International advertising agency J Walter Thompson has relaunched and rebranded itself as JWT to meet the creative challenges.<BR><BR>"This change goes far beyond a name or a logo change. It is about

J Walter Thompson relaunched as JWT

Press Trust of India

Sixty-five executives of the Aditya Birla Group will join the online MBA programme offered by Universitas 21 Global. The initiative is part of an ongoing process at the group to train employees for

Universitas 21 MBA for Aditya Birla executives

Business Standard

Day zero sees record offer of Rs 50 lakh; IIM-B placements over in 2 days.


IIM-A student hits the jackpot

A student of Indian Institute of Management, Calcutta, received a foreign offer of $100,000 as placements proceeded at the institute. 


IIMC student bags $100,000 job

B-school graduates at the Indian Institute of Management, Kozhikode (IIM-K), are being employed by overseas companies. Capital One has already made an offer of $85,000 (Rs 37 lakh) to Gaurav Agarwal,

Rich pickings for IIM-K graduates

The US-based Fidelity Inc, one of the largest global mutual fund companies, today offered the highest (Rs 11.5 lakh a year) salary to an Indian Institute of Management-Ahmedabad (IIM-A) graduate for

Fidelity pays highest to hire IIM-A graduate

Namita plans to stop by for a business meeting at Tech Mahindra, but not before a detour to check out Quanto, the new car at the Mahindra car showroom, on her way to work. Both belong to the same parent group of companies, the Mahindra Group (Mahindra), but until now there were no overt reminders when she visited Mahindra&rsquo;s various outfits.

The 'parent' takes over at Mahindra Group

    When IBM and Ford announced casual work days, allowing employees to wear business casual attire, which brand ran congratulatory ads in the Wall Street Journal and USA today? This brand credits itself of inventing the concept of casual wear.

Answers to last week`s quiz (#289)

The top 10 business bestsellers

Having spent a long time in this profession, I have tried to create many ideas on many brands that may have added value to the life stage and growth of those brands. &lsquo;Yeh Hai Youngistaan Meri Jaan&rsquo; for Pepsi, &lsquo;Aamsutra&rsquo; for Slice, &lsquo;Yaari Ki Gaadi&rsquo; for Hero, &lsquo;Dil Jo Chahe, Paas Laaye&rsquo; for Airtel and the latest &lsquo;What Makes Us Click&rsquo; for Canon Powershot cameras.

'Which generation doesn't want to tell its story'

Should a firm organise all its market offerings under the common umbrella brand name (for instance, Tata) or should it maintain a portfolio of independent brands (Fanta, Sprite, Kinley, etc. by Coca Cola)? What is the right approach? The truth is somewhere in between and the classical answer is &lsquo;it depends&rsquo;. The brand must add value to the marketing effort and if it does, it makes sense to use an umbrella brand. The brand &lsquo;Dove&rsquo;, when it appears on a bottle of body lotion or shampoo, communicates certain ideas about the product. The name &lsquo;Johnson &amp; Johnson&rsquo;, when it appears on a bottle of baby oil or a pack of ear buds, carries positive associations and the customer is prepared to pay a premium for it. These are cases where the umbrella brand has added value. There is a leveraging effect of the brand; a premium for the product obtained and brand is strengthened. But this need not be the case always.

'The shift towards umbrella branding is inescapable'

The highly competitive Generation Y presents great opportunity to the HR manager with its need for constant learning and the ability to multitask.

Learn to manage the millennials

When a brand is small, it is easy to have control over quality.

To be a leader, you have to be ready to support failure: K. Ramakrishnan

Not only do customers differ from employees, they also dramatically differ from one another.

Dealing with chaos

The Strategist looks at the recent experiences of TataDoCoMo and Bajaj Auto to check if the textbook assumptions about umbrella versus multiple branding stand true on the ground.

One versus many

The Hyderabad-based Indian School of Business (ISB) and Indian Institute of Management, Ahmedabad, ( IIM-A) have both, slipped in the Global Top MBA Rankings 2013 released by Financial Times, London.

ISB and IIM-A slip in FT's Global Top MBA Rankings 2013

Bangalore-based Education solutions provider, i-Nuture Education Solution, has signed a memorandum of understanding (MoU) with Vels University, Chennai, to offer various post-graduation courses from the academic year 2013-14.
Under the MoU, the company will provide its masters degree programmes in MBA (advertising and creative management), MTech (IT infrastructure management services) and MTech (mobile applications development) to Vels University students, according to an i-Nuture Education

i-Nuture inks pact with Vels University

Despite fears of an uncertain economic environment, the banking, financial services and insurance (BFSI) sector continued to lead recruitments for the flagship post-graduate programme in management (PGPM) during the summer placements at the Indian Institute of Management, Ahmedabad (IIM-A).

Fin services firms top recruiter at IIM-A summer placements

The Hyderabad-based Indian School of Business (ISB) and Indian Institute of Management, Ahmedabad (IIM-A) have again slipped in the Global Top MBA Rankings 2013 of the Financial Times, London.

ISB, IIM-A slip in world league

US-based Carlson, now known as the Carlson Rezidor group, started operations near the Delhi airport with its four-star property Radisson in 1998. Fourteen years later, it has become the fourth largest group in terms of room inventory in the country, according to a study done by HVS.

Page 599 - News