The Institute of Management Technology (IMT), Ghaziabad, has seen a 12.5 per cent increase in salary offers for the executive education batch this year at Rs 18 lakh from Rs 16 lakh offered last year.

12.5% rise in salary offers for IMT students

Business Standard

    This weekly journal that was in the news recently prints a date on the cover of each issue on which it is to be removed from newsstands and replaced by the next issue. Name the magazine and the term it uses for this date.

The Strategist Quiz (#171)

The Indian art market is estimated to be over Rs 2,000 crore.

KIT: The Indian art market

Beginning this week, Business Standard will bring you a two-part series on cracking the Common Admission Test &mdash; one of the most anticipated examinations in the country.

Online CAT: Do's and Don'ts

YOU CAN&rsquo;T PREDICT A HERO
Author: Joseph J Grano
Publisher: Times Publication Books
Price: Rs 350
ISBN: 9788126525089.
GETTING NAKED 
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ISBN: 9780787976392.
SOCIAL MEDIA 101 
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Publisher: Wiley
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PRACTICING GREATNESS 
Author: Reggie McNeal 
Publisher: Times Publication Books
Price: Rs 295
ISBN: 9788126525027.
BEATING LOW-COST COMPETITION
Author: Adrian Ryans 
Publisher: Times Publication Books
Price: Rs 325
ISBN: 9788126525041.
THE THREE LAWS OF PERFORMANCE 
Authors: Dave Logan and Steve Zaffron 
Publisher: Times Publication Books
Price: Rs 395
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THE STRATEGIC DRUCKER
Author: Robert Swaim 
Publisher: Times Publication Books
Price: Rs 395
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MARKETING 3.0
Author: Philip Kotler 
Publisher: Wiley 
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ENGAGE
Authors: Brian Solis and Ashton Kutcher 
Publisher:

The top 10 business bestsellers

In 1976, Gullu Mirchandani was looking for a brand name for the consumer electronics products he was planning to manufacture. He was clear about two things: the brand would have nothing to do with his surname and the name should sound Japanese.

Onida's desi innovations

PepsiCo has rolled out a new television commercial for its flagship, Pepsi. The new TVC revolves around the concept of Youngistaan, which was introduced two years ago, to bond with the youth.

PepsiCo: Youngistaan, again

A pink tractor costs $3.50, a Breton horse costs $4.40 and a chicken costs $1.40. What am I talking about? Farmville, of course. The biggest rage and the most popular application on Facebook, it is the magic pill which has set Zynga on track to pocket close to $835 million this year. Farmville and Mafia Wars are the latest success stories on the internet and they make money by selling virtual goods online; these goods help users move forward in the games.

Virtual goods, real selling

In August, Nestl&eacute;, the country&rsquo;s largest foods company, launched Maggi Multigrainz instant noodles with corn, wheat and millets like ragi and jowar. The pack retains the brand&rsquo;s flagship colour, yellow, but has been modified to highlight these &lsquo;healthy flours&rsquo;. &ldquo;The traditional ingredients in the product used are a rich source of fibre, calcium and protein,&rdquo; says Nestl&eacute; India General Manager (foods) Shivani Hegde.

Nestle: Multi-gains

The outdoor shoe and apparel maker wants eco-friendliness to become its brand recall.

Woodland's eco drive

Even Ogilvy &amp; Mather&rsquo;s India chief Piyush Pandey, the veteran of many iconic campaigns including Vodafone&rsquo;s Zoozoo and Fevicol, felt a little caught out when the Indian Railways got in touch with him sometime in the middle of September.

Human-train strikes a chord

Microsoft Dynamics is a line of enterprise resource planning and customer relationship management solutions. Microsoft Business Solutions, which is responsible for Dynamics, was formed after Microsoft acquired Great Plains Software in April 2001 and Navision in July 2002. Dilip Popat, director (special sales), Microsoft Business Solutions (Western Europe) is responsible for the deployment of the Dynamics suite of products in the retail industry.

Q&A: Dilip Popat, Microsoft Business Solutions (Western Europe)

Bright green bottles, some with a splash of strawberry and others with mango, dot the L&rsquo;Oreal office at Lower Parel in Mumbai. These are cutouts of Garnier Kids shampoo. The excitement around is palpable. The product has been developed from scratch in India.

Garn(i)ering volumes

    This company gets its name from the first version of Oliver Stone&rsquo;s Wall Street. It was started by two former Wall Street executives and fans of the film. They took one of the fictitious company names used in the movie to launch their business and also pay homage to the original film. Name it.

Answers to last week&#39s quiz (#170)

The process will start in December, but response from companies is very good.

Back to pre-slowdown days: IITs see surge in placements

The Indian Institute of Management (IIM) here today signed a strategic partnership agreement with Paris-based HEC School of Management.

IIM-A inks pact with France's HEC School of Management

Press Trust of India

The symposium offers an opportunity to gain from the research and practical insights from&nbsp;leaders as well as to exchange notes with other participants, said an IIMK press release.

IIMK to hold symposium on HR and leadership

The Indian Institute of Management, Ahmedabad (IIMA) has joined hands with HEC School of Management, Paris to offer a double degree programme in management.&nbsp; Both the institutes announced the launch of IIMA-PGP and HEC-MSc in Management Double Degree Programme through the signing of a memorandum of understanding (MoU).

IIMA, HEC launch double degree Prog

After a poor experience in 2001, the channel has steered clear of big-bang spends and is focusing on profits rather than stars.

Zee: Once bitten, twice shy?

Sudhir Jain, director of IIT Gandhinagar said, &quot;The new IITs have some advantages over their older counterparts. For instance, we are a small group and hence, it is much easier for us to bring about changes in the system for the faster growth of the institute. Also, being a new IIT, we have the opportunity to look at all the older ones and learn from their mistakes and not commit them. The summit is a common platform for student representatives of various new IITs to discuss and come up with innovative ways to grow further.

IIT-Gn conducts new IIT students' summit

To prepare a road map to fund quality research, attract international faculty.

Page 608 - News