IIM grads within govt try for some synergy in reforming the rust frame.

IIM-G takes Drucker to babudom

Business Standard

The Indian Institute of Management Ahmedabad (IIM-A) has been ranked second in the list of top business schools from which Asia-Pacific employers most prefer to recruit executives.

IIM-A ranked 2nd best B-school in Asia-Pacific

Press Trust of India

The Munjal Global Manufacturing Institute (MGMI), one of the four independent academic institutions set up at the Indian School of Business (ISB)&rsquo;s Mohali campus, is looking at running executive, postgraduate and doctoral programmes in manufacturing.

ISB mulls courses on manufacturing

Organised players and national chains are redefining the age-old business model of pharmacy retail.

A new prescription for growth

The textile major wants to increase its revenues from apparel and fabric retailing to 40 per cent of total in FY 13, from a third at present.

Arvind: Less of denim, more of brands

A group of friends are out on a joyride in the Tata Nano. Amid the fun and the laughter, the commercial highlights the unique features of the car: Groovy interiors, great suspension, comfortable air-conditioning, short turning radius and neighbour&rsquo;s-envy-owner&rsquo;s-pride kind of mileage.

Second coming

In the English language, there are words which are distinguished from each other in meaning, by slight shades of differences. Consequently, either they end up being used as replacements for each other or being used erroneously. The other day, while having my afternoon tea in office, I witnessed an argument between my two creative directors. The reason for the quarrel was how do brands become cult and iconic and whether there lies a marked separation to differentiate the two set of brands. Also, do both these categories harbor different brands or have few brands in common? Well, my mind wandered from their debate into its own while trying to figure out the tale of Cult Brands and Iconic Brands.

A tale of two brand statuses

Italian coffee chain Lavazza entered India with the acquisition of Barista Coffee Company in 2007 and started the Barista Lavazza chain of coffee shops. The company was again in the news after it opened its first international premium coffee chain Espression in India in September this year. Attilio Capuano, Asia &amp; Pacific director, Lavazza, feels that the two brands can coexist as the target audience is different, even though the distinctions might get blurred at times. In an email interaction with Richa Prakash, he discusses the future of the two brands in the country among other things. Excerpts.

Q&A: Attilio Capuano, Lavazza

The sixth channel from the Viacom18 stable is set to premiere mid-December. Christened Sonic, the channel is an extension of the Nickelodeon franchise and will be pitched between the kids channel Nickelodeon and youth channel MTV. The channel is aimed at the 10-18 age group, or the &lsquo;post-kid and pre-adult&rsquo; demographic, which the channel believes is a largely unexplored space.

Sonic: No child's play

Lifestyle and corporate wear brand Van Heusen Woman has signed model and debutante actress Nargis Fakhri as its brand ambassador. While just one film old, the company believes she is a good representative for the brand as her career is poised to take off just like Van Heusen Woman is &ldquo;on the cusp of steep growth,&rdquo; according to Ajay Ramachandran, brand head, Van Heusen India.

Van Heusen Woman: A new face

Great By Choice by Jim Collins, Morten T.

The top 10 business bestsellers

    The name of this company in its native country means &ldquo;below the pine tree.&rdquo; It changed its ticker a few years ago on the NYSE from MC to ____? Identify the company.

The Strategist Quiz (#231)

    This company was founded by a barrel maker in the late 1700s who used to supply rum to the British navy. Later it started rum and sugar broking. Recently, one of its spin-offs filed for bankruptcy.

Answers to last week&#39;s quiz (#230)

SC&rsquo;s interim order in July allowed existing entrance tests to continue till final verdict, they say.

B-schools object to CMAT

The no-frills brand is poised for a big leap by debuting in some international routes as well.

Jet set for 'Konnect' with Gulf

To mark its silver jubilee, Tata Tea has unveiled a new television commercial (TVC), Soch Badlo, to salute women for being the agents of change in the society.

When the glass is half full

A host of institutes sees business opportunity in giving leadership training to their faculty.

Teachers back in learning mode

The decision of AICTE to conduct its own management examination for B-schools i.e. Common Management Entrance Test (C MAT) is good.

Student's corner

Hindustan Unilever&rsquo;s brand has finally become the volume leader in the two-player instant coffee market, albeit by a slender margin.

Bru goes one up on Nescafe

Australia based Gloria Jeans&rsquo;, a coffee retail chain, has started a low-cost coffee cart concept in India where you get a cup for Rs 50. But the group now says its focus is to open 30 additional high-end stores by the end of 2012. Tony White, regional general manager of Gloria Jeans&rsquo;, speaks to Dilasha Seth.

Q&A: Tony White, Gloria Jeans

To increase the incidence of consumption and enlarge the market, the advertising for &eacute;clair brands is moving away from kids.

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