Hundreds of students, who get admitted to the two-year post graduate programme (PGP) at many Indian Institutes of Management (IIMs) this year, will have the stamp of approval from alumni of the respective institutes.

IIMs expand alumni role to assist in admissions

Business Standard

YES BANK, which has turned six, is ready with its first advertising campaign targeted at retail customers. The bank had so far concentrated on corporate clients.

Yes Bank: YES to retail

The Indian sugar-boiled confectionery market is estimated at around $700 million (Rs 3,100 crore) .

KIT: The sugar-boiled confectionery (candy) market

THE NEW AGE OF INNOVATION
Author: C K Prahalad&nbsp;
Publisher:Tata McGraw-Hill&nbsp;
Price: Rs 750&nbsp;
ISBN: 9780070248618.
START-UP NATION: THE STORY OF ISRAEL&rsquo;S ECONOMIC MIRACLE
Authors: Dan Senor &amp; Saul Singer&nbsp;
Publisher: Twelve&nbsp;
Price: Rs 695&nbsp;
ISBN: 9780446541466.
BEATRICE AND VIRGIL
Author: Yann Martel&nbsp;
Publisher: Penguin&nbsp;
Price: Rs 450&nbsp;
ISBN: 9780670084517.
COMMON WEALTH 
Author: Jeffrey Sachs&nbsp;
Publisher: Penguin&nbsp;
Price: Rs 350&nbsp;
ISBN: 9780713999198.
SCREW IT LET&rsquo;S DO IT
Author: Richard Branson&nbsp;
Publisher: Rupa &amp; Co&nbsp;
Price: Rs 475&nbsp;
ISBN: 9780753511497.
ON THE BRINK
Author: Hank Paulson&nbsp;
Publisher: Business Plus&nbsp;
Price: Rs 599&nbsp;
ISBN: 9780755360543.
ELEVEN: TRIUMPHS, TRIALS &amp; TURBULENCE
Author: Sanjay Jha&nbsp;
Publisher: Orient Paperbacks&nbsp;
Price: Rs 495&nbsp;
ISBN: 9788122204971.
THE LEADERSHIP CHALLENGE
Authors: Jim Kouzes and Barry

The top 10 business bestsellers

    This vehicle named after a city in the US will be launched in India sometime this year. Despite its obscure looks, the first of its kind vehicle from this company was a success when it was launched in the US. Name it.

The Strategist Quiz (#147)

The heritage brand, which has retained its number two position through an aggressive rural push, seems to be a permanent takeover target.

Amrutanjan: Pain for suitors

The ambitious Unique Identification (UID) number project has got a new identity and logo &ndash; something that brand experts have endorsed wholeheartedly. While the project has been renamed Aadhar, the new logo has the halo of the Sun on the imprint of a thumb.

How to sell Aadhar

Indian-American Nitin Nohria was today named the 10th Dean of Harvard Business School (HBS).

India-born Nohria appointed Harvard B-school dean

For the last few years, every MBA placement season sees a flurry of releases from various business schools on the highest and average salaries offered to their newly minted MBA graduates.

Arvind Singhal: A glut of MBAs?

Food and beverages major PepsiCo&rsquo;s salted snacks division Frito Lay is looking at increasing contract farming of potato in India by almost four-fold over the next three years.

Frito Lay to up contract farming by four-fold

Frito-Lay, the snack food division of PepsiCo India, is contemplating export of indigenously-developed products Kurkure and Aliva to markets such as the US and UK.

Frito-Lay looks at US, UK market for Kurkure & Aliva

A day after Indian-American Nitin Nohria was named the 10th Dean of Harvard Business School (HBS), the 48-year old professor said he was indebted to his alma mater, the Indian Institute of Technology (IIT), Bombay.

I am indebted to my Alma mater: Nohria

Will IPL survive the exit of Lalit Modi?&rdquo; IPL is a concoction of some of the biggest religions and crazes of the Indian public &mdash; cricket, films, glamour and time pass. It has the support of some strong business houses through both franchisees and sponsors; is packed with star cricket players &mdash; domestic and international &mdash; and has the glitz of film stars and is now a big TV event.

Madhukar Sabnavis: Brands need a face

Answers to last week's quiz (#147)

3 Idiots&nbsp; wins the 2009 Brand Derby, the research for which was done by Ipsos.

Idiots lead the pack

The world&rsquo;s second largest spirits firm is confident of beating Diageo within a year.

United Spirits on a high

&lsquo;Idiots is short for I do it on my own terms and the marketing revolved around this philosophy.

Idiots rule

When it was launched in June 2009, little did people know that Tata DoCoMo will change the rules of the game! The telecom space was already crowded, and it was next to impossible for a newcomer to create a difference.

The game changer

Tough competition in the compact car segment prompts Maruti to overhaul Wagon R.

The 'Blue Eyed Boy'

This iconic ad in 1989 reflected the pride that Indians took in the name of &lsquo;Bajaj&rsquo; which was synonymous with their sole vehicle of dreams: a scooter.

'Buland Bharat ki buland tasveer, Hamara Bajaj?'

It was back in November 2001 that Bajaj Auto launched the Pulsar brand with a 150cc motorcycle. Another 180cc motorcycle was quickly added to the Pulsar family about a month later. Naked yet smartly styled, the Pulsar twins made college kids lust and level-headed married men rethink their priorities. There has been no let-up on the growth of the Pulsar range ever since. Soon both versions were revamped with DTSi technology and styling tweaks. The hunger for speed grew with the addition of the 200cc motorcycle, and, ultimately, the big daddy in the form of the Pulsar 220 and its streetfighter version. It is the introduction of the P220, as it is popularly known, that made famous &lsquo;The Fastest Indian&rsquo; tag.

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