The consumer electronics major has entered the cutthroat mobile telephony market and is confident of acquiring 100 million subscribers in three years.

Match on for Videocon

Business Standard

With the joint entrance examination (JEE) results scheduled to be announced on May 26 this year, IIT aspirants and coaching institutes have mixed opinions on the errors which crept in this year&rsquo;s question papers.

IIT-JEE takers sweat over exam results

The University of Dayton, which has accepted 87 international students, thus exceeding its internal target by 65 per cent, is planning to enroll more students from India. While the institute is not &lsquo;rushing&rsquo; into setting up a campus in India, it is exploring ways to expand its existing partnerships and create innovative affordable programmes to meet India&rsquo;s needs. Sundar Kumaraswamy, vice-president for Enrollment Management, University of Dayton, in an interview with Pradipta Mukherjee, says the addition of foreign institutions in India will help provide Indian students more options.

'Foreign universities will need to adapt  to Indian sensitivities'

Godrej to focus more on own brands as the licensing agreement with Sara Lee ends in two years.

Life after Sara Lee

Students unhappy with their scores in the Common Admission Test (CAT) 2009 plan to move the Supreme Court.

Unhappy students move SC

It's the only Indian drug firm to have 3 brands in the US. The fourth is due for a July launch.

Lupin's brand play

    This 100-plus-year-old brand got its name after the son of one of the founders was struck by a word while listening to psalm (45:8) in the church. Name it.

Answers to last week&#39s quiz (#148)

Did the marketing and brand-building initiatives during the premier sports and entertainment event engage the consumer? A Dentsu study finds out.

IPL3: Hit or miss?

1. These days very few products have a unique selling proposition. Great brands, however, have a unique emotional promise. Coke has optimism. Harley Davidson has freedom. Apple has creativity.

A few thought starters

The alumni at the Indian Institute of Management, Bangalore (IIM-B) have, in recent times, been keen to contribute to their alma mater by offering assistance in areas like admissions, lectures and mentorship.

IIM-B alumni set up forum for online contributions

Men in India seem to be in a rush to be the fairer sex. So Hindustan Lever is the latest to make a splash with its range of Vaseline whitening facewash and cream.

Coming out of the closet

Most large foreign banks operating in India have well-publicised catch phrases. While Citi has &lsquo;Citi never sleeps&rsquo;, Hong Kong and Shanghai Banking Corporation (HSBC) likes to refer to itself as &lsquo;The World&rsquo;s Local Bank.

Stanchart&#39;s new brand promise

Bangalore-based Enrich Education Trust has launched Enrich Management Academy (EMA), a business school that will offer a two-year post graduate programme in management. It is simultaneously launching operations in Bangalore, Pune and Mumbai.

Enrich opens mgmt academy

In spite of tremors in the global market, offers for the final placement of the Post-Graduate Programme for Executives for Visionary Leadership in Manufacturing (PGPEX-VLM) course at the Indian Institute of Management Calcutta (IIM-C) have recorded a jump of 56 per cent in average annual salaries.

IIM-C placement offers in manufacturing course up 56%

On the opening night of the Beijing Olympics, Chinese sportsman and businessman Li Ning, the founder of a sports goods company and the owner of Li Ning brand, got the kind of marketing boost that global sports goods brands like Adidas, Nike, Puma and Reebok would die for.

Divya Satija: India's missing sports brands

Navratna, which has 70% market share in the cool hair oil category, has had a free run so far. But the Rs 300-cr brand is set to face competition from Marico and Dabur.

Emami's hot property

The 76-year-old brand is reinventing itself to stay relevant in a crowded marketplace.

New script from Camlin

Recently I have seen at least four different brands that end their ads by saying &lsquo;change your life&rsquo; or &lsquo;change Yet another tennis grand slam is upon us. The French Open gets underway today and as always I&rsquo;m hoping that my favorite player and human being, Roger Federer comes through the mayhem of the next 15 days with the winner&rsquo;s smile.

Lessons from the grand slammer

Early this month, the super-premium garments segment in India saw a new player. Donna Karan International (DKI), part of the luxury goods group Louis Vuitton, signed a joint venture agreement with textiles maker and retailer S Kumars Nationwide.

Luxury menswear: High-margin play

Aim is to cash in on the growing Rs 350-cr executive education space in India.

Exec education: Ivy League entry ruffles Indian schools' feathers

Russia, which imparts free education to all its citizens, is set to introduce short-term courses for foreign students next year in the field of IT, business management, engineering and medicine.

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