A new pecking order in the world of professional services could emerge soon. Deloitte has come very close to the leader, PricewaterhouseCoopers. The difference between the two was just a hundred million dollars in 2009. In India, the turnover of the Big Four &mdash; PwC, Deloitte, Ernst &amp; Young and KPMG &mdash; is not known. The perception is that the fight for the top slot is between PwC and Ernst &amp; Young. Deloitte Touche Tohmatsu Chief Executive Officer James H Quigley fields queries from Bhupesh Bhandari on the road ahead.

'Deloitte wants to be the absolute leader here'

Business Standard

Pepsi uses gaming to make its ad campaign more engaging.

Are you game?

Even as some of the experienced students of Indian Institute of Management, Ahmedabad (IIM-A)'s one year Post-Graduate Programme in Management for Executives (PGPX 2009-10) course are awaiting jobs, the premier management institute launched its fifth batch for the same course today with 86 students.

IIM-A PGPX: Placements in progress, next batch walks in

Levi&rsquo;s, the American denimwear brand, wants to use its 15th anniversary in India to start its biggest marketing campaign till date. Starting on April 7 till June 9, it will span music, art, user-generated content and, of course, freebies on purchase.

Levi's: Anniversary special

Health and wellness company Hamdard (Wakf) Laboratories is targeting kids aged between four and seven years this summer for its sherbet brand Rooh Afza which sells over Rs 135 crore annually.

Hamdard (Wakf) Laboratories: Growing the sweet tooth

In volume terms, the market is estimated to be around 25 to 30 million units a year.

KIT:  The prescription eyewear market in India

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The top 10 business bestsellers

    Hritik Roshan was its first and Ranbir Kapoor is its latest ambassador. Name the brand.

The Strategist Quiz (#144)

    Almond, orchid, saffron, sandalwood, rose and chocolate are the prominent variants of which popular FMCG brand? This brand has so far had only one male model in India.

Answers to last week's quiz (#143)

The booming recruitment environment that B-schools experienced in 2007 could be back on the campuses next year as the fast moving consumer goods (FMCG) sector is planning around 40 per cent increase in the number of pre-placement offers (PPOs).

B-schools see 40% jump in job offers from FMCG firms

Troubled stars like Tiger Woods can no longer be used to connect with an audience at a higher level. If they change their image, they can continue to endorse a different type of brand.

Do controversies hurt brands?

B-schools across the country may be boasting of top class infrastructure and strong industry-academia interface but most of the Tier-II B-schools are struggling on the placements front and manage to achieve placements for only 20-40 per cent of their students.

Second rung b-schools struggling on placements: Research

Xavier Institute of Management-Bhubaneswar (XIMB), one of the premier B-schools in the country is giving shape to its expansion plans which were earlier marred by the delay in availability of land.

XIM-B to set up new campuses

Sunday, 1.30 pm: A text message from an unrecorded mobile number exhorts me to &ldquo;STAY FIT Reduce fat(8inch)use-SAUNA SLIM BELT-(650/DELHI)*(700/NCR)+Free YACO + Free HOME DELIVERY CALL NOW:&hellip;&rdquo;.

Kanika Datta: Pls DONOT-Distrb

After Bollywood, it&rsquo;s the turn of others to integrate brand promotion with the storyline of their movies.

In-film branding goes regional

Cigarettes to hotel major ITC entered the consumer products business in 2007. In three years, it has managed to corner a two per cent market share.

ITC tries to find its feet in personal care

In what will be a cross-country movement of products, Godrej Consumer Private Ltd (GCPL) may introduce some of its international brands in India this year. The move is aimed at securing its presence at the premium end of the personal care market, a segment it is not too strong in. &ldquo;We are exploring the possibility of getting the products into India this year,&rdquo; said Dalip Sehgal, managing director, GCPL.

Godrej to bring Kinky, Keyline products in India

A unique idea in jewellery looks beyond the wedding market.

The gold and the beautiful

As a country, we have now understood the model of business very well indeed, with all its variations and nuances &mdash; entrepreneurial business, corporate business, mixed but mutually dependant ecosystems, mega-scale, small-scale and micro-scale businesses, and so on. It has taken almost two decades to get us to the position where, most of us would agree, we have an excellent and richly diverse portfolio of business models. Despite the present spat between two important financial regulators, we have modern regulatory frameworks in place and a system of institutional checks and balances &mdash; this is very different from the old license raj days of interventionist checks and permissions.

Rama Bijapurkar: An encore from Dr Manmohan Singh

In a bid to meet its infrastructure needs, Indian Institute of Management-Kozhikode (IIM-K) is mulling setting up a satellite campus in Kochi. The institute is expanding its existing campus area by acquiring 15 acres of land.

IIM-Kozhikode in talks to set up satellite campus

Premium tea brand Twinings is in talks with consumer goods major Marico India for cross promotions.

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