Premium tea brand Twinings is in talks with consumer goods major Marico India for cross promotions.

Twinings in talks with Marico for cross promotions

Business Standard

The Indian Institutes of Management (IIMs) today decided to focus on critical issues like governance, faculty and funding to make its mark in the world as one of the premier management institutes.

IIMs focus on core issues to make mark on world stage

An attractive destination for multinational, India has had successful companies on its soil which have adapted their businesses to the local conditions instead of imposing foreign models on India. Be it food chains, home appliances or even personal care products &mdash; companies have changed their product designs and policies to attract the Indian consumer.

'Global universities must think local '

Indian Institute of Management, Kozhikode (IIM-K) will soon offer its executive post graduate programme (ePGP) in management in cities like Dubai and Sharjah.

IIM-K may enter Dubai, Sharjah

For students like Saurabh Kumavat, cracking the Common Admission Test (CAT) to secure admission in the Indian Institutes of Management (IIMs) comes with its share of concerns.

Admission queries a click away

Godrej is on an acquisition drive to expand its hair care, home care and personal wash business in Asia, Africa and South America.

Overseas call

Most of the brands are still playing the five-day game, while the consumer is playing T20 cricket.

Marketing is like cricket!

Nokia faces stiff competition in the fast-growing touchscreen handset market.

Soft on touch

Thoughtful talent management during a downturn separates good performers from the ordinary.

The HR locker

Kingfisher Airlines is just short of five years in operation. But the flamboyant Vijay Mallya&rsquo;s airline has given all its competitors a run for their money as far as mind space is concerned &ndash; be it the swelling debt, or the acquisition of Deccan Airlines.

Kingfisher: Good times finally?

After archrival LG Electronics came out with its new positioning, Samsung has launched its new television commercial with a new tagline, Turn on tomorrow. Its first global campaign, Samsung Digital: Everyone&rsquo;s invited, was launched almost a decade back. &ldquo;The new campaign signifies the need to show the customer a vision of the changing world which opens the doors to endless possibilities for a better and brighter tomorrow,&rdquo; says Samsung India Vice-president (corporate marketing) CD Choi.

Samsung: Visions of tomorrow

For a couple of years now, Tata Sky has positioned its personal video recorder as a differentiator in the direct-to-home (DTH) market. It was the only service that allowed you to record the programmes you liked but could not watch. But that advantage is now history. Airtel DTH has become the second to market this gadget. Airtel&rsquo;s device not just records, pauses, replays and fast-forwards TV content, it also sways to orders given over the mobile phone.

Airtel DTH: Recorder on the go

French automotive ventures have not worked out well in India. First it was the lesser known two-wheeler arm of Peugeot who tied up with Chamundi Mopeds to make a moped with self-start and alloy wheels. It failed miserably. Then Peugeot (PSA Group) tied up Premier Automobile to produce the 309 notchback in diesel and petrol variants. The JV bombed despite a product that was spot-on for Indian roads. Now another Indo-French JV bites the dust as Mahindra buys the Renault stake and decide to take the Logan story forward in India. To understand this JV and its fate, you need to start from the Logan.

The JV is dead, long live Logan

&lsquo;Stop the sag!&rsquo; That&rsquo;s the headline of the hoardings that US Senator Eric Adams put up around Brooklyn, New York. &lsquo;Raise your pants, raise your image!&rsquo; the copy continues.

Why pay to become an ad medium?

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The top 10 business bestsellers

    This business group&rsquo;s corporate headquarters was built by an Italian who was the managing director of one of its group companies. His desire was to build a replica of the Hawa Mahal. Name this building and the business group that owns it.

The Strategist Quiz (#145)

    Hritik Roshan was its first and Ranbir Kapoor is its latest ambassador. Name the brand.

Answers to last week's quiz (#144)

Organised players take up 13 per cent of this segment.

KIT: The Indian food services market

Engineering institutes in the country will now be able to access course materials designed by the Indian Institutes of Technology free of cost.

Log on to IIT courses, AICTE tells engineering colleges

The biggest splash of colour in the 14-level atrium lobby that gives you an expansive view of the Arabian Sea is the cherry-red grand piano playing the notes of &lsquo;Don&rsquo;t cry for me, Argentina&rsquo;.

Oberoi Mumbai gets more luxe

India is the birth place of the business organization of the future. A confluence of three factors is driving change in India &mdash; an unprecedented change in the consumer and the marketplace, an acceleration of competitive intensity and finally a complete change in the talent landscape. All these changes call for a coherent organizational response in terms of business models and strategy. Most important, it calls for a mindset of passion, paranoia, curiosity and accountability.

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