    Prior to India&rsquo;s Independence which brand used to run ads with the following lines: &ldquo;Makes white clothes stay white.

The Strategist Quiz (104)

Business Standard

Amul is overhauling its branding and distribution strategy to keep pace with the changing times.

Sixty, and getting younger

At the end of five days of intense scrutiny and incessant discussions on every piece of film at the Cannes International Advertising Festival, the piece I am writing will appear well after the final award ceremony is over, which makes it possible for me to talk about the stellar performers.

R for Rah Rah

Satyam is out, Mahindra Satyam is in. And T Hari, marketing &amp; communications head of the company, sees the new brand that was unveiled just a week ago as a game-changer.

Two-in-one advantage?

Hautes &Eacute;tudes Commerciales will be collaborating with the premier B-school to launch a one-week student exchange programme.

HEC Paris ties up with IIM-Bangalore

Professor of Economics at Cornell University, Kaushik Basu&rsquo;s was the lone dissenting voice of the 24-member Yash Pal Committee on reforming higher education in India. While acknowledging that the broad ideas outlined in the Yash Pal committee report were commendable, he expressed certain apprehensions too. In an email interview with LESLIE D&rsquo;MONTE, he explains his stance on higher education.

'When it comes to higher education, we need to give up our licensing mentality'

Tata Teleservices&rsquo; GSM innings is likely to be a tough one despite its innovative offerings and tie-up with the Japanese market leader, NTT DOCOMO.

In search of a USP

The Times Group's new business channel, ET NOW, leverages on the combined resources of the channel and its print sibling, The Economic Times.

Business brigade

The new Cadbury Dairy Milk commercial targets smaller markets where the company hopes to replace traditional sweets with the chocolate brand.

Payday celebrations

Parle Agro, the maker of popular beverages Frooti and Appy, Bailey packaged water and Mintrox confectionaries, has entered the salted snack market with the launch of Hippo, a baked wheat snack.

Parle Agro: Snack bites

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TECHNICAL ANALYSIS OF STOCK

The top 10 business bestsellers

    Which company&rsquo;s stated vision is to &ldquo;be the largest and No.

The Strategist Quiz (#105)

Answers to last week's quiz (#104)

Consider a sample of advertising of some of the most successful brands in a number of fast-moving categories &mdash; toilet soaps, detergents, shampoos, skin care, toothpastes, teas, coffees, processed food.

Madhukar Sabnavis: Heart over mind

Colleges may not be allowed to admit students for the next academic year.

Get a principal or lose affiliation, Pune varsity tells colleges

A Masters in Business Administration (MBA) holds the potential to leverage careers and bring home fat pay packets. A study indicates that MBA students who worked in finance and consulting, outperformed their peers in other functional areas, especially in the Information Technology (IT) sector.

Finance MBAs rake in more moolah than their batchmates at B-schools

The Common Admission Test (CAT) of the Indian Institutes of Management at Ahmedabad, Bangalore, Kolkata, Indore, Kozhikode, Lucknow and Shillong will be a Computer Based Test (CBT) from this year onwards and Career Launcher, an MBA test preparing institute, is gearing up for this.

Career Launcher to prepare students for online CAT

With the Common Admission Test (CAT) going online, Indian Institute of Management, Bangalore (IIM-B) Director Pankaj Chandra explains how the new process will work in a chat with KALPANA PATHAK.

'It's a more secure process of taking test'

Xavier Institute of Management, Bhubaneswar (XIMB), one of the premier B-schools in the country, has felt the heat of the global economic meltdown in its final campus placements this year both in terms of average salary and the number of companies visiting the campus.

XIMB records 28% dip in average salaries

Parle-G enjoys close to 70% market share in the glucose biscuit segment and has held its price line for 25 years now. Ranju Sarkar explains how.

Price warrior

Two theatres of high-voltage drama that currently grip the nation are politics and cricket. And both make strong cases on how opportunity lies waiting for marketers to explore.

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