IIM Calcutta (IIM-C) has been commissioned by the Railway Board of India to conduct a 12-week (6 April to 26 June) Executive General Management Programme for 60 officers, as part of the regular 18-month training program for the Indian Railway Service Probationer Officers.

IIM-C chalks out course for 60 Railway board officers

Business Standard

Xavier Institute of Management, Bhubaneswar (XIMB), one of the premier B-schools in the country, has felt the heat of the global economic meltdown in its final campus placements this year both in terms of average salary and the number of companies visiting the campus.

XIMB records 38% dip in average salaries in 2009 placements

With the economic downturn hitting national ad budgets, FM radio stations are tuning in to local advertisers to stay on air.

Shuchi Bansal: Big FM, small advertisers

Unitech Ltd, the country&rsquo;s second-biggest property developer, says its strategy to focus on affordable residential housing for mid-income consumers is getting an encouraging response.

Low-cost switch is paying off: Unitech

On the heels of the fee hike by the premier Indian Institutes of Management (IIMs), second-rung B-Schools, too, have hiked their fee from anywhere between 10 and 50 per cent this year. For most non-IIMs, the increase in fee this year follows the hike in salaries of University Grants Commission (UGC) scale faculty members.

B-schools hike fees further on account of faculty pay hike

B-schools are now looking at entrepreneurship channels for their students on the back of the economic slowdown. However, Uday Salunkhe, Director, Welingkar Institute of Management Development and Research says there is more to entrepreneurship. In an interview with KIRTIKA SUNEJA, he speaks about the placement scenario and elaborates on innovation helps entrepreneurship.

'We will double our spend on research this year'

It&rsquo;s raining ads for IPL, reports Ashish Sinha.

Extraa zing

ZenithOptimedia, part of the Publicis Group and the third largest media agency in the world, recently launched Newcast in India. Newcast is a specialist division of ZenithOptimedia, which develops and executes non-traditional media solutions. Suvi Dogra spoke to Navin Khemka, Senior Vice-President of ZenithOptimedia and head of Newcast, about the company&rsquo;s strategy.

'Limiting yourself to TV & print means you are history'

Andar se solid. This is the new tagline for Jaypee Cement&rsquo;s brand new campaign launched on April 14. To reinforce the point, India&rsquo;s third largest cement player has roped in batting maestro Sachin Tendulkar to endorse its products.

Cement firms jump on the brandwagon

At first glance, online advertising seems to be as measurable a medium as any ever invented. Advertisers can count how many times an ad was sent, then measure sales &ndash; yielding an analysis that seems to report the value of an online ad campaign.

Fraud in online advertising

Mirc Electronics, manufacturer of the Onida brand of consumer durables, will expand operations this year with new products, widening its manufacturing base and aggressive marketing.

Onida plans Rs 100-120 crore brand communication revamp

How should companies approach and formulate a talent strategy focused on better returns.

Improving returns on talent

Market leader Kellogg's is expanding the still-small breakfast cereal market on the health and wellness plank.

Food for thought

Infosys Technologies CEO Kris Gopalakrishnan has several unprecedented challenges to combat this year &mdash; more than 80 per cent of his top customers are set to lower their budgets, the spectre of recession in the West may bring down the number of orders and contracts. All this could put margins and earnings under severe pressure. Gopalakrishnan discusses the way forward with Aanand Pandey.

'Be paranoid about basics'

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The top 10 business bestsellers

The current market for packaged food is $2.6 billion (Rs 13,090 crore).

KIT: Packaged food and staples

    In the early 1900s, this company was often referred to as &ldquo;a bunch of farmers&rdquo; in its country since the workers in its manufacturing facilities were initially agricultural hands. Today, the company is regarded as the most efficient and highest quality manufacturer in the world. Name the company and why was it called so.

The Strategist Quiz (#096)

    Name the company and the term it coined to increase brand recall by making emotional connections on a sensory level between the brand and consumer.

Answers to last week's quiz (#095)

The list of products that Philips could bring to India in the near future sure looks impressive. There is a &ldquo;light alarm&rdquo; that will wake you in the morning by adjusting the lights in the room. No more waking up with a jolt from the shrill ring of the alarm clock. Then there is a &ldquo;light shower&rdquo; which will help you get out of jet lag in no time and medical equipment that will remove the disorder of snoring.

Let there be light

Asian School of Business Management (ASBM), the city based B-school, has achieved record palcement. Despite economic slowdown the pass out batch has been fully placed in the campus recruitment this year with a number of students bagging multiple placement offers.

ASBM record placements

The Indian Institute of Management Bangalore (IIM-B) has been ranked # 6 in the Asia-Pacific region in the QS Global 200 Business Schools 2009: The Employers&rsquo; Choice, published recently by Quacquarelli Symonds. IIM-B is the only Indian management school to rank among the top ten, which includes business schools in Australia, Singapore, China and Hong Kong.

Page 720 - News