Answers to last week's quiz (#095)

 

1. Which business book covers the concept of ‘Sonar Model’ and ‘Sonaring’?
   Brand Clout by Dennis C Flynn 
    
2. After the release of Tom Cruise movie Top Gun in the early 1980s, the sale of which brand went up by 50 per cent?
   Ray-Ban, its Aviator sunglasses 
    
3. Name the company and the term it coined to increase brand recall by making emotional connections on a sensory level between the brand and consumer.
   Americhip Inc which coined the term Multisensorising 
    
4. In 1953, the Indian government nationalised nine private airlines; Bharat Airways was one of them. Who owned this airline?
   B K Birla 
    
5. Who said “I am a Ford and not a Lincoln” and why? 
   Gerald Ford, after taking the oath of office of the vice president of the United States, to show his intent to serve the nation with a commitment similar to that of Abraham Lincoln 
    
6. The doors of this car do not remain open ajar, the hatch does not open and it does not have a glove compartment — features that increase its strength and safety. Name the car.
   Tata Nano 
    
7. Whose brands are Karthika and Meera? 
   CavinKare’s brand of shampoos sold in sachets in mostly rural markets of India 
    
8. This product, manufactured at its plant in Mysore, has its origins in Langholm, Scotland. Identify it.  
   Reid and Taylor suitings 
    
9. What is the term used for an advertisement which is male oriented? 
   Muscle Copy 
    
10. With whom would you relate this coding system? 
    The Dabbawallas of Mumbai. The coding system is used by them on the containers.
    

There was one all-correct entry for the strategist quiz # 95. The winner, Tanuj Kumar Saluja from Bangalore will receive a copy of Mastering Business in Asia and Rs 2,000.