Page 778 - News
Brand Bengal seeks to ride piggyback on Shah Rukh
Will the glamour quotient help boost the state's image?
GMAT council plans to attract more aspirants
Council focusing on increasing the number of woman candidates to 40% from 26% of total at present
Safety net for Indian students if Australian institutions shut shop
Australia's Tuition Protection Scheme will seek to place affected students in an alternative course or refund the tuition fees
Teething troubles for Hero rebranding
Splendor sales have been slipping for some time due to what analysts say customer discomfort about the missing Honda name
Yamaha woos women power
The Ray joins the bandwagon in a country where nearly a third of the 2.56 million scooters sold are bought by females
Madhukar Sabnavis: Improbable but possible
Storytelling in advertisements is an art
V S Mahesh: The people that count
For service firms, a satisfied staff and inspired leadership are crucial
Facebook in bid to give more bang for ad buck
While the social media giant says 70% of campaigns gives a return on ad spend of three times or more, many feel Facebook has still not managed a consistently successful model
Lucky by chance?
Luck is not at all about chance companies need to be prepared to grab opportunities that come their way to enhance the chances of success, says a new book
Frugal engineering is not at all about cost-cutting: Pawan Goenka
Interview with president, automotive and farm division, M&M
Loyalty coalitions
A coalition platform, along with the ability to harness the collective power of brands, can give customers relevant communication and faster rewards
India performs poorly on The Economist global MBA ranking
IIM Ahmedabad proves to be the saving grace at 56th position
How Micromax cracked the code
In just four years, the mobile, tablet - and now TV - player is giving multinationals a run for their money
YouTube to serve niche tastes by adding channels
It is part of YouTube's strategy, started a year ago, to lure television viewers and advertisers