Page 783 - News
Kanika Datta: Same difference
India has changed radically since 1994. But scanning current controversies in economy/policy space, it is also disheartening to see how little has changed too
Cambridge eyeing growth in postgraduate collaborations in India
University of Cambridge already has 270 active projects with various institutes running in India
Sony gets its mojo back
Multi Screen Media is on a high with the success of KBC, IPL and fiction shows. But experts say it still has to crack the code in the regional space
Shyamal Majumdar: Talent that whispers
Companies should put hunger above skill to get that elite performer
Amway cracks the consumer code
Its model has come under intense scrutiny in recent months, but the direct marketing major attributes its success in India to strict quality control and aggressive brand-building
Mind over matter
How can marketers begin to understand latent needs and consumer behaviours of which customers themselves are not aware?
The basic brand insight should be universal: A K Pradeep
Interview with President & CEO, Nielsen NeuroFocus
ISB to focus more on increasing student diversity
The engineering and non-engineering students ratio, which was earlier 80:20, is now 70: 30
IIM-A among top 10 global B-schools in FT survey
The FT report ranks the top 70 programmes in management that do not require students to have work experience for admission
Alokananda Chakraborty: All agog over nothing
Use of shock and awe in advertising can do more good than harm
Merc goes down the pyramid
B180 Sports Tourer, launched yesterday, would cost Rs 21.49 lakh-plus