Page 796 - News
Co-creation: The future of innovation
The co-creating partners should be extensively engaged at every stage of important decisions - from research to value-reaping
Selling to the digital consumer
Has e-retailing taken the shine off direct marketing? Not really, it may be seen as another way to reach the consumer directly
Alokananda Chakraborty: 'Shake-shake' and other rituals
A point-of-contact ritual can set your brand apart from its competitors
Unlucky 13 at the Riviera
What were the reasons for the relative non-performance of Indian ad agencies at Cannes this year?
IIM-A's concept of IPRS finds few takers
Out of 4,000 business schools, only 25 had opted for Indian Placement Reporting Standards and two submitted reports
Academic adoption programme launched by Baddi university
Industry to absorb students from Day One of the course
Prime time for sports channels
Star, MSM, Zee, Neo - the list of broadcasters rushing to grab a bigger piece of the action ? is growing at a fast clip, courtesy digitisation
Blaupunkt takes the JV route to tune into India
The in-car entertainment brand has finally set up shop to increase its minuscule share in the retail market
We know, the faster we can deliver content the better: Lucas Watson
Interview with V-P, Global Sales and Marketing, YouTube
Punjab's first blue-chip B-school opens
Indian School of Business starts operations at its Rs 250-cr second campus in Mohali
Ajit Balakrishnan: Utterly butterly Indian ads
Ad Katha, the recently published book, is not just a trip through the golden age of Indian advertising, but also an enquiry into how many of the cultural symbols that we now see as "Indian" came about
I see a desire among Indians to learn from what works: Charles Wright
Interview with Managing Director, Wolff Olins
V S MAhesh: First time, every time, on time
One way to simultaneously save 30% of costs and win markets is to prioritise reliability