Indian ecom penetration could mirror WhatsApp user base: Meesho cofounder

Meesho Cofounder Sanjeev Kumar says India's ecommerce penetration could eventually match Whatsapp's vast user base, driven by rapid growth in smaller cities and heavy investment in AI and tech

As ecommerce platform Meesho’s much-anticipated ₹5,421 crore IPO opens, the company’s Cofounder and Whole-Time Director Sanjeev Kumar talks about the potential opportunities and challenges of the business in smaller cities and towns in an interview with Surajeet Das Gupta.

 

You have said that Meesho has merely touched the surface of the huge potential of ecommerce in smaller cities and towns in India. Can you elaborate?

 

In China or Indonesia, the number of ecommerce users tends to be similar to the chat app subscriber base. A good parallel in India would be the Whatsapp base of 800 million users. There is