Thursday, December 18, 2025 | 10:55 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Eternal well placed as price war unlikely in quick commerce sector

Eternal remains the leader and Blinkit has the best financials and the best unit economics

Blinkit
premium

Blinkit’s losses stem from aggressive expansion, which is a strategic move. Blinkit could actually improve profitability quite quickly, but it opted for growth to try and take market share. (Photo: Shuttetstock)

Devangshu Datta

Listen to This Article

The quick commerce sector is likely to see intensified competition as Swiggy has recently raised more funds and Zepto is said to be preparing for an initial public offering (IPO). However, Eternal unit Blinkit remains the leader when it comes to financials and unit economics.
 
Competition is, and will continue to be, an important monitorable. But it may not lead to a price war. Eternal and Swiggy are listed concerns who would be reluctant to do this, while Zepto should also avoid this, as it would impact its financials and that could hurt valuations going into its listing.
 
Blinkit's losses