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Intermediaries pause finfluencers' dealings as Sebi mulls new norms

The regulator has also considered a new payment system to clip the wings of those spreading misinformation

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3 min read Last Updated : Aug 29 2023 | 10:38 PM IST

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Some stock market intermediaries, such as brokers and mutual fund (MF) houses, have paused their associations with finfluencers ahead of the proposed regulatory tightening.

Industry sources said leading brokerages and fund houses have discontinued some of their arrangements with popular social media personalities amid a lack of regulatory clarity.

Intermediaries have started reviewing their existing contracts with any such financial influencer and increasing their surveillance on any entity using their names.

Last week, the Securities and Exchange Board of India (Sebi) floated two consultation papers to restrain intermediaries from associating with any unregistered entities, including finfluencers, who are typically used

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