'Around 27% finfluencer content sponsored,' shows research by CFA Institute

Last year, Sebi floated a proposal to restrict mutual funds, stock brokers, and other registered intermediaries from associating with finfluencers

Around 27 per cent of the content by financial influencers or finfluencers had affiliate links, indiciating that they were pushing out sponsored content on their platforms, according to research published by the CFA Institute.

Typically, finfluencers captivate their audiences by breaking down complex financial concepts and sharing investment recommendations.

CFA Institute research found that over a quarter could be sponsored content.

Further, nearly a fifth of it is around individual stock recommendations, the research found.

The data assumes significance with regulators globally grappling with moderating and monitoring information by finfluencers.

Last year, Sebi floated a proposal to restrict mutual funds,