Influencer Campaign

Brand value flickers for mid-tier celebs as influencers steal stage

A-list celebrities have not yet succumbed to the rise of influencers, as they continue to hold their own sway over audiences

Sebi acts against 'top finfluencer' doling out stock bets as education

Sebi has launched a search operation on a leading financial influencer in Mumbai for doling out stock recommendations without registration under the guise of investor education

Influencer content grabs 2x higher attention than avg digital ads: Kantar

Kantar's study reveals that influencer content in digital ads grabs 2.2 times more attention than average ads. The research highlights the growing role of influencers in digital marketing campaigns

Social media influencer arrested in Gujarat for alleged honeytrapping

Alok Kumar, Deputy Commissioner of Police (DCP) Zone-1, Surat, stated that an FIR had been registered for honey-trapping against Kirti Patel and five other accused, out of which four had been arrested

Tata Starbucks denies appointing Dolly Chaiwala as brand ambassador

Tata Starbucks stated on LinkedIn that it did not have any official brand ambassadors in India and specifically clarified that it had not entered into any collaboration with Dolly Chaiwala

India's influencer marketing industry to grow by 25% in 2025: Report

India's influencer marketing industry is growing with support from brand trust, agency M&As and a government fund for creators, shifting focus to content quality and relevance

IIGC launches Code of Standards to govern influencer-brand deals

The Indian Influencer Governing Council's new code mandates disclosure of partnerships, regulates virtual influencer use, and introduces contract templates for brands

Sydney Sweeney's bathwater soap stirs controversy over hygiene, ethics

Sydney Sweeney's new soap bar made with her real bathwater, launched with Dr Squatch, has gone viral and sparked widespread discussion about hygiene and celebrity marketing ethics

Jailed influencer files plea in Kolkata court, says basic amenities denied

The petition also said the influencer is receiving multiple threats from other inmates inside the jail, causing her to fear for her safety and well-being

Influencers get leeway as ad body softens generic promotion rules

N Chandramouli, CEO, of TRA Research, foresees that the update in guidelines will impact the nature of collaborations in BFSI and health sectors for influencer marketing

Bonanza! Rs 550 cr investment to drive brand-influencer collab in IPL 2025

According to an analysis by Qoruz, an influencer marketing intelligence platform, IPL 2025 is expected to witness an unprecedented surge in influencer collaborations

Ranveer Allahbadia row: Brands retreat, agencies tighten vetting process

Influencer marketing agencies are strengthening their content approval process and seeking regulatory approvals for major campaigns

Meesho launches 'creator marketplace' to ramp up influencer-driven traffic

The e-commerce firm is partnering with creators who resonate with the diverse lifestyles of its 187 million annual transacting users

Ranveer Allahbadia row: Influencer ethics council moves to restore trust

According to the council, the influencer marketing industry is expected to surpass Rs 3,375 crore by 2026

The influencer economy: Macro, micro, and nano world of influencers

The concluding part of the two-part influencer economy series delves into How marketers can use influencers for a brand and what the challenges are

TV channels pitching in-show influencers is the new crossover experiment

It comprises 3.5 to 5 million influencers, two large media-tech platforms (Google and Meta) and a bevy of digital agencies

The influencer economy: Brands tap social media's vast reach for marketing

The first of a two-part series delves into the bigger picture of influencer economy

More than likes: Engagement speaks louder than social media followers

Actions, not followers, are new social currency for Indians online, reveals Comscore Social's mid-year review

Sebi announces norms to restrict finance influencers' recommendations

This ensures that mutual funds, stock brokers, research analysts, or registered investment advisors do not associate with finfluencers

SC states celebrities, influencers equally accountable for misleading ads

Top court asked FSSAI and the Ministry of Consumer Affairs, Food and Public Distribution to file affidavits on action taken by CCPA against false or misleading ads in food and health sector