Business Standard

10 past 10, 8:20 or 9:41?

The 10:10 configuration adopted by the watch industry seems to have learnt its biggest lesson on consumer delight from the FFA

Samsung Galaxy Watch 4

Representative Image

Sandeep Goyal
I have always wondered why the hands of a wristwatch — irrespective of the brand — are invariably set to 10:10. It is, in fact, one of the most ubiquitous features of wristwatch advertising and wristwatch photography. It doesn't matter if it is a humble Swatch, a storied Rolex, or an innovative Jaeger-LeCoultre—the hands are always set to 10:10, or very close to it. Watch manufacturers could easily have chosen a preferred watch setting as a differentiation, and owned it, but this is one visual representation from which no one wavers.  
I am told that behind this subliminal message is
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of or the Business Standard newspaper

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First Published: Jun 07 2024 | 11:37 PM IST

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