Advertising industry
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January 19, 2021, Tuesday
BARC has a history of ratings pauses, latest being the fourth in six years
First suspension was in April 2015 when those subscribing to television viewership data were asked to switch from TAM, the ...
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September 17, 2020, Thursday
Market share gains, pick up in ad growth to help Zee Entertainment
While there are multiple triggers, the recent stock surge caps near term gains
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July 28, 2020, Tuesday
With new law in place, will brands and stars rethink the endorsement game?
Will brands and stars rethink the endorsement game as the new law seeks greater accountability from all stakeholders?
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April 29, 2020, Wednesday
BARC represents the marketing, advertising economy, says CEO Sunil Lulla
Broadcast Audience Research Council (BARC) became operational 5 years ago replacing Tam Media Research
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April 23, 2020, Thursday
HUL, RB and Amul among top advertisers on TV amid coronavirus lockdown
Data for April 11-17 shows that HUL, RB & Amul increased their advertising on news, general entertainment and movie channels.
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March 31, 2020, Tuesday
WPP withdraws 2020 guidance as key ad markets slow over coronavirus
The move by WPP has implications for the Indian market, since the latter is the fifth largest for the global advertising giant.
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January 23, 2020, Thursday
India's ad market likely to grow 10.9%, says Dentsu Aegis Network
Digital ads will constitute 23% of this market, it said, with its size estimated to be Rs 17,469 crore for 2020
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October 22, 2019, Tuesday
Vivo-Ogilvy spat: Agency-client relationships have come under scanner again
In the Vivo-Ogilvy matter, the advertiser had said in its arguments in court that there was no copyright over an idea, in this ...
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August 22, 2019, Thursday
An agency's history can be a powerful differentiator: DDB Worldwide CEO
Advertising is seeing disruption from new-age tech companies and consultancies and it is increasingly getting harder to achieve ...
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August 21, 2018, Tuesday
Advertising is obsolete in information age, here's why it's time to end it
Advertising could even count as anti-competitive conduct in violation of the antitrust laws - as the Federal Trade Commission ...
