Advertising Industry

AI to push advertising volumes up to 18% in the next three to five years

Media buying executives said that the digital segment is expected to have the highest uplift in advertising volumes, followed by connected TV and streaming platforms

India's advertising industry may see marginal, digital-led growth in 2026

Muted 2025 trends, an RMG ban and slow traditional media growth point to low single-digit expansion in 2026, with digital advertising expected to remain the strongest and most resilient growth driver

Media advertising revenue strain to stretch into first half of FY26

Media firms face continued pressure on advertising revenues as weak consumption, cautious spending and content fatigue weigh on recovery in early FY26

IPL pause leaves advertisers in limbo as brands reassess campaign plans

Following BCCI's decision to suspend IPL for a week, advertising agencies and brands pause campaigns and await clarity on scheduling from broadcasters and organisers

CCI likely to widen the ambit of probe into ad-media firms' cartel issue

Sources said that CCI's team - after going through all the evidence accumulated so far - is expected to widen its investigation

India's ad industry raids followed tip-offs under leniency scheme

On Tuesday and Wednesday, the Competition Commission of India raided the local offices of WPP-owned GroupM, Interpublic, Publicis and Dentsu, as well as high-profile Indian broadcasters' body IBDF

Omnicom to acquire Interpublic, forming ad giant with $26 bn annual revenue

Omnicom is buying Interpublic Group in a stock-for-stock deal that will create an advertising powerhouse with combined annual revenue of almost USD 26 billion. Shareholders of The Interpublic Group of Companies Inc. will receive 0.344 Omnicom shares for each share of Interpublic common stock that they own. Omnicom shareholders will own 60.6 per cent of the combined company and Interpublic shareholders will own 39.4 per cent after the transaction is complete. The combined company will keep the Omnicom name and trade under the OMC ticker symbol on the New York Stock Exchange. The deal is expected to have annual cost savings of USD 750 million. The transaction is targeted to close during the second half of next year. It still needs the approval of Omnicom and Interpublic shareholders. Shares of Interpublic jumped more than 15 per cent before the market open on Monday, while Omnicom's stock fell more than 2 per cent.

10 past 10, 8:20 or 9:41?

The 10:10 configuration adopted by the watch industry seems to have learnt its biggest lesson on consumer delight from the FFA

Surrogate advertising sees rapid growth across social media this election

The ruling BJP was the top spender on Meta platforms last month, which expended Rs 9.42 crore in online advertising to run 29,291 ads across the country

Advertising to churn out major revenue, drive growth of online video

Shift continues from TV to online in terms of engagement and monetisation: MPA report

ASCI finds healthcare most violative sector in advertising: Report

Among the complaints processed by the Advertising Standards Council of India (ASCI), 99.4% of influencer advertisements were found in violation

NDTV Q2FY24 results: Net profit falls nearly 51%, revenue down 10%

Consolidated net profit was Rs 5.91 crore in the three months to Sept. 30, compared with Rs 12.01 crore a year earlier, it said in an exchange filing

LS Digital buys Social Panga in 3rd acquisition after Langoor, F1 Studioz

The new creative agency will be India's largest integrated marketing platform

'Conduct due diligence': Asci releases new guidelines for celebrities

Asci also widened the definition of 'celebrities' to include 'famous and well-known people' with annual compensation of Rs 40 lakh or more via ads or with social media following of 500,00 or above

Crucial for ad makers to take permission to use work as AI input: Asci

In a white paper with Khaitan & Co, Asci on Tuesday said that the biggest risk of using generative AI by advertisers is copyright and ownership infringement

Indian advertising market to grow 16% in 2023: Pitch Madison report

Second forecast after GroupM's to project double-digit advertising growth; digital biggest advertising category

Centre issues endorsement norms to rein in social media influencers

The Ministry of Consumer Affairs, during a press conference, unveiled the guidelines, which align with those given by the Advertising Standards Council of India (ASCI)

Breaking stereotypes with ads may not be so easy despite big brand backing

Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age

Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

The growing malaise of juniorisation

If young people are hired to do the job of experienced people, there will be fewer experienced, dependable, talented and resilient teams