The increasing profitability of apiculture
Interestingly, while India's honey output has increased since 2005-06 by nearly 240 per cent, exports have bounced by over 260 per cent
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The demand for honey has steadily been soaring the world over, thanks largely to the growing awareness of its health benefits and as a healthier alternative to sugar | Photo: Wikimedia Commons
With over half the honey produced in India finding markets abroad, beekeeping (apiculture) has emerged as a lucrative export-oriented allied activity of agriculture. For nearly two decades, growth in honey exports has constantly outpaced the rise in production. India is now the world’s sixth-largest supplier of this natural sweetener to the global bazaar. The scope for further boosting exports is substantial, but that would require locating new markets abroad and revamping the honey sector’s entire domestic value chain, from production to processing, packaging, branding, transportation, and marketing. At present, the bulk of the exports, nearly 80 per cent, land up in the United States alone, with only small quantities going to other countries like the United Arab Emirates, Saudi Arabia, Libya, Morocco, and Canada. New destinations can easily be found in regions like the European Union and Southeast Asia. Attention needs to be paid also to curbing rampant adulteration of honey with sugar syrup, which mars the reputation of Indian honey in both domestic and export markets. Besides, beekeeping, confined now primarily to states like Uttar Pradesh, West Bengal, Punjab, Bihar, and Maharashtra, also needs to be expanded to other areas, especially the northeastern region, which abounds in flowering plants.
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