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News about the World Health Organization (WHO) listing the sugar substitute aspartame as a “possible carcinogen hazard to humans” (Business Standard, July 18) brought back memories of trying to market a sugar substitute to a consumer who was not yet ready to embrace a new concept.
As a young group product manager at Boots Company in the mid-1980s I was tasked with the job of revamping the sugar substitute Sweetex (a global brand of Boots Company UK) and relaunching it in India. The brand had been marketed in the 70s but the controversy around saccharin sodium (the active ingredient in
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