I was going through Fast Company’s list for 2023 of organisations that are reshaping industries and culture. I picked the ones in advertising and communication for discussion today. One look at the future of advertising, and the most common denominator I figured centres around a diversity of creative and strategically sound work that doesn’t rely on any one silver-bullet approach. Allow me to share some outstanding examples — each a demonstration of an acute understanding of audiences and what attracts, engages, and entertains them. Hence, makes them Fast companies.
For Netflix’s Stranger Things, “experiential” agency Giant Spoon used the Empire
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