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Turning marketing upside down

From immersive Netflix experience to innovative paint jobs, advertising is changing fast in the digital age

company, board, management, policy, marketing, plans, growth, diversity, gender
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Representative Picture

Sandeep Goyal
I was going through Fast Company’s list for 2023 of organisations that are reshaping industries and culture. I picked the ones in advertising and communication for discussion today. One look at the future of advertising, and the most common denominator I figured centres around a diversity of creative and strategically sound work that doesn’t rely on any one silver-bullet approach. Allow me to share some outstanding examples — each a demonstration of an acute understanding of audiences and what attracts, engages, and entertains them. Hence, makes them Fast companies.

For Netflix’s Stranger Things, “experiential” agency Giant Spoon used the Empire
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper