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Buy-buy AI: Why India's retailers are betting big on AI-powered growth

The concluding part of the series looks at how artificial intelligence is transforming every aisle with algorithms, from product discovery to logistics and marketing

AI in retail, retail AI transformation, AI-powered ecommerce, Flipkart AI tools, L’Oréal Nvidia partnership, LVMH AI strategy, AI in Indian retail, generative AI in retail, AI product recommendations, AI in physical stores, AI for customer experience
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Leading retailers are embedding AI across their operations: In-demand forecasting, fraud detection, dynamic pricing, customer segmentation, and generative content creation

Shelley Singh New Delhi

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Last month, French beauty giant L’Oréal teamed up with artificial intelligence (AI) powerhouse Nvidia to supercharge research, drive innovation, and scale up AI-powered ads and product recommendations. 
 
Meanwhile, luxury titan LVMH is leaning on AI to ride out softening demand as it looks to boost sales, retain customers and court new ones, and stay ahead of shifting trends.
 
Both hope AI can reveal what traditional tech doesn’t. 
 
“Retail has always been a data-rich industry, making it a natural fit for AI innovation,” says Dahnesh Dilkhush, executive director, customer success, Microsoft India and South Asia. So, retailers are increasingly turning to