Packaging impacts shopping behaviour, influences product satisfaction and motivates consumers

Packaging matters

Business Standard

Social media and mobile apps are key changes in the business environment faced by CMOs

Waking up to digital realities

The biggest influence on the rate of app decay is category. Apps in utilitarian categories such as news and health decay at a much slower rate than apps in the more trend-driven games and social categories, says a study by Flurry Analytics

News apps live the longest

India ranks third with 5.11% contribution to overall malicious activity

India: A key threat frontier

Instead details of technical support and specification are their priority

B2B IT purchases

Convenient online interfaces, enhanced user experience, attractive offers, and services have led to disruptive growth in the  internet usage - from merely accessing e-mails and casual browsing to more diverse andinteractive activities

Growth of digital penetration

Smartphone owners are comfortable with 15-30 seconds commercial if they get to stream TV/movies for free on their smartphones, finds a Vdopia report

Smartphone aids ad recall

Sector-wise allocations in 2013Retailing attracted the most investments, accounting for 17.13% of total investments in terms of deal value with an aggregate of $716.91 million. Software & services stood second

A Snapshot of pe activity & deals

Growth tops the agenda for manufacturers across geographies. Manufacturers plan to increase spending in R&D, pursue new collaborative business models and integrate new technologies to stimulate profitable growth, says a KPMG report

Looking for profits

Organisations that invest in optimisation capabilities

Personalisation is key

With mobile devices becoming more relevant in online video consumption, marketers need to be prepared to offer variety of options that cater to multiple platforms, says an Adobe report

Engaging the multidevice user

The top five deals this year accounted for 32.90% of the investment in deal value. In the largest deal this year, Brookfield Asset Mgmt invested $581 million in Unitech's IT Park SEZ business

The use of visual content (infographics and memes) is set to increase over the next year - 70 per cent of marketers plan to increase their use of these content forms, says a a social media marketing report

Social media trends for marketers

By 2018, internet advertising will be poised to overtake TV as the largest advertising segment, says a PWC report

The rise of digital

Search will account for the bulk of internet advertising revenue by 2018. Continued growth will pull search further ahead of the other categories even as mobile and video advertising continue to rise

Search to retain its top position

Driven by the growth in the adoption of digital devices and online sales, brick and mortar (B&M) retailers are leveraging their physical presence and going online for providing multi-channel experience

From brick to click

Ultra High Networth Households (ultra HNH) have grown by 16%. The total net worth of ultra HNHs has also increased to Rs 104 lakh crore. Besides metros, the next six cities with 16% share are the new targets for luxury brands, says a report by Kotak Wealth Management and EY

What the super-rich like to spend on

Although 37 per cent of the risk of cyber-attacks come from an external source, it is imperative that organisations keep a track of insiders with malicious intent, says a KPMG report

Profile of cyber attackers

Sector-wise allocations in 2014The retail sector attracted the most investments, accounting for 25.09% of the total investments in terms of deal value, with an aggregate of $1,770 million

A snapshot of PE activity & deals

The demographic makeup of the developed world is changing

Youth unemployment on rise

The gender pay gap in the IT industry is as high as 29 per cent, according to a Monster Salary Index India IT Sector Report 2014

Gender gap in IT industry

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Page 390 - Specials News

Packaging matters

Waking up to digital realities

News apps live the longest

India: A key threat frontier

B2B IT purchases

Growth of digital penetration

Smartphone aids ad recall

A snapshot of PE activity & deals

Looking for profits

Personalisation is key

Engaging the multidevice user

A Snapshot of PE activity & deals

Social media trends for marketers

The rise of digital

Search to retain its top position

From brick to click

What the super-rich like to spend on

Profile of cyber attackers

A snapshot of PE activity & deals

Youth unemployment on rise