If you thought that the Union Budget 2010 would increase the cost for purchasing and downloading a software or an application from the internet, then you thought wrong.

Downloaded software not to attract service tax

Business Standard

He always wanted to be an entrepreneur. But Amit Basu did not know he would earn his bread by providing people help to tackle their phobia and counselling on pre- and post-marital issues, lifestyle matters, careers, relationships &mdash; all on the web.

Want online therapy?

Answers to last week's quiz (#139)

    What is the term used to describe the trail of clicks that internet users leave behind from which value can be extracted? For instance, analysing user behaviour in search engines.

The Strategist Quiz (#140)

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KNOWLEDGE MANAGEMENT IN THE NEW

The top 10 business bestsellers

Indian Premier League, a property of the Board of Control for Cricket in India, has expanded beyond the television screen in its third season. Until now, the $2 billion IPL brand has drawn revenues from TV rights, promotions and franchisees. This time, however, it is using live streaming on Google&rsquo;s video sharing website YouTube to webcast the matches. Further, multiplexes will also showcase the matches. Live streaming on YouTube uses a technology similar to TV broadcast. The Compaq Cup in September 2009 was the first cricket event to be webcast live on Ten Sports&rsquo; website, followed by the India-South Africa series last month on Neo&rsquo;s cricket website.

Google: Live online

Reliance ADAG wants to become a global media and entertainment house. It is diversifying its services for stability and investing in Hollywood to reach scale.

Hollywood bound

For a crowded city, the location can appear desolate. Located deep in Goregaon in the Mumbai suburbs, it is spread over several acres of land. The road meanders here and there, and finally takes you to the main building, the headquarters of Reliance MediaWorks. It was here, nearly 35 years ago, that Manmohan Shetty started a processing laboratory for ad films; it was aptly called Adlabs Films. Over the years, Shetty expanded into film financing and production.

The big picture

There can be some interesting build-on or Jugaad to the existing vending systems. Modern brands can ride some natural rhythms that exist in our socio-economic fabric.

Jugaad marketing

Taiwan&rsquo;s High Tech Computer (HTC) is the world&rsquo;s fourth largest smart phone maker after Nokia, Apple and RIM. Founded in 1997, HTC grew its business as one of the leading providers of operator-branded devices. In June 2006, it launched smart phones under its own brand and quickly gained market share from other key players. It now aims to become one of the world&rsquo;s top three smart phone makers by 2013. Little known to Indian consumers two years ago when it entered this market, the brand today has a strong presence in the Rs 10,000-plus category. The growth driver for the brand, says HTC Country Manager Ajay Sharma, has been its customer-centric focus. &ldquo;People want phones that meet their individual needs and are easy to use. That&rsquo;s what our devices are all about,&rdquo; says Sharma as he discusses the company&rsquo;s new brand positioning with Arunima Mishra.

'Our phones are all about the user'

It was already a leader in the mid-market segment (priced between Rs 300-350) with a 78 per cent market share. Radico Khaitan&rsquo;s Magic Moments vodka is now all set to top the mass market segment as well with a 40 per cent growth in sales in this financial year.

Magic Moments in high spirits

WPP Chief Executive Martin Sorrell is a frequent traveller to India. &quot;Business gets me here,&quot; he says. His $13.1-billion marketing communications company is well-entrenched in the Indian subcontinent. In this free-wheeling conversation with Viveat Susan Pinto, Sorrell, who first took control of WPP in 1985, lays down the roadmap for his group besides highlighting the role of acquisitions in the post-recession era.

'The possibility of inorganic growth is limited'

The theme of Hello Zindagi released last week, is the need for conserving Olive Ridley turtles. That&rsquo;s a rare enough storyline for a commercial movie, but what makes it stand out is that it has been sponsored by India&rsquo;s largest steel maker Tata Steel.

How green is my company

He turns 60 this year, and is playing lead in a Rs 40 lakh film. Jai Arjun Singh spent time with Naseeruddin Shah on location for this exclusive interview and learnt about the art of re-invention.

Catch me if you can

Swimming is one of summer&rsquo;s few pleasures. Rrishi Raote finds some funky products to make those watery sojourns both high-tech and fun.

Water babies

&lsquo;Sick&rsquo; wineries in Maharashtra will take a while to bounce back.

New whine, old bottle

Kavita Devgan tells you how to stay healthy in the pool.

Safe waters

It&rsquo;s agony to watch my mother use her wonderfully portable piece of junk.

An Apple a day

Sharan Apparao, founder, Apparao Galleries, tells Gargi Gupta that 25 years is just one milestone.

She's got the hang of it

It was Up There when we were Down Under. The Mercedes-Benz GL brings back memories...

Aussome!

I have booked a Maruti Suzuki Eeco seven-seater and the dealer says that they will soon provide an AC version for around Rs 10,000 extra.

Eeco conscious

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