I have booked a Maruti Suzuki Eeco seven-seater and the dealer says that they will soon provide an AC version for around Rs 10,000 extra.

Eeco conscious

Business Standard

Himanshu Burte visits a residence in Ahmedabad that shows how architecture and design can help two families live independently while maintaining easy contact.

Two houses, one home

What to keep in mind when building a second home.

Once more with feeling

Worldwide, readers of young adult (YA) fiction have never had it so good. That trend is now gathering steam in India.

Coming of age

Scams aplenty, but few get the in-depth treatment.

Cooking the books

Journalist-turned-writer Aatish Taseer&rsquo;s much-anticipated debut novel The Temple-goers is finally out. Set in today&rsquo;s Delhi, Temple-goers is the engrossing saga of a narrator rediscovering his city by forging new friendships and renewing old ties. Through his eyes we discover a varied set of people &mdash; politicians, writers, gym instructors, designers, language teachers and creative writers &mdash; exhibiting different ideas of India via their actions and words.

'I lived with a kind of blindness'

Bottled water brand leader, Bisleri&rsquo;s new plants at Pune and Nagpur are ready to meet the summer demand. And over the next six months, the company will start operating more plants at Thane, Ratnagiri, Nasik, North Bengal and Bhubaneswar.

Bisleri's expansion thirst

Here&rsquo;s the second in my series of suggestions on adding to the promotional fever that is currently raging around the cricket stadiums of our country. Actually these days when you watch cricket, you can&rsquo;t be blamed if you believe you are watching an advertising function. Some serious thinking has gone into finding newer and more varied reasons to have commercial breaks. So you have strategic time-outs, mid-over timeouts, changing the bat/shoes/ helmet time-outs, etc.

Cricketwallahs on & on

The push to high-definition (HD) television has been prompted by the government&rsquo;s decision to broadcast the 2010 Commonwealth Games only in the HD format. In fact, Information and Broadcasting Minister Ambika Soni, in an interview to Business Standard, emphasised that Doordarshan studios would be upgraded in time to provide HD feeds to TV channels.

High on entertainment

Walk into any electronics store and you will see two words &mdash; high definition (HD) &mdash; emblazoned on every flat panel display. And you might also notice the much sharper picture quality on these monstrous panels. That&rsquo;s because, instead of using the conventional 576 lines of picture cells (pixels) to plot a TV picture, high-definition TVs use 720 or 1,080 lines. In addition, the pixels in each of these lines are closer. This results in a hugely improved picture quality, clarity and colour definition.

Crystal-clear viewing

Soccer fever will now go beyond Kerala and West Bengal. Castrol is one of the first brands to jump on the bandwagon of the FIFA 2010 World Cup to be held in South Africa in June this year. Its communication campaign, the TVC of which is already on air, is geared to rein in even the uninitiated Castrol user.

Castrol: The soccer connect

The magazine market in India is expected to grow at a sound 12 per cent this year. With a number of international magazines expanding operations in India, the market is expected to grow fast, in spite of the growth of online and social media.

KIT: The magazine market in India

ZIGLAR ON SELLING
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ALL THE RIGHT MOVES 
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THE WEALTH OF NATIONS
Authors: Adam Smith and Andrew S Skinner 
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ECONOMICS EXPLAINED
Authors: Robert Heilbroner and Lester Thurow 
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BUFFETOLOGY
Authors: Mary Buffett and David Clark 
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KNOWLEDGE MANAGEMENT IN THE NEW ECONOMY
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TESTED ADVERTISING METHODS
Authors: John Caples and Fred E Hahn
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GENDERSELL
Authors: Judith C Tingley and Lee E Robert
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SEVEN STAGES OF MONEY MATURITY

The top 10 business bestsellers

    Name the brand of sport shoes and the basketball player whose signature is found on all its shoes.

The Strategist Quiz (#141)

    What is the term used to describe the trail of clicks that internet users leave behind from which value can be extracted? For instance, analysing user behaviour in search engines.

Answers to last week's quiz (#140)

Ford has designed the Figo keeping in mind the aspirations and needs of the young and ambitious Indian professional.

A car for Sandeep

What drives fandom for the IPL teams? The presence of popular cricketers, brand equity of the team owner, followed by the team&rsquo;s performance matter the most, says a Dentsu survey.

Following the fans

It&rsquo;s not often that a company sells one of its best-selling products to a competitor. But pharma major Cipla did just that on Tuesday, by selling i-Pill, which is the market leader in the Rs 100 crore emergency contraceptive category, with nearly one-third share of the market.

Booster dose for i-Pill

The odds appear to be heavily stacked against telecom services provider, Mobile TeleSystems OJSC (MTS), which completes a year of its operations in India today.

MTS plays data card

Nadia Chauhan, Parle Agro&rsquo;s Joint MD, says Hippo which marked the company&rsquo;s debut in the Rs 6.500 crore Indian snacks market recently, is not a potato-based snack. &ldquo;Hippo is baked wheat munchies and is clearly based on the health plank,&rdquo; she says.

Hippo's new avatar

Workbags to take to office or on overnight business trips needn&rsquo;t be dull or drab. Gargi Gupta searches out interesting new variations on classic designs.

It's official!

Explore Business Standard supplements featuring special editions, industry reports, lifestyle magazines, news and curated insights across business, banking, economy, and lifestyle.

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