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The Essential Drucker by Drucker Peter

The top 10 business bestsellers

Business Standard

The global textile and apparel, or T&amp;A, trade is expected to grow to USD 1 trillion by 2020. However, with growth slowing down in developed markets, the dynamics of the global fashion market are expected to change dramatically. Emerging economies, namely Brazil, Russia, India and China, along with a few other Southeast Asian countries, are seen as the major growth drivers.

KIT: Textile and apparel trade

    This company&rsquo;s first sales agents in India began work in Chennai and Kolkata in 1912. It uses a term to describe smaller or &lsquo;daily-portion&rsquo; packs designed to be bought on a regular basis which are manufactured locally, using local raw materials to minimise value chain cost. Name the company and the term that describes this product practice.

The Strategist Quiz (#265)

    This was the only brand before Havells that saw value in the late Rajesh Khanna. It struck its first in film placement deal for a movie starring the superstar where he played the owner of an agency in the movie that was named after this brand. Name the movie and the brand.

Answers to last week's The Strategist Quiz (#264)

It&rsquo;s another Monday morning. You roll out of your bed sharp at 7.00. Commute to the next room in your house coat and fuzzy slippers. Turn on the laptop instead of the car ignition. Work for the next eight hours straight, grabbing a bite along the way. No rushing out of the home, no stop-start traffic, no immaculate chic. The prize: Save thousands of bucks on travel expenses.

Managing remote workers

Every day is the same story &mdash; the dramatic rise and rise of online video. I don&rsquo;t say this as much as a marketer, as a father who gives in almost every other evening to his daughter&rsquo;s demand to watch her favourite animation flicks off the internet, on her iPad. Though the father in me is nonplussed at times, the marketer takes note. If there is one format of content that has captured not just the attention but the imagination of the younger generation &mdash; then it is undoubtedly online video.

The rise and rise of online video

A CDO is a financial instrument that can best be understood by imagining a set of wineglasses stacked in a pyramid. When champagne is poured over the pyramid, the glass at the top is filled first, the glasses in the middle are filled next, and those at the bottom are filled last.

Financial cluster bombs

What burgeoned as a casual observation in my head led to me being convinced of it being an ongoing trend in the Indian society. The middle class of our society is increasingly becoming obsessed with saving fuel and money while the luxury class, on the other hand, is inclined on burning fuel and money with both of them co-existing in the same scenario. The luxury class is buying bikes like Ducati that cost a bomb while giving minimal mileage while the middle class is purchasing motorcycles which are high on mileage rather than money. The rising popularity of diesel vehicles as compared to their expensive petrol counterparts is just another sign of the above trend.

Behaviour of classes

Castrol&rsquo;s results for the first quarter of this financial year were uninspiring as profits declined by 15 per cent on the back of higher raw material cost due to a falling rupee.

Castrol set for rural rally

Its presence in the smart phone market is steadily diminishing and Windows 8 smart phones are still a few months away, but Nokia is still going strong by making a virtue out of necessity.

Nokia digs for gold at bottom of the pyramid

Robots for household chores may have been sci-fi once, but they are humdrum reality today. Of these, robots for cleaning homes are the first to have made their way successfully from R&amp;D labs into the markets. It&rsquo;s a fast-growing segment of the premium white goods market now with several brands vying for consumers. Not only are they handy, vacuuming floors and sweeping dust from hard-to-reach corners, but they also look cute, can be programmed to work when you&rsquo;re away from home and can find their way to the charging base when they run out of charge.

Small wonder

Inside a Boeing 737 cockpit, a co-pilot announces, &ldquo;We are set to take off from Kai Tak airport... the temperature is set to 15 degrees.&rdquo; He then tells a young boy in an aviator hat sitting next to him how much throttle the aircraft will require to take off. The monitor in front displays the runway of Hong Kong&rsquo;s famous airport, while the engine&rsquo;s roar signals that the plane is ready for take off. Seconds later, the airport&rsquo;s glittering lights disappear behind the clouds.

Taking flight

In January 2010, State Bank of India was about to open a branch in Sannyasidanga village near Jangipur, West Bengal &mdash; the Lok Sabha constituency of Pranab Mukherjee, then finance minister and now president of India. It would be the 100,000th village in its network. Mukherjee had consented to inaugurate the branch, the showpiece of which would be a brand-new ATM. Two days before the inauguration, SBI officers realised they had a problem on hand: the village got power in only one phase, while the ATM required power in three phases.

Anywhere ATMs

Controversies were never going to be a sideshow in the London Olympics which started with an Opening Ceremony that had &ldquo;Pandemonium&rdquo; as its first act. An unidentified lady in red gatecrashed into the Indian Olympic contingent&rsquo;s march past at the Opening Ceremony. This was the &ldquo;honey trap&rdquo; (called so because of the lady&rsquo;s name, Madhura Honey). Soon after came the biases and conspiracies, and along with it the heartbreaks, as London, for Indian boxers especially, turned into Milton&rsquo;s capital of hell.

Unfair play?

So there I was, floating in a crystalline blue infinity pool, gazing out at the staggering aquamarine water that demarcates a reef, in the Maldives. Earlier in the day I&rsquo;d been immersed in the gluey blue twilight of a lagoon, swimming side by side with manta rays. An aside: The nicest thing that can be said about a manta ray&rsquo;s mouth is, Well, that&rsquo;s certainly different. Please google it. Nobody should reach the end of life having never looked into the mouth of a feeding manta ray. It&rsquo;s much like suddenly happening upon an ugly baby&mdash;it gives you a nasty turn, which if you weren&rsquo;t wearing a snorkel would pop out of your mouth as a bark of alarm; and then you immediately feel guilty about it.

Manta matinees

Actor Naseeruddin Shah, who makes no bones about how dreary he found boarding school in Nainital, once told Sanjna Kapoor that the only thing that kept him going was her maternal grandparents&rsquo; theatre company, Shakespeareana, which would perform in his school once a year.&ldquo;My grandparents [Geoffrey and Laura Kendal] travelled around India with their plays for 30 years,&rdquo; says Kapoor. &ldquo;I don&rsquo;t spend 10 days in my country without coming across someone whose lives they haven&rsquo;t touched through their theatre.&rdquo; It&rsquo;s this bond with theatre which Kapoor hopes to recreate through her new project, Junoon.

'I have finally left home'

Last week I visited seven wineries in Nashik and Bangalore and tasted about 100 wines from nine different wineries &mdash; part of an effort to identify good Indian wines suitable for export.

A toast to Indian wines

Is it possible to make a &ldquo;film&rdquo;, albeit a short 4-7 minutes long one, in 48 hours? To fix on a narrative, write the script, get the actors, shoot, edit and do the post production? That&rsquo;s what the 48 Hour Film Project, 48HFP for short, sets out to test. An international competition which began in 2001 as a &ldquo;crazy idea&rdquo; by American short-film maker Mark Ruppert, it&rsquo;ll be held in 120 cities round the world this year. Of these, three are Indian &mdash; Mumbai (since 2008), Delhi (2011) and Hyderabad (this year). (The Delhi leg of the event began yesterday.

Fast films

The badminton scandal at the London Olympics sparked some introspection in the chess community. One body of opinion blamed the format. I have some sympathy for that logic. If the organisers fashion a tournament in such fashion that several competitors find it easier to qualify by dropping a match, the organisers deserve to take flak. But it is also a disgrace in sporting terms for a professional player, and I&rsquo;m using professional in the best sense of the word, to &ldquo;chuck&rdquo;.

Chess (#1013)

At the recent Cinefan festival, some poetic things were said when a just-screened movie&rsquo;s crew came up on stage to address the audience. Consider Aakash Maheriya, a non-professional actor from Ahmedabad who played one of the main roles in Prashant Bhargava&rsquo;s fine film Patang, which won a Special Jury Award at the fest. Too many people choose to highlight the unpleasant things about his city&rsquo;s recent history, Maheriya said &mdash; communal riots, for example. &ldquo;Lekin Prashant ne kuay mein haath daalkar hamaari khushiyan nikaali aur aapko dikhayee. (But Prashant dipped his hand in the well, found the happier side of our lives and put it into this film.

Kite and kin

On July 16, Jindal Steel &amp; Power, the flagship company of Naveen Jindal, terminated the contract to develop the El Mutun iron ore mines in Bolivia. The mines are said to have 40 billion tonnes of ore, of which Jindal Steel Bolivia, a subsidiary of Jindal Steel &amp; Power, had the rights to develop half &mdash; 20 billion tonnes. To put in perspective, all of India&rsquo;s iron ore deposits add up to 28.5 billion tonnes.

Flight from Bolivia

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