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Discerning Indians want more than just a ride
Motorcycle buyers increasingly want more vroom in their grip and manufacturers are being quick to respond
Clicking on a new chapter
Tata Group's Croma, which launched its e-retail store last month, is reworking its backend to secure its early mover advantage
Digital page-turners: Your space, your style
E-readers have been around for some time, but it is faster wireless connectivity and innovative content pricing plan that will unlock untapped consumer demand in India
Sometimes marketers are so caught up with advertising they tend to ignore channels and pricing: Kevin Lane Keller
Interview with E B Osborn Professor of Marketing, Tuck School of Business, Dartmouth College
KIT: Cold storage market in India
Strategic tools for the practising manager
Make room for elders, you kids
Chocolate & confectionery makers are targeting adults to widen consumption of their products
A new Indian Readership Survey is in the works
IRS is being overhauled completely and the fun has just begun
The Midas Touch?
The RoI on his films could put Wall Street whizkids to shame his marketing methods are case studies in themselves. Surajeet Das Gupta and Varada Bhat size up Aamir Khan, the businessman
The business of governance
Finance ministers love to quote from Arthashastra in their budget speeches to justify their tax proposals. But this accessible translation of the ancient treatise shows that they haven¿t quite got the complexities of Kautilya¿s message
Comeback trail
Does the all-new Mercedes-Benz ML350 CDI, launched two days ago, get it spot on?