The market for lingerie in India is approximately Rs 8,700 crore growing at a CAGR of 14 per cent. The market for branded lingerie in India can be divided into four segments &mdash; economy, mid, premium and super premium. The segments are defined by price as well as the fashion quotient offered by the brands. Enhanced product attributes across fabric, multi-functional features too define a segment&rsquo;s offerings.

KIT: Lingerie market in India

Business Standard

    When and which company coined the acronym for Office Automation &mdash; OA? It recently unveiled a new global brand tagline.

The Strategist Quiz (#254)

It remains one of the most high-profile marketing campaigns this summer. Reliance Communications (RCom) has left no stone unturned in its attempt at promoting its alliance with Google for pushing its Android operating system and mobile services respectively.

RCom goes all out to show off Google partnership

Tim Love is the chief executive officer of Omnicom&rsquo;s Asia-Pacific, India, Middle East and African (APIMA) regions, markets that are the fastest-growing for the world&rsquo;s second-largest advertising network. The New York-headquartered holding company of agencies such as DDB and BBDO was late to enter this part of the world unlike its rival WPP, which has traditionally enjoyed leadership especially in markets such as India.

Collaboration makes ideas more relevant, powerful: Time Love 

Coke's latest commercial for the summer opens in a desert with children enjoying a game of cricket despite the blistering heat. They bowl, bat, field and frolic in the sand oblivious of the temperature around, which is a good 42 degrees centrigrade. The moral of the story: when there is cricket, there is no stopping you.

Cola war out in the field

Air India&rsquo;s pilots have been hurting customers with their repeated strikes.

Maharajah's travails

Since his low-key entry into Wipro five years ago, Rishad Premji is being carefully groomed to lead the company one day.

In his father's shoes?

Lalit Group&rsquo;s leading lady Jyotsna Suri is looking ahead with a new range of mid-segment hotels.

Travelling light

I write this on the eve of the Aarushi and Hemraj murder trial. Like most of urban middle-class India, I am going to be watching with a sense of horror and dread. The thing about this case is that whatever the outcome, it&rsquo;s a lose-lose situation. Social commentators and many in the media have tried to draw parallels between this case and the Jessica Lal and Nitish Kataria cases, where the media and the middle-class rallied around the family of the murdered victim.

A case celebre

From the picturesque, tree-lined Bukit Timah campus of the National University of Singapore, where the Institute of South Asian Studies is housed, academic Robin Jeffrey, former Times of India journalist Ronojoy Sen and young graduate Pratima Singh have launched an ambitious effort to chronicle the bloody and complex Naxal movement that continues to burn through the heart of India.

Primal colours

All of us have a similar story in the recesses of our family closets. In mine, there is Chocolate Aunt. Well, not so much her, but her husband. I called him Biscuit Uncle. He would breeze in unannounced, always with a small packet of biscuits as a present for my mother, his affectionate little sister, and the siblings would tear it apart to share over a freshly brewed cup of coffee.

The mother of all madness

For a salesman, time is money, so meals are meant to be had on the move. Experienced salesman Samil Malhotra goes back to basics and identifies eight eateries in Delhi where a sales professional can pause to refuel.

Capital treat

A joke in bad taste about Hollywood and its alleged lax morals goes something like this: &ldquo;Ques: What&rsquo;s the definition of a Hollywood virgin? Ans: An ugly fourteen year old.&rdquo; A sly reference to its Polanski notoriety.

Society's last taboo

The Men in Black are back after a decade.

When agents & aliens were sweet

In the last 100 years of Indian cinema, there have been scores of movies which have set the benchmark for film making.

Those were the movies

A week after the debut of the most awaited initial public offering since the 2008 financial crisis, shareholders of Facebook reacted with shock and horror as it floundered. True-to-form Wall Street die-hards sued the social networking website and the lead bankers who took the stock public, alleging selective disclosure of weaker-than-expected future earnings. Still, irrespective of allegedly being misled, investors who believed the website could really be worth 100 times earnings are, simply put, gamblers. It&rsquo;s somewhat hard to feel sorry for those losing at the casino.

Facing up to Facebook

Will Rafa remain king of clay?

The Union of &ldquo;The Great Wines of Bordeaux&rdquo; was formed in 1973 &mdash; an association of 132 grands crus estates producing wines of the highest quality in the area around the town of Bordeaux, which is situated on the river Gironde, near the French coast.

Straight from the wine capital

It&rsquo;s nice to be able to say &ldquo;I told you so&rdquo; once in a while. The title match has been very close and remains tied going into the last two games. Match play can make a mockery of rating differences which in any event, suggested that the match would be closer than the fans expected.

Chess (#1002)

Twenty-two families run the country, or so they say. The word &ldquo;feudal&rdquo; is often used. But Pakistan&rsquo;s economy is in fact a unique mix of the up-to-date and the under-developed, and offers all sorts of opportunities for Indian business and investment &mdash; if that were possible.

Five of the best

It&rsquo;s around 10 on a chilly December night. Anindya Mitra is shadowing a woman in the narrow lanes of Kolkata&rsquo;s satellite township, Salt Lake. The 25-year-old business administration graduate is investigating a case of extramarital affair. The woman suddenly realises she&rsquo;s being followed and raises an alarm. Within minutes, Mitra escapes and his partner takes over from where he has left.

Want to be a detective?

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