Page 507 - Supplements
PK: A long-winded ghar wapsi for ET
PK, the Rajkumar Hirani-Aamir Khan opus, is an oversimplistic take on India's problems as seen through the eyes of a non-Earth resident
 "PK: A long-winded ghar wapsi for ET")
Puma eyes top spot in India through store expansion, new brands
The global sportswear company is making an aggressive pitch to overtake Adidas in the India market with differentiated products
 "Puma eyes top spot in India through store expansion, new brands")
YouTube challenger lets music fans call the shots
A more engaged audience yields higher ad rates, and Interlude's narrative mazes also offer ways to incorporate brands
 "YouTube challenger lets music fans call the shots")
'India has highest percentage of HNWIs wanting to give back to society'
According to the World Wealth Report 2014, these individuals want to donate to health, education and children's causes
The journey north
In the last part of the series, the authors warn that founders must make sure resources aren't ensnared by complexity while scaling up
 "The journey north")
Mobile mania: The smart ones with killer looks
HTC improves on its One M8; Acer enters a crowded segment
 "Mobile mania: The smart ones with killer looks")
Marrybrown to break free of 'southern' tag
Marrybrown is planning to get a brand ambassador, likely to be from sports, for the youth connect
 "Marrybrown to break free of 'southern' tag")
A Zesty start topples Amaze
However, the long wait for delivery could kill Tata Motors' lead over Honda in compact sedans
 "A Zesty start topples Amaze")
 "Answers to the Strategist quiz (#387)")
 "The Strategist Quiz (#388)")
 "The Strategist top five")
 "Understanding the term 'terroir'")
 "Graduates lack soft skills to succeed")
 "Do you really need a resume?")
 "Creativity and corporate confusion")
Tech for smarter governance
Mobile technologies are changing the way governments work on domestic policy priorities
 "Tech for smarter governance")
Cloud computing is not only about cost-cutting: Sanjay Manchanda
Director, Office 365, Microsoft Corporation
 "Cloud computing is not only about cost-cutting: Sanjay Manchanda")
40 years ago... And now: Shifting sands of time
The influx of high quality MBAs brought about a seismic change in the advertising agency business in India in 1970s
 "40 years ago... And now: Shifting sands of time")
Book Extract: Attention management
You are not just the worker but the boss too. This creates a conflict about which role should have your attention: planning and analysing (boss-mode) or doing the work (worker-mode)
 "Book Extract: Attention management")
Back to basics
Smart IT infrastructure and data analytics are powering Marico's supply chain and back-end operations
 "Back to basics")