Page 509 - Supplements

Artisans lend fashion portals a local flavour

Leading fashion portals like Jabong and Myntra are tying up with boutiques or labels that source handicrafts

40 years ago...And now: Advertising helped insure LIC against competition

For the state life insurer aggressive marketing wasn't on its mind in the 1970s. But it soon changed

Political will, not tourism, key to nation brands now

While India has an enduring campaign in 'Incredible India', However, it could be argued that the phrasing does not sufficiently differentiate India from other nations

Webchutney to help Dentsu stay ahead of the digital curve

Acquired by Dentsu-Aegis Network last year, it leads its digital creative and web design biz, and will soon enter data analytics and media management

LG Electronics to launch quantum dot TVs

Lava launches new smartphone for Rs 8,888

Iris Fuel 60 aims to put an end to the recurring problem of frequent charging

It is time for Brand You

The way a person interacts with you is based on perception and, however much we may argue otherwise, perception is reality

Eros takes silver screen savvy digital

While movie production will remain its core business, the studio is sprucing up its digital business model with exclusive content

Growth in digital space opens opportunities and challenges: KPMG

Internet of Things industry in India expected to be a $15-bn market by 2020

Looking Forward: 2015 - Waiting for 4G

Theoretically, 4G promises download speeds of up to 100 Mbps, compared with the speed of 21 Mbps that 3G supports

India will be Carl's Jr's largest market outside the US: Ned Lyerly

Interview with President (international), CKE Restaurants Holdings

Discover turns a winning corner

Bajaj's Discover 150 props up the brand's fortunes by being the most competitively priced in its class

The Strategist Quiz (#387)

Banking 3.0: Adapt or die

Memoirs of a boss

I don't think first-mover advantage is overrated: Tanya Dubash

Interview with Executive Director & Chief Brand Officer, Godrej Group

Are speed and scale compatible?

In the first part of this two-part series, the authors explain how to keep the founder's mentality alive while scaling up

Book Extract: Getting design strategy right

Companies such as Google and Apple use a design process of storytelling and iteration that creates deep engagement with the consumer, says a new book

It is difficult to talk of value when you cannot measure the value you are delivering: Rohan Murty

Answers to last week's quiz (#386)