A new generation of technology entrepreneurs is trying to build the software product ecosystem.

Ready for the next leap?

Business Standard

Intel is the leader in the microprocessor (chip) market by a very large margin. But it is not complacent. As the leader, it is Intel&rsquo;s responsibility to grow the market, especially in emerging countries like India. Intel Corporation Global Vice-president (sales and marketing group) &amp; Director (marketing strategy and campaigns) Nancy Bhagat and Intel South Asia Director (marketing) Sandeep Aurora discuss their plan to connect with the Indian audience with Preeti Khicha.

Q&A: Nancy Bhagat & Sandeep Aurora

HCL Infosystems is putting in place an aggressive marketing strategy to cater to the growing aspirations of Generation Y.

This is why young India thinks differently

There is something about flashy gadgets that makes you want to overlook their flaws. For instance, an anorexic laptop is an asset to tote around but may not be the best hardware money can buy, or a dashing smartphone that&rsquo;s not exactly a powerhouse of features can still make your digital life look more swanky. As they say, looks can be deceptive.

When looks do kill

Violations of business and intellectual property rights are on the rise and pose a huge challenge to corporations and innovators. Keeping a &lsquo;trade secret&rsquo; secret and &lsquo;confidential information&rsquo; confidential is not only difficult but also costly. The following book extract from &ldquo;Business and Intellectual Property: Protect Your Ideas&rdquo; by Anurag K Agarwal discusses some of the key issues relating to trade secret protection.

Protecting trade secrets

Airtel has a new identity, complete with a new logo and, for the first time, a symbol. A new television campaign, shot in Prague with models fresh out of acting school, is on air; its international look and feel is unmistakable. The old Airtel logo has more or less been replaced at all shops and billboards in the country, television shows, cricket fields et al.

Reinventing brand Airtel

The launch of third-generation mobile telephony services might be a couple of months away, but operators like Vodafone have begun powering mobile broadband (for Mumbai circle) with 3G signals.

3G signals high speed and high cost

Pepsico versus Coca Cola is pass&eacute;. It&rsquo;s time for Pepsico versus Kellog&rsquo;s in the relatively niche battleground of ready-to-eat oatmeal.

Battle over wealth in health

Last week, the Sun TV Network appointed Global Media Management and World Media Connect to manage and grow its distribution and advertising business, respectively, in North America.

TV channels bet big on ad potential abroad

As I sat down to write my last column of this year, my mind swept across the 11 months that have passed by. In like a montage of flashbacks, various events, happenings, people, news, awards etc. swam through my head. It's the time of the year when you inadvertently look back and wonder about how it was.

Just another year

    Zameen Organic. It comprises farmers from Amaravati district in Maharashtra and Adilabad district in Andhra Pradesh.

Answers to last week&#39s quiz (#177)

After taking leadership in the personal computer space in India, Dell now wants a piece of the market for smart phones. The company recently unveiled two phones, the XCD35 and XCD28, priced at Rs 16,990 and Rs 10,990, respectively. Both run on Google&rsquo;s Android mobile operating system.

Dell: Smarter phones?

Chyawanprash makers have lined up fruity variants for a wider reach.

New flavours of the season

Companies like Crest and DQE focus on the global industry.

3D animation powers India into big league

A barrage of damning revelations have raised troubling questions about India&rsquo;s best-respected institution.

Out of line: An army under fire

A film festival that takes us into a world of lonely crusaders trying to make a difference in troubled times.

Distant voices

The world of Indian TV soaps is raising a duststorm. Not of controversy this time but the honest dust of frenetic activity.

New soaps, more lather

Twitter, Facebook, blogs, personal websites and much more.

Tweet tweet

At Dien Bien Phu in 1954 the French committed fatal tactical stupidity; 14 years later the Americans made the same battlefield mistakes.

Vietnam's serial tragedies

There&rsquo;s a curiously compelling power in the before-and-after photograph pair. It is an essay in images, where the beginning and end are before you, and the story lies in between. Usually one can easily fill in the story: a person has aged or had a makeover, a place has been revitalised or destroyed and rebuilt, a forest is now a shopping mall, a snowfield is now a desert...

Now and future

It&rsquo;s that time of the year and should you find yourself in London, or plan to go there, here are some tips on where to go and what to do.

Yuletide spirit in London

- Find Specials News, Features, Analysis and more at Business Standard. Full coverage of Goafest 2014

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