With a new initiative, You Matter, Reliance MediaWorks&rsquo; Big Cinemas wants to turn its theatres into more-than-just-movies destination. The 30 million customers who walk in annually to watch movies on its 268 screen across 78 cities had little reason to view them any differently from other multiplex chains in their cities. Now, Big Cinemas hopes that the two surveys it has recently conducted will arm it with the right insights to differentiate itself more clearly. Reliance MediaWorks&rsquo; chief executive Anil Arjun says, &ldquo;A movie&rsquo;s distributor creates the destiny of the movie overall, but as exhibitors we have to create the destiny a film will have in a given neighbourhood. Through the drive called You Matter, we will become consumer-led rather than distributor-led.

Bigger and better

Business Standard

Dabur is piggybacking on the equity of its digestive brand Hajmola to enter a new segment in confectionery &mdash; mints. Hajmola Mint Masti will enclose the Hajmola tablet as a filling in a mint shell. The product innovation, says Dabur, will help break the clutter in a segment where product differentiation is close to zero.

Minting a new segment

The casual wear market is growing rapidly in India.

KIT: The casual wear market in India

OPEN SOURCE LEADER 
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ISBN: 9780670083268.
FREEFALL
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CONNECT THE DOTS 
Author: Rashmi Bansal
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ISBN: 9788190453028.
SURVIVING THE STORM 
Author: Dhiraj Nayyar
Publisher: Penguin Books India
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ISBN: 9780670085255.
ICC CRICKET WORLD CUP - 2011 OFFICIAL GUIDE
Publisher: Living Media India 
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MANAGERS WHO MAKE A DIFFERENCE 
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GEEK NATION 
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ESSENCE OF GOOD MANAGEMENT Author: K R Kim 
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THE HABIT OF WINNING 
Author: Prakash Iyer 
Publisher: Penguin Books India 
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ISBN: 9780143068280.
THE MAN

The top 10 business bestsellers

    Name this brand which describes itself in this manner: &ldquo;After 5 burglaries, 1 office dog, 9 Christmas quizzes, 12 nights spent in the warehouse, 1 consignment of refugees arriving with a clothes delivery, 4 office moves, 2 venture capitalists, 6 awards, about 20 fantastically annoying customers, a couple of crooks, a great team spirit, bucket loads of sweat and even more laughs, we&rsquo;re still here.

The Strategist Quiz (#201)

    This brand gets its name from Turkish meaning black stone. Recently it launched a limited edition version of its products inspired by Lord Venkateshwara of Tirupathi. Name the brand and the series.

Answers to last week&#39;s quiz (#200)

Extends the technology to a range of devices like laptops and mobile phones.

LG bets big on 3D 

SabMiller, India&rsquo;s second-largest brewery company, has a difficult task on hand. It is up against the brand of Kingfisher from United Breweries and in the recent past lost market share due to regulatory issues in some states. It is at this juncture that SabMiller is actively working on beefing up its varied portfolio of beer brands to ramp up market share in India.

SabMiller sharpens focus on brands for market share

If advertising is all about the big idea and challenges, then extending that idea across the health and wellness platform in the right way is a different game. Nick Colucci, President &amp; CEO, Publicis Healthcare Communications, spoke to Varada Bhat on the company&rsquo;s plans on the opportunities that Healthcare Communication offers in India. Edited excerpts.

Q&A: Nick Colucci, CEO, Publicis Healthcare Communication

Indian consumers are stacking up their online shopping carts like never before with group-buying sites offering attractive deals.

Group-buying deals drive online traffic offline

In a swank living room in a South Delhi home, the furniture is moved to one side and a white cloth spread for the gathering of two dozen every Sunday morning. Sitting with feet folded below or in the Buddha&rsquo;s lotus posture, they chant in unison, Nam Myoho Renge Kyo &mdash; a prayer for peace.

Soka Gakkai, anyone?

It was the call of the wild that took me to the Ranthambore National Park on a busy weekday. The summer was not at its peak, thankfully. Ideally, a train to Sawai Madhopur from New Delhi should have been the easiest, given the two-and-a-half days I had at my disposal.

On the tiger's trail

Writing about how great restaurants take root, the legendary chef Daniel Boulud mentions how very local this process is &mdash; how one good caf&eacute; can inspire two great delis, or a shining Italian trattoria can open up a district to more imaginative regional restaurants.

It takes a Village

War, history, neighbours, Maoists, fantasy, murder, Marxism, money, jihad, science: don&rsquo;t miss this summer&rsquo;s books.

Hot on the shelf

Post-Videocon, KR Kim has authored a book, begun piano lessons and joined Onicra.

Seoul management

David Davidar is back in business. And this time, he&rsquo;s making Delhi his home. Gargi Gupta speaks to him about his publishing plans.

Can't write me off

Premonitory or what? In last week&rsquo;s column I had written about testosterone-driven, predatory, alpha-males swaggering around, high on power, who, operating from their own sense of entitlement, objectified women.

Mars in a hotel suite

Apart from the top few, most business schools are struggling to survive.

Out of business

The Corolla Altis gets a host of useful updates.

Subtle tweaks

Find it hard to picture your city slicker &mdash; that gunmetal grey Volkswagen Polo you drive &mdash; flying through the air, leaping over bumps and smashing its way through dense scrub? Well, Volkswagen does not. The German carmaker has announced that it will make a return to the World Rally Championship in 2013 and its steed of choice is going to be based on the Polo. Called the Volkswagen Polo R WRC, the car will be powered by a 1.6-litre TSI engine that makes nearly 300 bhp.

Polo vault

Between the new Maruti Suzuki Kizashi AT and the Honda Accord AT, which would you recommend for purchase? The car will largely be driven by my father for about 30 km in Delhi's city traffic, in addition to two long trips a year.

AT factor

- Find Specials News, Features, Analysis and more at Business Standard. Full coverage of Goafest 2014

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