Home / Technology / Tech News / Google Search's generative AI experience: What it is and how it works

Google Search's generative AI experience: What it is and how it works

The AI-enabled search is now available on Chrome desktop if you opt for it. It will be rolled out on the Google app for Android and iOS over the week

Premium

Google Search Generative Experience

Harsh Shivam New Delhi

4 min read Last Updated : Aug 31 2023 | 3:35 PM IST

Listen to This Article

Google on Thursday announced that it is opening its artificial intelligence (AI)-powered Search as an experimental feature in India. Called Search Generative Experience (SGE), this experimental feature adds a layer of generative AI-powered experiences on Google Search.

The SGE will be made available to users as an opt-in experiment in Google’s Search Lab, an initiative for general users to sign up and test Google’s new experimental features and products.

So what is it and how does it work? Let’s find out:

What is Google's Search Generative Experience?

It is a new experience in Google Search powered by Generative AI to enhance the users’ experience

What you get on BS Premium?

Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
Pick your 5 favourite companies, get a daily email with all news updates on them.
Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
Preferential invites to Business Standard events.
Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.

VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in