Google Search's generative AI experience: What it is and how it works

The AI-enabled search is now available on Chrome desktop if you opt for it. It will be rolled out on the Google app for Android and iOS over the week

Google on Thursday announced that it is opening its artificial intelligence (AI)-powered Search as an experimental feature in India. Called Search Generative Experience (SGE), this experimental feature adds a layer of generative AI-powered experiences on Google Search.

The SGE will be made available to users as an opt-in experiment in Google’s Search Lab, an initiative for general users to sign up and test Google’s new experimental features and products.

So what is it and how does it work? Let’s find out:

What is Google's Search Generative Experience?

It is a new experience in Google Search powered by Generative AI to enhance the users’ experience