How technology is helping D2C brands hitch ride on quick commerce

Digital commerce has evolved with payment gateways becoming faster, simpler and user-friendly

As quick commerce gains ground, emerging direct-to-consumer (D2C) brands are betting big on digital channels to drive growth.

According to Aman Gupta, co-founder of wearables brand BoAt, new-age brands in India have been expanding at a much faster pace than expected, driven by digital channels like quick-commerce.

“Investors doubted the potential of D2C brands when we started, but today there are multiple brands in the startup market that are growing on the shoulders of these digital channels,” Gupta said while addressing a session at Razorpay’s D2C and Retail Summit last week.

He pointed out several challenges that