)
premium
Adding to its portfolio, Apple has introduced the slimmest iPhone yet under the “Air” moniker, priced at ₹119,900, while quietly retiring the iPhone Plus model from the lineup.
3 min read Last Updated : Sep 10 2025 | 11:56 PM IST
Apple Inc has unveiled its latest iteration of the iPhone, introducing the entry-level iPhone 17 at a starting price of around ₹82,900, powered by 256GB of storage — a reduction of roughly ₹7,000 compared to the launch price of the iPhone 16, which debuted at ₹89,900. Yet, despite these devices bearing the “Made in India” label, local consumers continue to pay a steep premium compared to their counterparts in the US, where the same models are exported.
The Cupertino-based company has made efforts to absorb some costs, including depreciation and taxes, but the price gap remains stark.
This time, Apple