Streaming and gaming: AyeVee's offering bridges two fast-growing markets

An Indian firm has become the first to offer viewers the chance to play a game within a streaming show. Can it work?

This report has been updated

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Kavitha has been murdered. Her body lies in her office when the police led by Inspector Dev walk in. Over the next 45 minutes, his investigation is a show you watch. It is also a game you play. There are clues, suspects, handwriting samples as you build up a case. Before you know it you have seen and played ‘Who Killed Kavitha’ on Asiaville’s app AyeVee. ‘Let Me Out’ is another story where you are trapped with four friends and need to play to escape. Since their launch in 2023 these