Business Standard

Twitter to allow publishers to charge users per article basis starting May

Since taking over the social media firm in October, Musk has swiftly moved through a number of product and organizational changes

Photo: Shutterstock

Photo: Shutterstock

Reuters

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(Reuters) - Twitter Inc CEO Elon Musk said on Saturday that the social media platform will allow media publishers to charge users on a per article basis with one click, calling it a win for both the public and media organizations.
The feature, to be rolled out in May, will enable users who do not "sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article," billionaire owner Musk tweeted.
On Friday, Musk had said that Twitter will take a 10% cut on content subscriptions after the first year, noting that the company will not take a cut for the first 12 months. These subscriptions include long-form text and hours-long video.
Since taking over the social media firm in October, Musk has swiftly moved through a number of product and organizational changes. The company rolled out Twitter-verified blue tick as a paid service and shrunk the employee base by about 80%.
Musk has been bringing in changes to boost revenue at Twitter after the social media platform saw advertising income drop last year in the run-up to his on-again-off-again acquisition that closed.
 
(Reporting by Juby Babu in Bengaluru; Editing by Andrea Ricci)

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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First Published: Apr 29 2023 | 11:23 PM IST

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