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    August 02, 2015, Sunday

    Dawn of the hyper-locals

    A recent IMRB study drives home the growing influence of local brands and how they are threatening national brands in a big way, ...

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    July 30, 2015, Thursday

    Challenger brands storm the bastion

    Tata holds on to number one position, 20 new brands enter the list; Titan, Shoppers Stop, SpiceJet drop off

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    July 28, 2015, Tuesday

    Milking the value chain

    The dairy market is seeing a shift in consumer preferences as branded, value added products, bring in the bacon

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    July 26, 2015, Sunday

    Uber gets into its India gear

    The global taxi-hire service is learning to cope with the demands India puts on its brand

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    July 26, 2015, Sunday

    Behind a watch's elegant face

    What makes a watch a brand? Elegance,craftsmanship and movements

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    July 22, 2015, Wednesday

    Micromax ups its game

    Once pitched as a vendor of bargain brands, the company is positioning itself as a leader in style and ingenuity

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    July 20, 2015, Monday

    Quikr's new avatar

    The company rebrands itself, promises to be easy, speedy and flexible

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    July 19, 2015, Sunday

    Unstarched shirt

    A brand is more than comfort and price, or a T-shirt on your back

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    July 15, 2015, Wednesday

    InMobi takes on Facebook, Google with Miip

    New ad delivery platform targets $ 1 billion worth of revenue in two years

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    July 14, 2015, Tuesday

    Disney sings a Bollywood tune

    The iconic studio looks beyond animation as it builds its brand with Indian audiences, with movies made in India