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e-commerce

Going beyond likes and tweets

Traditionally-distributed brands find an effective digital RoI in e-commerce

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Brands back to feature phones

21 Jul 2014

Targeting users of feature phones, brands are choosing the very Indian habit of missed calls over Western tools, for their mobile ...

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Philips sees healthcare results recovery by year-end

21 Jul 2014

Philips' hopes for a recovery in its biggest unit have been buoyed by demand growth in emerging markets. CEO Frans Van Houten is ...

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Fourth wave of handset ads

20 Jul 2014

Smaller handset players are following in the footsteps of indigenous leaders and increasing their mainstream marketing spends

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Half-time, 2014 - Where is the consumer headed?

20 Jul 2014

Despite high-octane advertising, over 70 per cent automobile consumers will make up their mind based on their in-store experience ...

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Crompton takes battle to rivals with hive-off

17 Jul 2014

While the Avantha Group company has large exposure in fans and lighting, it will be keen to ramp up its branding for small home ...

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VW eyes Apple-like updates with speed team

17 Jul 2014

With a special task force, VW will change the industry's traditional approach to revamp models every seven years

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Amul takes to global sports events

16 Jul 2014

It increases its sponsorship of Indian contingents to global sports events

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Salon-ready pitch makes Tresemme a Rs 100-crore brand

15 Jul 2014

HUL's haircare brand has grown in a crowded market and helped its premiumisation agenda

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WC creates record level of Facebook buzz

15 Jul 2014

Facebook's data team has looked at the overall conversation for the 2014 FIFA World Cup, along with the top social matches and ...

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Emami steps on the gas

14 Jul 2014

Its latest acquisition shows how the mid-tier FMCG firm is eyeing the big league, populated by MNCs

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Premieres help Sony Pix cement place in top two

14 Jul 2014

Sony Pix heavily markets its premieres to stand out. The Hobbit... and The Amazing Spider-Man 2 are upcoming ones

'Made in Germany' brand may be ultimate World Cup winner

14 Jul 2014

As German captain Philipp Lahm raised the World Cup trophy in Rio de Janeiro's Maracana stadium for a historic fourth ...

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Crouching Jaguar ready to leap

13 Jul 2014

Understated earlier, JLR is spending on its brand recall to prepare for the Baby Jag that will target volumes

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Football to change the game?

13 Jul 2014

Research shows that the majority of the FIFA World Cup regulars don't follow the game regularly in other formats. To score in the ...

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World's favourite cuppa finally brews for India

09 Jul 2014

Darjeeling tea Jungpana, popular with gourmets, will start retailing here

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There is nothing that beats local knowledge: Deepinder Goyal

09 Jul 2014

Interview with Founder of Zomato

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Endemol looks to drive season-based shows

08 Jul 2014

After full-fledged TV-show production, it says finite shows are more profitable

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More than one-third of ad spends misses target

07 Jul 2014

India is on the higher end of ineffective ad-spends count, says Nielsen. The global average is between 15 and 30 per cent. Media ...

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