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Specials » Brand-W

Tang gets ready to dissolve in the crowd

23 May 2013

The powdered beverage brand tries out on-the-spot sampling in modern trade

Marquee brands set to jazz up fashion street

22 May 2013

Entry of H&M, Gap and Uniqlo will change the game for casual-wear chains in India

Patented drugs find it tough to get branded

21 May 2013

While heritage medicine brands continue to top best-selling lists, newer discoveries for complex ailments face the heat with high pricing

Royal Enfield kickstarts entry into new markets

20 May 2013

With a new plant and product line, the bike has buoyed Eicher Motor's fortunes too

Branding beyond the Taj

19 May 2013

How the Tata hotel chain is tackling the transition challenges of multiple brands

Sports wear brands work up the fitness track

16 May 2013

Puma, Reebok, Adidas and Nike are launching high-performance sports shoes

AirAsia: The low-cost card may not fly in India

15 May 2013

Unlike Malaysia where the airline did not have competition from other LCCs, its new market in India has quite a few thriving players, making it ...

HP has big plans to stir up entry-level printer market

14 May 2013

Canon takes the cue, to launch inkjet models for 'Small Office Home Office' users

Rasna takes on Tropicana

13 May 2013

With Ju-C, the beverage maker launches a price war in the fruit juice space

Etihad's premium play

12 May 2013

The airline's pricing strategy and capacity show it is targeting leisure travellers and corporate clients, rather than blue-collar workers ...

Bolero zooms into top five list

12 May 2013

Even as passenger car sales hit a decade-low mark in the last financial year, Maruti Suzuki managed to retain volumes with four of its best ...

ZooZoos simplify the Web

09 May 2013

Vodafone's cult mascots encourage Internet adoption by non-data subscribers

IPL: Enter the fan

08 May 2013

Franchisees are encouraging a loyal fan-base as the initial euphoria wanes

MAA Communications looking at partners

08 May 2013

The Bangalore-based advertising agency is now set for its next stage of growth by roping in a strategic partner

Cocoberry stirs up frozen yogurts

07 May 2013

The brand aims for the breakfast table to gain volume in a category that competes with ice creams and dahi

LG's premium dilemma

06 May 2013

The Korean electronics giant has struggled in the high-value durables segments but is looking to bounce back amidst strong competition

Grey finds a bright spot

05 May 2013

The recent Grand Prix award at the Creative Abbies for Killer Jeans and new business wins have turned the spotlight back on this WPP entity

Brand Airtel: Wake-up call?

02 May 2013

A third-party brand valuation is signalling an imminent threat but analysts say impact on the business is still some time away

How Verna trumped the City

01 May 2013

Hyundai has hit pay dirt in India's sedan market, but Honda will strike back

Panasonic unveils second chapter of India story

30 Apr 2013

The Japanese giant wants to focus on segments outside its core business

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