Twin speed bumps round the corner for Maruti

Honda Mobilio and Tata Zest could challenge one-third of Maruti's earnings

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Crime pays on TV

28 Jul 2014

It may be a murky real world but crime themes bring in steady viewership for GECs

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What the super-rich like to spend on

28 Jul 2014

Ultra High Networth Households (ultra HNH) have grown by 16%. The total net worth of ultra HNHs has also increased to Rs 104 lakh ...

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At Leo Burnett, the young don't waste their youth

27 Jul 2014

Playwright G B Shaw may have been right, but at this ad agency, a young top management is lining up crack teams and new-age ...

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Going beyond likes and tweets

24 Jul 2014

Traditionally-distributed brands find an effective digital RoI in e-commerce

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Localised ads market gets its shooting STAR

23 Jul 2014

Major broadcaster, STAR India, is eagerly presenting its service of localised channel feeds to advertisers and agencies. ...

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Malaysia Airlines: Miles to go for salvaging brand

22 Jul 2014

After two disasters in a span of five months, the airline has the uphill task of redeeming itself, reversing the slide in its ...

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Brands back to feature phones

21 Jul 2014

Targeting users of feature phones, brands are choosing the very Indian habit of missed calls over Western tools, for their mobile ...

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Philips sees healthcare results recovery by year-end

21 Jul 2014

Philips' hopes for a recovery in its biggest unit have been buoyed by demand growth in emerging markets. CEO Frans Van Houten is ...

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Fourth wave of handset ads

20 Jul 2014

Smaller handset players are following in the footsteps of indigenous leaders and increasing their mainstream marketing spends

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Half-time, 2014 - Where is the consumer headed?

20 Jul 2014

Despite high-octane advertising, over 70 per cent automobile consumers will make up their mind based on their in-store experience ...

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Crompton takes battle to rivals with hive-off

17 Jul 2014

While the Avantha Group company has large exposure in fans and lighting, it will be keen to ramp up its branding for small home ...

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VW eyes Apple-like updates with speed team

17 Jul 2014

With a special task force, VW will change the industry's traditional approach to revamp models every seven years

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Amul takes to global sports events

16 Jul 2014

It increases its sponsorship of Indian contingents to global sports events

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Salon-ready pitch makes Tresemme a Rs 100-crore brand

15 Jul 2014

HUL's haircare brand has grown in a crowded market and helped its premiumisation agenda

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WC creates record level of Facebook buzz

15 Jul 2014

Facebook's data team has looked at the overall conversation for the 2014 FIFA World Cup, along with the top social matches and ...

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Emami steps on the gas

14 Jul 2014

Its latest acquisition shows how the mid-tier FMCG firm is eyeing the big league, populated by MNCs

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Premieres help Sony Pix cement place in top two

14 Jul 2014

Sony Pix heavily markets its premieres to stand out. The Hobbit... and The Amazing Spider-Man 2 are upcoming ones

'Made in Germany' brand may be ultimate World Cup winner

14 Jul 2014

As German captain Philipp Lahm raised the World Cup trophy in Rio de Janeiro's Maracana stadium for a historic fourth ...

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