Nifty targeting gets Bharat Benz rolling

Daimler's medium-heavy trucks have earned it around 7 per cent share, it claims. But it will have to rev up as consumer ...

40 years ago...And now: Advertising helped insure LIC against competition

17 Dec 2014

For the state life insurer aggressive marketing wasn't on its mind in the 1970s. But it soon changed

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Webchutney to help Dentsu stay ahead of the digital curve

16 Dec 2014

Acquired by Dentsu-Aegis Network last year, it leads its digital creative and web design biz, and will soon enter data analytics ...

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Political will, not tourism, key to nation brands now

16 Dec 2014

While India has an enduring campaign in 'Incredible India', However, it could be argued that the phrasing does not sufficiently ...

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Eros takes silver screen savvy digital

15 Dec 2014

While movie production will remain its core business, the studio is sprucing up its digital business model with exclusive content

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It is time for Brand You

15 Dec 2014

The way a person interacts with you is based on perception and, however much we may argue otherwise, perception is reality

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Discover turns a winning corner

14 Dec 2014

Bajaj's Discover 150 props up the brand's fortunes by being the most competitively priced in its class

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India will be Carl's Jr's largest market outside the US: Ned Lyerly

14 Dec 2014

After studying India for about three years, California-based premium burger chain, Carl's Jr - a brand endorsed by celebrities ...

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40 years ago...And now: Putting the lighting effects back on Philips

11 Dec 2014

The brand, which began with lighting, did well with TVs till the eighties, but lost out to nimbler competition. The focus now is ...

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Chinese firepower for Vimal

10 Dec 2014

Caught in a lull for years, the brand would finally see serious action, with a Chinese partner whose core business is textiles, ...

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BMW's new CEO sets fresh auto course

10 Dec 2014

Harald Krueger, would be the youngest CEO of a major carmaker when he takes over in May 2015

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Branding missteps dog Uber

09 Dec 2014

Owing a taxi-hiring app, the firm has had difficulty marrying its confidence with responsible behaviour

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The biscuit battles

08 Dec 2014

Top players, ITC, Britannia and Parle Products, are taking three different routes to compete at the premium end. But soon all ...

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With 'less is more', PK piques interest

07 Dec 2014

Keeping TV largely at bay, the film's marketing has been a series of clever instalments

India's instant connect

07 Dec 2014

The last quarter of the e-commerce industry debunks the theory that behaviour change is a gradual process. Given the right ...

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Disney wants to capture the grown-up imagination

04 Dec 2014

Putting Mickey and Minnie Mouse motifs on sarees from Satya Paul, Disney is experimenting with its most successful consumer ...

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40 years ago...And now:: Luna is dead, long live Chal Meri Luna!

03 Dec 2014

The Luna moped may have disappeared from the market but the trend-setting ad campaign that was designed in the mid-1980s still ...

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Uphill drive for Manza

02 Dec 2014

In the first six months of the year, the mid-sized sedan's sales have dipped 26%

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Star Cuts to take on neighbourhood salons

01 Dec 2014

Groom India, owner of Naturals & Page 3, is now looking at the bottom of the pyramid segment

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