40 Years Ago...and now: How Bata put its foot down

The shoemaker has proved to be resilient, despite being bogged down by labour issues, dated product designs and rude ...


Nielsen's brainwave for advertisers

23 Nov 2014

Big brands are warming up to the idea of using Nielsen Neuro for sharp insights


Woodland gears up for diversified outdoors play

20 Nov 2014

To have franchisees and a new online plan, after finally launching adventure gear


40 Years Ago...and now: 'Made for each other'- A case of perfect insight

19 Nov 2014

Wills' campaign showed how simple but relevant positioning is ageless


Twilight years for sunshine car

18 Nov 2014

Hyundai's entry-level Santro still packs a punch but, flanked by spunkier siblings, seems worn out


Still on a dry pitch

17 Nov 2014

Marketers are waiting for cricket's next superstars and say while Rohit Sharma's stellar knock may have put him back in the ...


Fortified OTC play to keep J&J healthy

16 Nov 2014

Johnson & Johnson's acquisition of fruit-based electrolyte drink, ORSL, also gives it access to the nutrition drinks space


New brands perk up Emami's modern face

13 Nov 2014

Emami's new launches scripted a 50% increase in modern trade sales. A digital strategy for the first time and promotional schemes ...


40 Years Ago...and now: Royal Enfield rode straight into a need gap

12 Nov 2014

Cruising comfortably in the 70s, it sputtered to a stop, before its comeback


Late to the party, Burger King reins in prices

11 Nov 2014

The Whopper creater has most of its burgers priced at par with McDonald's


Low-cost onward journey key to flydubai

10 Nov 2014

But its sales pitch will remain muted till India opens up more seats on the route


Under fire, Mahindra to quicken refreshes

09 Nov 2014

After losing share, it will also have shorter product cycles in the utility vehicle segment


Ad regulator takes a big leap

06 Nov 2014

No more a paper tiger, the Advertising Standards Council of India will partner the Department of Consumer Affairs to enforce ...


40 years ago...and now: Nirma girl endears, but brand's seen better days

05 Nov 2014

The mascot has gone off air now, but not before helping the Gujarat-based detergent brand script the perfect win for an underdog ...


Godrej goes herbal to enter busy skincare niche

04 Nov 2014

The mid-tier consumer care company is attempting the second time to enter facewashes which have seen a series of launches


When ad-preneurs break free

03 Nov 2014

As Abhijit Avasthi ends his association of over a decade with Ogilvy, author takes a look at what provides the wind beneath the ...


Kalyan Jewellers to act local but go national

02 Nov 2014

After getting the largest private equity investment in the jewellery segment, the Kerala-based player will bank on catering to ...


40 years ago...and now: Calcutta shaped ad mentoring

30 Oct 2014

City of Joy brought good tidings for a large swathe of brands in the 1970-80s and groomed strong talent


Harley-Davidson's new trio for India

30 Oct 2014

British motorcycle brand, Triumph, is the only price competitor

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