Interview with Viacom18 Group CEO
The cigarette major's food business is powering its FMCG thrust, giving new character to an old conglomerate
The Chennai-based company is taking its best-selling brand national, taking on stalwarts in the hair care sector
Hotels are wooing a growing band of travel enthusiasts with a range of flexible and lucrative loyalty programmes
The entertainment channel bets big on comedy and hopes to bring on the laughs
Raymond looks to reclaim its place as the perfect brand for the perfect man. Can it keep up with the changing times?
From being a repository of resumes, Linkedin moves to become the one and only stop for all professional needs
The smart phone market is buzzing with smart deals. But will the consumer call back?
Many foreign car brands struggle for recognition beyond their flagship models
The Lions International Festival of Creativity began on Sunday. Business Standard brings together some of the biggest names in ...
The Swedish major's sales got a major boost after a joint venture agreement with Eicher
From ice creams to yogurt, it has been a speedy ride for the Hokey Pokey brand
Its unique geographical advantage and smart marketing is helping the brand find global appeal. And slowly, Indians too are ...
Globally, the fashion major is overhauling the way it manages its brand. What is its story in India?
The 350-year-old French glassmaker is stepping into the Tier-III and -IV cities
Nike's position says some interesting things about the rise of that part of fashion known by the infelicitous name of ...
After three flops in a row, the production house hit bulls-eye with Piku. How did it break the jinx?
Mumbai Metro is branding its way into the commuters' daily routine; a novel idea for a city always on the move