Goafest absentees make Melt a serious challenger

Many are present at the new fest that already has 1,400 delegates registered

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LED is the new red

18 May 2015

Eveready rebrands itself with an aggressive campaign and a new basket of products

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UltraTech sees life beyond cement

17 May 2015

The cement maker is trying to transform itself into a building solutions provider

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Showtime before the film

14 May 2015

The studios are using innovative marketing and promotion tools to draw audiences in for a spate of new releases

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SpiceJet: Back from the brink

13 May 2015

SpiceJet is grappling with a crisis of customer confidence. By acting swiftly and following in the footsteps of other big brands, ...

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Homing in on super consumers

12 May 2015

Companies are laying special emphasis on key influencers by identifying and targeting them carefully

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Honda Activa: Riding the wave

11 May 2015

Honda is set to increase its share of the fast growing scooter segment with its top selling brand

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Umbrella brand to weave a stronger yarn online

10 May 2015

Consolidating all fashion brands under Aditya Birla Fashion & Retail will also strengthen offline synergies

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A Swift car named desire

07 May 2015

Ten years ago, Maruti took the covers off a car that is among its top-selling brands today

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Tata Motors bets on GenX Nano for revival

06 May 2015

With new features and a new look, the brand looks to change its fortunes

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Ice cream players ready to beat the heat

05 May 2015

While Amul plans expansion, Havmor launches 'leaner' range and others are focusing on candylines

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Unilever says its socially responsible brands outperform rest

05 May 2015

Says these brands accounted for half the company's growth in 2014

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Volkswagen readies comeback plan

04 May 2015

The world's second largest automaker to bring four new models to India

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SKNL's woes drown Reid & Taylor

04 May 2015

The brand once had Bollywood megastar Amitabh Bachchan and James Bond star Pierce Brosnan as its ambassadors

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Ads that crossed the line

03 May 2015

The print ad featuring actress Aishwarya Rai Bachchan being waited upon by a child slave is not the only piece of work that ...

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Sales take a knock, but BMW rides high on profit

30 Apr 2015

The German luxury car major, which has slipped behind Audi and Mercedes in volumes, says it is not interested in chasing monthly ...

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Ads that crossed the line

30 Apr 2015

Bollywood star Aishwarya Rai's brush with controversy recently for an ad she shot for Kalyan Jewellers is not the only instance ...

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Will Jazz's brand new avatar work?

29 Apr 2015

Honda says it will, as the new generation wants premium hatchback cars

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Former Godrej Consumer Products MD launches new chocolate brand LuvIt

28 Apr 2015

Ex-Godrej Consumer head Mahendran launches confectionery brand, to move into beverages soon; but experts say his main challenge ...

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