Foreign flavour: Use with caution

As advertisers consider the charisma of international endorsers, they need to be aware of the nuances


The investments will be taken care of by the increase in profits: Sudhanshu Vats

01 Jul 2015

Interview with Viacom18 Group CEO


Food drives the ITC truck

30 Jun 2015

The cigarette major's food business is powering its FMCG thrust, giving new character to an old conglomerate


CavinKare plots a new route

29 Jun 2015

The Chennai-based company is taking its best-selling brand national, taking on stalwarts in the hair care sector


Never say goodbye

28 Jun 2015

Hotels are wooing a growing band of travel enthusiasts with a range of flexible and lucrative loyalty programmes


Big Magic joins the laughter club

25 Jun 2015

The entertainment channel bets big on comedy and hopes to bring on the laughs


Raymond: New clothes on an old emperor

24 Jun 2015

Raymond looks to reclaim its place as the perfect brand for the perfect man. Can it keep up with the changing times?


Linkedin: Building the digital highway

23 Jun 2015

From being a repository of resumes, Linkedin moves to become the one and only stop for all professional needs


Split wide open

22 Jun 2015

The smart phone market is buzzing with smart deals. But will the consumer call back?


The power of 'one'

21 Jun 2015

Many foreign car brands struggle for recognition beyond their flagship models


Off to Cannes

21 Jun 2015

The Lions International Festival of Creativity began on Sunday. Business Standard brings together some of the biggest names in ...


Volvo trucks shift to top gear

18 Jun 2015

The Swedish major's sales got a major boost after a joint venture agreement with Eicher


Epigamia: The new milk route

17 Jun 2015

From ice creams to yogurt, it has been a speedy ride for the Hokey Pokey brand


Flying, the Turkish way

16 Jun 2015

Its unique geographical advantage and smart marketing is helping the brand find global appeal. And slowly, Indians too are ...


GAP's new republic

15 Jun 2015

Globally, the fashion major is overhauling the way it manages its brand. What is its story in India?


Saint-Gobain's India march

14 Jun 2015

The 350-year-old French glassmaker is stepping into the Tier-III and -IV cities

Nike is the most valuable apparel brand in the world

14 Jun 2015

Nike's position says some interesting things about the rise of that part of fashion known by the infelicitous name of ...


MSM reaches for the stars

11 Jun 2015

After three flops in a row, the production house hit bulls-eye with Piku. How did it break the jinx?


Mumbai Metro: Branding on track

10 Jun 2015

Mumbai Metro is branding its way into the commuters' daily routine; a novel idea for a city always on the move

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