Challenger brands storm the bastion

Tata holds on to number one position, 20 new brands enter the list; Titan, Shoppers Stop, SpiceJet drop off

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Bajaj stretches the Pulsar effect

27 Jul 2015

The auto major extends the brand across price points while trying to steer clear of past mistakes

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Uber gets into its India gear

26 Jul 2015

The global taxi-hire service is learning to cope with the demands India puts on its brand

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What's in a name: A third of shareholder value

26 Jul 2015

Brands have been steadily asserting their independent role as wealth creators bringing significant valuations to their companies

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Behind a watch's elegant face

26 Jul 2015

What makes a watch a brand? Elegance,craftsmanship and movements

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Brands don't mix with bad boys

23 Jul 2015

Salman Khan is an exception but even he had to come up with the image of a bratty boy with a heart of gold, courtesy 'Being

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Micromax ups its game

22 Jul 2015

Once pitched as a vendor of bargain brands, the company is positioning itself as a leader in style and ingenuity

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Hyundai shakes up the market with Creta

21 Jul 2015

Priced between Rs 8.59-13.6 lakh the newly launched SUV targets rivals on price, style and utility

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Quikr's new avatar

20 Jul 2015

The company rebrands itself, promises to be easy, speedy and flexible

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Two suspensions & sleight of hand

19 Jul 2015

The recent judgement on the IPL has sent two teams packing and set tongues wagging about the future of some of its players and, ...

Unstarched shirt

19 Jul 2015

A brand is more than comfort and price, or a T-shirt on your back

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Star India hits pay dirt with kabaddi

16 Jul 2015

Big brands and big stars put their muscle behind the Pro Kabaddi League that goes on the floors tomorrow

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InMobi takes on Facebook, Google with Miip

15 Jul 2015

New ad delivery platform targets $ 1 billion worth of revenue in two years

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We are not here to drive only top line: Andy S Lew

15 Jul 2015

Interview with MD, Asia Pacific of Brooks Brothers

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Disney sings a Bollywood tune

14 Jul 2015

The iconic studio looks beyond animation as it builds its brand with Indian audiences, with movies made in India

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Future murky as Lodha verdict suspends CSK and RR for two years

14 Jul 2015

For the first time since the inaugural player auction in the Pepsi Indian Premier League, Indian skipper MS Dhoni could be up for ...

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India's top three malls

13 Jul 2015

Exceptional locations, a good mix of labels and active involvement of the owners helps malls establish themselves as brands to ...

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Playing to the gallery

12 Jul 2015

Live Viacom18 reaches out to new audiences and helps the network source new avenues for revenue generation

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Wag the digital tail

09 Jul 2015

Traditional brands are taking the digital route to engage with their customers; hoping to win friends and loyalists in the


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