Highway riders

Daimler is taking on its European peers by manufacturing premium trucks in India for the local and global market


Branded for value

24 May 2015

Marico wants a slice of the Rs 5,800-crore value-added hair oil market


Goafest absentees make Melt a serious challenger

21 May 2015

Many are present at the new fest that already has 1,400 delegates registered


Driving into the crowd

20 May 2015

Renault bets big on the Indian small car segment. Many others are doing the same


First among equals

19 May 2015

HUL has the maximum number of Rs 2,000-cr plus brands in the FMCG market Others are slowly catching up


LED is the new red

18 May 2015

Eveready rebrands itself with an aggressive campaign and a new basket of products


UltraTech sees life beyond cement

17 May 2015

The cement maker is trying to transform itself into a building solutions provider


Showtime before the film

14 May 2015

The studios are using innovative marketing and promotion tools to draw audiences in for a spate of new releases


SpiceJet: Back from the brink

13 May 2015

SpiceJet is grappling with a crisis of customer confidence. By acting swiftly and following in the footsteps of other big brands, ...


Homing in on super consumers

12 May 2015

Companies are laying special emphasis on key influencers by identifying and targeting them carefully


Honda Activa: Riding the wave

11 May 2015

Honda is set to increase its share of the fast growing scooter segment with its top selling brand


Umbrella brand to weave a stronger yarn online

10 May 2015

Consolidating all fashion brands under Aditya Birla Fashion & Retail will also strengthen offline synergies


A Swift car named desire

07 May 2015

Ten years ago, Maruti took the covers off a car that is among its top-selling brands today


Tata Motors bets on GenX Nano for revival

06 May 2015

With new features and a new look, the brand looks to change its fortunes


Ice cream players ready to beat the heat

05 May 2015

While Amul plans expansion, Havmor launches 'leaner' range and others are focusing on candylines


Unilever says its socially responsible brands outperform rest

05 May 2015

Says these brands accounted for half the company's growth in 2014


Volkswagen readies comeback plan

04 May 2015

The world's second largest automaker to bring four new models to India


SKNL's woes drown Reid & Taylor

04 May 2015

The brand once had Bollywood megastar Amitabh Bachchan and James Bond star Pierce Brosnan as its ambassadors


Ads that crossed the line

03 May 2015

The print ad featuring actress Aishwarya Rai Bachchan being waited upon by a child slave is not the only piece of work that ...

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