The auto major extends the brand across price points while trying to steer clear of past mistakes
The global taxi-hire service is learning to cope with the demands India puts on its brand
Brands have been steadily asserting their independent role as wealth creators bringing significant valuations to their companies
What makes a watch a brand? Elegance,craftsmanship and movements
Salman Khan is an exception but even he had to come up with the image of a bratty boy with a heart of gold, courtesy 'Being
Once pitched as a vendor of bargain brands, the company is positioning itself as a leader in style and ingenuity
Priced between Rs 8.59-13.6 lakh the newly launched SUV targets rivals on price, style and utility
The company rebrands itself, promises to be easy, speedy and flexible
The recent judgement on the IPL has sent two teams packing and set tongues wagging about the future of some of its players and, ...
A brand is more than comfort and price, or a T-shirt on your back
Big brands and big stars put their muscle behind the Pro Kabaddi League that goes on the floors tomorrow
New ad delivery platform targets $ 1 billion worth of revenue in two years
Interview with MD, Asia Pacific of Brooks Brothers
The iconic studio looks beyond animation as it builds its brand with Indian audiences, with movies made in India
For the first time since the inaugural player auction in the Pepsi Indian Premier League, Indian skipper MS Dhoni could be up for ...
Exceptional locations, a good mix of labels and active involvement of the owners helps malls establish themselves as brands to ...
Live Viacom18 reaches out to new audiences and helps the network source new avenues for revenue generation
Traditional brands are taking the digital route to engage with their customers; hoping to win friends and loyalists in the