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    June 26, 2016, Sunday

    A binding anthem

    Patriotism is the new play on television, viewership numbers indicate

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    June 22, 2016, Wednesday

    Amul packs a sweet punch

    The homegrown brand expands its presence in the mithai market, hopes to cash in on changing customer preferences

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    June 20, 2016, Monday

    Max finds a niche, marks its spot

    Smart pricing and efficient merchandising strategies are helping the Dubai-based fashion retailer expand its label in the Indian ...

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    June 19, 2016, Sunday

    Cannes We? We Can!

    India's advertising industry is still to perform to its full potential at the grand global jamboree

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    June 15, 2016, Wednesday

    Disney Pixar flies high on brand tie-ups

    The studio reaps the fruits of a brand rush for animation movies in India as it finds support from Hamley's, Myntra, First Cry ...

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    June 13, 2016, Monday

    Ashok Leyland changes gear on brand refresh

    The company's national campaign has helped it ride out of a commercial vehicle slowdown in the country over the last few years

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    June 12, 2016, Sunday

    Social media's too hard to resist

    Despite the growing instances of trolling, social networking will not be abandoned by people

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    June 08, 2016, Wednesday

    TV to ride the media & entertainment boom

    A slower than expected growth of digital will ensure that TV will see double-digit growth over the next four years, says a PwC ...

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    June 06, 2016, Monday

    Roadies and Splitsvilla rake in the moolah for MTV

    The two shows between them attract almost all youth advertisers in the country

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    June 05, 2016, Sunday

    Give us this day our daily bread

    As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders

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    June 01, 2016, Wednesday

    Brand Raina comes in the spotlight

    Breaking away from his brand agency Rhiti Sports, Suresh Raina wanted to go his own way. The captaincy of Gujarat Lions seems to ...

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    May 30, 2016, Monday

    Titan pins its hopes on digital

    With its Caratlane acquisition, the company looks to leverage the trust of its flagship brand Tanishq to break into the growing ...

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    May 29, 2016, Sunday

    Time to revalue valuation

    Why do we still depend on substitutes for assessing the value of intangible assets?

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    May 25, 2016, Wednesday

    Scoot spreads its wings

    With its budget carrier, Singapore Airlines is giving shape to its multi-brand strategy for India and bulking up its presence ...

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    May 23, 2016, Monday

    Judging a brand by its packaging

    Pepsi, Paperboat, Parle Agro and many others are focusing on design to beat the clutter in the market

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    May 22, 2016, Sunday

    Data Tracker: Watching the watchers

    Traditional definitions of what it means to watch TV are changing; and consumers are in control, not media owners according to a ...

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    May 18, 2016, Wednesday

    Builders turn to global icons to trump the slump

    Zinedine Zidane, Donald Trump, Steve Waugh have all lent their name to realty projects in the country. Do their endorsements

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    May 16, 2016, Monday

    A new home for BPL

    An old consumer electronics warhorse looks to leverage its past. Can it make a comeback?

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    May 15, 2016, Sunday

    Children as brand influencers

    Children are more than consumers today; they influence parents' purchases, according to Turner's New Generations 2016 study that ...

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    May 11, 2016, Wednesday

    Smooth landing for Agusta on Indian roads

    Italian bike maker launches most expensive bikes at Rs 17-50 lakh; drives into a crowded market, growing at close to 20 per cent ...

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