Tata Sky

Sachet-sized TV recharge

Tata Sky has taken a leaf out of telecom companies in its bid to get crucial numbers in small-town India. Competitors, ...

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Cross embeds wearable tech in leather products

20 Apr 2015

White House's official pen brand is tweaking its pricing to enter accessories market

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Barc: Stability could ease first set of hiccups

19 Apr 2015

In its launch run-up, the new ratings system, rivalling TAM, has seen the telecasters divided on the higher pricing and ...

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Gaming forms an integral part of our overall strategy: Sameer Ganapathy

19 Apr 2015

While Disney India's movie production has seen success, its interactive services arm has ramped up, slow and steady, over the ...

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Scarecrow makes it to world's top independent agency list

16 Apr 2015

Compiled by thenetworkone, a global body of independent agencies, and Campaign UK, a noted ad magazine, the list lends bragging ...

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Women score high in sports endorsements

15 Apr 2015

Sania Mirza's mix of on-field performance and off-field persona has put her in the league of male cricketers like Rohit Sharma ...

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Aquaguard switches from direct selling to retail

15 Apr 2015

Eureka Forbes has also launched a premium water purifier called Dr Aquaguard that will be pushed through direct sales only

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Surprise winners steal the show at Goafest

14 Apr 2015

Agencies like Linen Lintas, AutumnWinter, Early Man Films made it to the top 15 at the Creative Abbies. Even mid-sized agencies ...

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KKR's brand equity works hard

13 Apr 2015

Makes it line its coffers with revenue from sponsors old and new, including Gionee's Rs 54 crore

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Super consumers are not just social media junkies

13 Apr 2015

A featured insight by Nielsen, the research agency, says that while statistics put India as an exciting country for telecom ...

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Small proves big for Merc

12 Apr 2015

But the German giant has a tough task ahead to ensure that its lead over Audi isn't limited to the Jan-Mar quarter alone

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Marketers admit to their digital fears

09 Apr 2015

Brand gurus discuss way ahead for agency-client relationship, say integration in the face of growth in fragmentation is key

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Ad world's carnival starts on firmer ground

08 Apr 2015

Will have talent labs and pack some star power to hook the youth on

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World cup over, DTH brands acquire 4K shows

08 Apr 2015

4K content for DTH players will comprise sports telecast and their repeat and acquired content

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Vodafone rings in the need for speed for IPL

07 Apr 2015

Backs 'fastest network' claim with speedtest data; to form the theme for its IPL campaign, made up of short and frequent ...

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Regional brands help out Rajasthan Royals

06 Apr 2015

Still smarting from the raging sandstorm around IPL betting, the team also has some of its older sponsors to thank for sticking ...

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Pepsi MTV Indies helped by its branded content

05 Apr 2015

The channel's first year has seen it reach 25 million households and make a profit

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Super viewers are willing to pay for online content

05 Apr 2015

There could be a market for the broadcaster creating exclusive 'online content'

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Nature's Basket weaves a tight online plot

02 Apr 2015

After sorting its technology platform with Ekstop's acquisition, Godrej Group's modern retail chain eyes a 10 per cent growth in ...

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