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Parle G

40 years ago...And now: Parle G tackled crunch with price and reach

It faced capacity constraints and copycats by thinking around the problems


Star India scores a six with its campaign hits

23 Feb 2015

The network plans to continue to keep up with the outcome of India's matches


Insuring against a disconnect

22 Feb 2015

Fighting low penetration, life insurers try long-format ads and the same tender bond to advertise


40 years ago...And now: Chennai's ad scene went north for a while

19 Feb 2015

It is a pale shadow of its former self that even catered to national clients


ITC's newly acquired brands to have multiplier effect

18 Feb 2015

Small but well-known, J&J's erstwhile brands, Savlon and Shower to Shower would improve ITC's overall personal care prospects ...


Daredevils banks on Yuvi to score sponsorship points

17 Feb 2015

Brand and celebrity managers say that Singh's addition to Delhi Daredevils will improve its sponsorship deals by 15-20 per cent. ...


Looking for malls that think like brands

16 Feb 2015

As malls jostle with each other for the same audience, brands either have to jump ship or stay put. A mall with a clear target ...


For PVR and Cinepolis, the screen gets bigger

15 Feb 2015

Two of the big four in multiplexes have rolled out their branding, while the other two are yet to reveal their plans


40 years ago...And now: Gattu's antics coloured Asian Paints' future

12 Feb 2015

Got the consumer, the home owner, interested in a commoditised product


HUL dusts off its dessert brands

11 Feb 2015

The largest FMCG player revitalises two of its heritage brands in search of spaces to occupy in the food space


Maruti's sedan hopes in top gear

10 Feb 2015

With limited success in high-end sedans, Maruti Suzuki might just have better luck with its latest car, the Ciaz


Yum mounts store attack

09 Feb 2015

Pizza Hut and KFC's parent counters declining same store sales by adding stores


Advertisers keep the scoreboard ticking

08 Feb 2015

India's performance in the tri-series may have been unimpressive, but that hasn't dented India Inc's enthusiasm about the World ...


40 years ago...And now: Ulka's well-planned trajectory

05 Feb 2015

Now part of IPG, it advocated account planning and has some accounts for the last 20-30 years


Football clubs have a new goal

04 Feb 2015

International clubs are eager to cash in on the game's popularity in India with branded merchandise


Van Heusen's bespoke pitch

03 Feb 2015

Aditya Birla Nuvo gets two more brands ready to tailor their range according to the customer's wish


Cinema advertising on the fast track: Group M

02 Feb 2015

The largest media agency network forecasts 20% growth for cinema ads in 2015, second only to digital at 37%


Can racing knack help Mahindra at home?

01 Feb 2015

The Mumbai-based SUV leader is a major supplier of bikes to Moto3 international teams. Struggling in the Indian two-wheeler ...


40 years ago...And now: Diversified Voltas' core saved it

29 Jan 2015

From being a juggernaut in the Licence Raj, turning to ACs helped it survive

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