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    February 14, 2016, Sunday

    Fox Star wants to shed its outsider tag

    Eight years after it stepped into the Indian film business, the Hollywood studio is putting its lessons to the test

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    February 11, 2016, Thursday

    AudaCity keeps its ear to the ground

    The new Radio City agency for creative solutions could pave the way for brand extensions and innovative business models in the FM ...

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    February 09, 2016, Tuesday

    Sarovar travels light to build a brand

    The homegrown hospitality chain expands into new destinations and forges new alliances, targets pilgrim tourists and the ...

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    February 07, 2016, Sunday

    Chinks show up in Colgate's armour

    Both competitive intensity and environmental factors are contributing to the leading oral care brand's pain points

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    February 04, 2016, Thursday

    Nirma plays a new tune

    With a new ad that takes on old rival HUL, is the brand repositioning itself in the premium category?

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    February 02, 2016, Tuesday

    Paytm reaches for the cashless crown

    In its quest for mass market status, the company is trying to find new users in new territories. Can it make the leap?

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    January 31, 2016, Sunday

    Non-stars lift Titan's tech portfolio

    The fashion and lifestyle brand is eschewing the familiar world of big budget celebrity endorsers for its new smart-tech products

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    January 28, 2016, Thursday

    TVS takes the road test

    With two new launches, the company seeks speed and power in its race against Honda and Hero

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    January 25, 2016, Monday

    Why do the young watch what they watch

    Metro audiences want more variety in content and are less loyal; non-metro viewers just want to get connected to the world: MTV ...

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    January 24, 2016, Sunday

    AXN changes its look

    The oldest English entertainment channel gets a new logo, aligns more closely with its global brand

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    January 20, 2016, Wednesday

    Tata International puts its best foot forward

    Trains its lens on the domestic market through its subsidiary Bachi Shoes, hopes customers will buy into its styles and the Tata ...

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    January 18, 2016, Monday

    Managing the tress shop

    HUL aims to leverage the Kerala-based brand, Indulekha's strong sway among local consumers and benefit from its herbal

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    January 17, 2016, Sunday

    Data Tracker: What India watches

    The propensity to consume videos is at an all-time high and going by the latest research on viewing behaviour by Vuclip, a global ...

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    January 13, 2016, Wednesday

    End of the road for Chevrolet Tavera?

    Spooked by the new emission norms set by the government, the popular automobile brand faces an uncertain future

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    January 11, 2016, Monday

    Branded realty beats the slowdown

    Godrej Properties, Oberoi Realty and Lodha Developers have managed to sell their inventory despite a slump in the market; what ...

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    January 10, 2016, Sunday

    Catch a falling star

    Who would have thought that Aamir Khan, once the heartthrob of millions, would become the target of so much ridicule and public ...

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    January 06, 2016, Wednesday

    HRX takes the fitness test

    Banking heavily on the burgeoning market for fitness wear, Hrithik Roshan is taking his clothing brand from digital to physical ...

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    January 04, 2016, Monday

    The art of winning customers

    Faasos wants to be the Amazon of food, willing to go to zero walk-in customers as it seeks a pan-Indian status

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    January 03, 2016, Sunday

    Future group: Top advertiser among retailers

    For an industry that accounts for more than 10 per cent of the country's gross domestic product (GDP) and around 8 per cent of ...

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    December 30, 2015, Wednesday

    A maturing social media

    What stood out was the new found love for the hashtag

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    February 14, 2016, Sunday

    Can brands be taught to disrupt?

    The start-up economy is challenging how we do business and how brands grow and develop

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    February 10, 2016, Wednesday

    McDonald's gets health conscious

    Changing tastes trigger a change of menu at the global burger chain. Is this a sign of the times to come for fast food brands ...

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    February 08, 2016, Monday

    The Patanjali effect

    Patanjali Ayurved has prised open the herbal and ayurvedic market for personal care products and foods, setting the stage for a ...

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    February 07, 2016, Sunday

    Loyal, but not exclusive

    Relationship status: Complicated, says a recent survey by Hansa Cequity, between customers and the purveyors of loyalty ...

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    February 03, 2016, Wednesday

    Yuvraj Singh: Play, pause and replay

    Yuvraj Singh's comeback is being tracked closely by brand meisters, but his endorsement heydays may well be behind him

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    February 01, 2016, Monday

    Ikea's continental shift

    The Swedish furniture giant is gently easing in, setting out an investment of Rs 500 crore per store as it looks to capture a new ...

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    January 31, 2016, Sunday

    FMCG: The impact of slowdown

    The Indian FMCG sector, caught between slowing volumes growth and declining value growth, finds itself in a bind

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    January 27, 2016, Wednesday

    Mahindra shrinks the SUV

    Pitched as an alternative to the hatchback, the KUV100 is targeted at young buyers looking for affordability, style and size

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    January 24, 2016, Sunday

    Local flavours make a global Amazon

    The e-commerce giant is using lessons learnt in India to shape its brand experience the world over

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    January 21, 2016, Thursday

    Colors steps up its game

    'Infinity' has a new alliance and some new shows as it looks to entice the young urban viewer

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    January 19, 2016, Tuesday

    Bagrry's rides the breakfast wave

    The New Delhi-based company remains among the few homegrown brands in a space dominated by multinationals

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    January 17, 2016, Sunday

    Bajaj flexes Pulsar's muscles

    The auto major's bestselling brand has the largest range of models under its name; the company hopes to stretch it even further

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    January 14, 2016, Thursday

    Nano sticks to the slow lane

    Two brand makeovers later, the small car is still struggling. Even though volumes are rising, numbers are still way below the ...

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    January 12, 2016, Tuesday

    Pfizer goes small for a big brand

    Competition and a growing taste for herbal remedies is changing the way the pharma major is positioning one of its bestselling ...

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    January 10, 2016, Sunday

    Riding into the diesel storm

    A new pecking order could come into force in 2016, as luxe car brands Mercedes, Audi and BMW rework their strategies to combat a ...

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    January 07, 2016, Thursday

    HMT slips into oblivion

    One of the oldest brands in the country goes over to the other side; knocked out by competition, complacency and failure to

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    January 05, 2016, Tuesday

    Battle lines redrawn

    Dabur, Manpasand rethink strategy, as the urban-rural divide blurs for packaged beverages

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    January 03, 2016, Sunday

    The secret of the unicorn

    The year gone by will go down as the year of the start-up, but the rush for valuations that we saw in 2015 could end up devaluing ...

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    December 31, 2015, Thursday

    Start-ups set to bloom in advertising industry

    The ad industry was waiting for the big deluge of new companies, new brands and new campaigns

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    December 29, 2015, Tuesday

    Insurers go digital

    Social media is catching up fast as a brand promotion and product awareness vehicle

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