Woodland

Woodland gears up for diversified outdoors play

To have franchisees and a new online plan, after finally launching adventure gear

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Still on a dry pitch

17 Nov 2014

Marketers are waiting for cricket's next superstars and say while Rohit Sharma's stellar knock may have put him back in the ...

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Fortified OTC play to keep J&J healthy

16 Nov 2014

Johnson & Johnson's acquisition of fruit-based electrolyte drink, ORSL, also gives it access to the nutrition drinks space

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New brands perk up Emami's modern face

13 Nov 2014

Emami's new launches scripted a 50% increase in modern trade sales. A digital strategy for the first time and promotional schemes ...

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40 Years Ago...and now: Royal Enfield rode straight into a need gap

12 Nov 2014

Cruising comfortably in the 70s, it sputtered to a stop, before its comeback

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Late to the party, Burger King reins in prices

11 Nov 2014

The Whopper creater has most of its burgers priced at par with McDonald's

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Low-cost onward journey key to flydubai

10 Nov 2014

But its sales pitch will remain muted till India opens up more seats on the route

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Under fire, Mahindra to quicken refreshes

09 Nov 2014

After losing share, it will also have shorter product cycles in the utility vehicle segment

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Ad regulator takes a big leap

06 Nov 2014

No more a paper tiger, the Advertising Standards Council of India will partner the Department of Consumer Affairs to enforce ...

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40 years ago...and now: Nirma girl endears, but brand's seen better days

05 Nov 2014

The mascot has gone off air now, but not before helping the Gujarat-based detergent brand script the perfect win for an underdog ...

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Godrej goes herbal to enter busy skincare niche

04 Nov 2014

The mid-tier consumer care company is attempting the second time to enter facewashes which have seen a series of launches

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When ad-preneurs break free

03 Nov 2014

As Abhijit Avasthi ends his association of over a decade with Ogilvy, author takes a look at what provides the wind beneath the ...

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Kalyan Jewellers to act local but go national

02 Nov 2014

After getting the largest private equity investment in the jewellery segment, the Kerala-based player will bank on catering to ...

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40 years ago...and now: Calcutta shaped ad mentoring

30 Oct 2014

City of Joy brought good tidings for a large swathe of brands in the 1970-80s and groomed strong talent

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Harley-Davidson's new trio for India

30 Oct 2014

British motorcycle brand, Triumph, is the only price competitor

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Duracell's power to last a bit longer

29 Oct 2014

Though P&G is to divest the battery brand, it remains a leader in premium batteries

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TVS vrooms to second spot on its scooters

28 Oct 2014

The Chennai-based two-wheeler maker races ahead of Hero Motocorp in domestic scooter sales, the latter suffering from capacity ...

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Biyani's Brand Factory unfazed by online sales

27 Oct 2014

Discount chain to expand to the east and west, continue with third-party brands

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Cavin's stores to whet its dairy appetite

26 Oct 2014

CavinKare plans a slew of outlets to directly retail food and beverage products

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