Castrol mobile app

Utility rules brands' mobile app worlds

Apps developed by media agencies would play a key role as mobile advertising spends increase from the current Rs 475 ...

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Now over the hill, a Future for Nilgiris

24 Nov 2014

A feud-ridden tie with private equity firm, Actis, still holds clues for new owner Future Group

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Nielsen's brainwave for advertisers

23 Nov 2014

Big brands are warming up to the idea of using Nielsen Neuro for sharp insights

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Woodland gears up for diversified outdoors play

20 Nov 2014

To have franchisees and a new online plan, after finally launching adventure gear

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40 Years Ago...and now: 'Made for each other'- A case of perfect insight

19 Nov 2014

Wills' campaign showed how simple but relevant positioning is ageless

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Twilight years for sunshine car

18 Nov 2014

Hyundai's entry-level Santro still packs a punch but, flanked by spunkier siblings, seems worn out

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Still on a dry pitch

17 Nov 2014

Marketers are waiting for cricket's next superstars and say while Rohit Sharma's stellar knock may have put him back in the ...

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Fortified OTC play to keep J&J healthy

16 Nov 2014

Johnson & Johnson's acquisition of fruit-based electrolyte drink, ORSL, also gives it access to the nutrition drinks space

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New brands perk up Emami's modern face

13 Nov 2014

Emami's new launches scripted a 50% increase in modern trade sales. A digital strategy for the first time and promotional schemes ...

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40 Years Ago...and now: Royal Enfield rode straight into a need gap

12 Nov 2014

Cruising comfortably in the 70s, it sputtered to a stop, before its comeback

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Late to the party, Burger King reins in prices

11 Nov 2014

The Whopper creater has most of its burgers priced at par with McDonald's

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Low-cost onward journey key to flydubai

10 Nov 2014

But its sales pitch will remain muted till India opens up more seats on the route

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Under fire, Mahindra to quicken refreshes

09 Nov 2014

After losing share, it will also have shorter product cycles in the utility vehicle segment

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Ad regulator takes a big leap

06 Nov 2014

No more a paper tiger, the Advertising Standards Council of India will partner the Department of Consumer Affairs to enforce ...

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40 years ago...and now: Nirma girl endears, but brand's seen better days

05 Nov 2014

The mascot has gone off air now, but not before helping the Gujarat-based detergent brand script the perfect win for an underdog ...

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Godrej goes herbal to enter busy skincare niche

04 Nov 2014

The mid-tier consumer care company is attempting the second time to enter facewashes which have seen a series of launches

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When ad-preneurs break free

03 Nov 2014

As Abhijit Avasthi ends his association of over a decade with Ogilvy, author takes a look at what provides the wind beneath the ...

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Kalyan Jewellers to act local but go national

02 Nov 2014

After getting the largest private equity investment in the jewellery segment, the Kerala-based player will bank on catering to ...

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40 years ago...and now: Calcutta shaped ad mentoring

30 Oct 2014

City of Joy brought good tidings for a large swathe of brands in the 1970-80s and groomed strong talent

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