Dairy challenge from French quarters

Danone is intent on localising its products to prepare for entry of other foreign players

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The gender ratio in sportswear has been skewed: Somdeb Basu

21 Apr 2014

Interview with Brand Director, Reebok

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Toyota's Fortuner is not one to waver

20 Apr 2014

The Japanese major has maintained the lead of its premium SUV despite competition, and has grown its share despite a slump in ...

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Price pyrotechnics: Be good in difficult times

20 Apr 2014

This, in turn, has led the FMCG companies to increase the prices of some of their essential products like soaps and detergents

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Will Pond's for men find enough takers?

17 Apr 2014

HUL's reported plans to extend the brand to men's grooming could face hurdles in attracting men in the masstige segment with its ...

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Decoding the millennials

17 Apr 2014

The millennials are defining their success by how happy they are

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Khoday's once again raises the Black flag

16 Apr 2014

After winning the battle against UB's Kalyani Black Label, it is now against Diageo's Johnnie Walker

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Deals, internet and sales staff can sway the consumer

16 Apr 2014

Nielsen has recently looked at seven facets of the Indian consumer

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Fabric brands stitch up the ingredient story

15 Apr 2014

Raymond hangs its latest communication on a new hook - wool for summers -while Birla Cellulose of Aditya Birla Group has focused ...

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Toyota tweaks Camry's design to counter Hyundai

15 Apr 2014

In terms of traditional leader and traditional challenger actions, their positions have been switched

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Nilgiri's to boost Future grocery plans

14 Apr 2014

The expected acquisition to widen southern presence, even after likely rebranding

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Packaging more important for brands in India

14 Apr 2014

Packaging is more important to consumer satisfaction in developing countries than developed ones

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ETV gets a comeback script

13 Apr 2014

Viacom18 is subjecting the regional entertainment brand to a string of revamps to scale the charts that feature Zee and Star as ...

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Battle for the bigger screen

13 Apr 2014

Cinemark, the nation's No. 3 theatre chain, has been promoting the growth of its network of extra-large movie screens, and Imax

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Flipkart's flip could flop

13 Apr 2014

Game-changers like Google, Apple, Infosys and Amazon have one common thread, a peculiar trait they reflect - they are ...

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Original content fires HBO's India plans

10 Apr 2014

Game of Thrones, its tentpole show, would help its premium HD play on Tata Sky

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Myntra, Jabong, Koovs in pursuit of designer wear

10 Apr 2014

Small and medium retailers of ethnic and local brands, too, are going online

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VIP moves to bag the youth's choice

09 Apr 2014

But Samsonite, stronger in mid-segment, might now look at volumes

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Brand Sony will continue to focus on premium end: Kenichiro Hibi

09 Apr 2014

Interview with Managing Director, Sony India

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