You are here » Home » Specials » Brand-W

  • Image2

    September 28, 2016, Wednesday

    Nature's Basket nurtures its own

    The Godrej group's food chain builds its own set of labels, looks to leverage its retail reach and the growing demand for exotic ...

  • Image2

    September 26, 2016, Monday

    Ikea rides the India local

    The Swedish furniture retailer puts its ear to the ground to build a label for Indian homes

  • Image2

    September 25, 2016, Sunday

    Data Tracker: Urban-rural divide

    The split between urban and rural India is not a rigid divide today, but rather a continuum. Urban and rural residents hold many ...

  • Image2

    September 21, 2016, Wednesday

    HDFC, Airtel, SBI most valued brands

    Local brand valuations grew faster than global brands; overall top 50 brand value dipped 2% in 2016: BrandZ Top 50 report

  • Image2

    September 19, 2016, Monday

    Rebooting Reebok

    The footwear brand is working hard to regain lost glory in the Indian market and build itself up as a premier fitness label

  • Image2

    September 18, 2016, Sunday

    ShopClues goes all out on digital

    The digital campaign will look to target the company's 40-50 million online customers with specific offers

  • Image2

    September 14, 2016, Wednesday

    Power of missing brands

    What keeps state-run oil companies, one of the largest employers of sports champions, from making them the face of their brands?

  • Image2

    September 12, 2016, Monday

    Oxigen draws up a match plan

    The company is going digital first with its campaign for the upcoming New Zealand-India test series

  • Image2

    September 11, 2016, Sunday

    Learning to manage performance assets

    How companies can unlock real and lasting value for shareholders

  • Image2

    September 07, 2016, Wednesday

    Viacom 18 hops screens, hopes audiences follow

    Can the studio steer its popular television show on to a box office win, given that such transitions have floundered in the past?

  • Image2

    September 05, 2016, Monday

    Pantaloons tips the scales for Aditya Birla Fashion

    Affordability seems to be the name of the game in the group's expanding empire of fashion

  • Image2

    September 04, 2016, Sunday

    Data Tracker: Around the world in a plate

    Even as the business of food booms across the world, growing concern over diets, wellness and healthy lifestyles is redefining ...

  • Image2

    August 31, 2016, Wednesday

    The age of offensive ads

    In a bid to grab attention and get the chatter going on social media, advertisements are getting edgier, but they are also ...

  • Image2

    August 29, 2016, Monday

    Brands swing to the national tune

    A more aggressive brand of nationalism is playing out in a bunch of new advertisements. Do brands gain from the strong desi

  • Image2

    August 28, 2016, Sunday

    Data Tracker: Getting to know the millennial shopper

    Companies have spent considerable time and money in getting to know the millennial consumer, but a clear picture of what drives ...

  • Image2

    August 24, 2016, Wednesday

    Vistara bets on a star

    The airline gets aggressive with its branding initiatives as it looks to build an international profile and establish its premium ...

  • Image2

    August 22, 2016, Monday

    Tata Sky logs into the video revolution

    Ten years after its launch, the company is putting the edge on its product, in a bid to keep customers engaged and loyal

  • Image2

    August 21, 2016, Sunday

    Customer confidence drops for India, rises for the US, China

    Consumer confidence: concerns and spending intentions around the world (Q2, 2016)

  • Image2

    August 17, 2016, Wednesday

    Titan talks up its French connection

    By raising the pitch for its perfume label, Skinn, the company looks to expand its portfolio and reach within the urban ...

  • Image2

    August 15, 2016, Monday

    ITC's house of brands

    With close to 25 mother brands in six categories, Y C Deveshwar leaves behind a company that is moving closer to being more than ...

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to at a great price. No additional sign-up required.

Premium Services

In Partnership with


Dear Guest,


Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard