Horlicks

40 Years Ago...and now: From family nourisher to individual supplement

Horlicks has had its most eventful run in the last 40 years, changing its positioning with changing times

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Personal care keen to shore up earned media

29 Sep 2014

In the personal care segment, most of the social media buzz is on brand-owned channels. In other words, the buzz requires push ...

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A Passport to sold-out times?

28 Sep 2014

BlackBerry pitches its latest smartphone as a tool for power professionals, with an odd design

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40 Years Ago...and now: From 'wheels of India' to 'world's best taxi'

25 Sep 2014

The Ambassador was a durable enough brand to outlive the licence raj

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Viacom's licence to merchandise growth

24 Sep 2014

The network, competing with Disney's formidable presence, is adding external brands to expand its market

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Nielsen plans one-stop shop for brand owners

23 Sep 2014

With Indicus, starts its expansion into analytics to supplement its primary research

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How Snapdeal seeks to break the clutter

22 Sep 2014

Offers in unusual but high-ticket categories are supplying the portal with ways to differentiate from rivals like Flipkart

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Huracan debuts at Rs 3.43 cr

22 Sep 2014

The Huracan, which was launched by Lamborghini on Monday, already has 10 confirmed orders from India

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Salman savvy helps his brand's chequered past

21 Sep 2014

By ensuring year-round visibility, in cinemas, on the small screen and the internet, and regulating his fee, Khan has maintained ...

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Android One: The One for the multitude

21 Sep 2014

About 800 million Indians who don't have smartphones are in the cross hairs of Google's Android One project. The authors take a ...

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For a perch in brands' minds

18 Sep 2014

Twitter, the US-based networking platform, ramps up its pitch to Indian advertisers but will they buy?

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40 Years Ago...and now: Brand new, always

17 Sep 2014

The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product ...

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Skincare makes a splash with satchets

16 Sep 2014

While Zydus launched facewash in a satchet for the first time, Fair & Lovely relaunched its pack to revive sales

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Google's roadblock for Android One on Zee

16 Sep 2014

The Internet mogul, which unveiled its operating system version for lower-end phones on Monday

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Time for Satyamev's results

15 Sep 2014

Star Plus' social issues show looks at ways to become a people's brand for the next set of viewers

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Why time ran out for HMT

14 Sep 2014

Even though HMT has survived for over 50 years, it failed to find a new peg to sell itself even as later entrants captured market ...

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Zero to reduce Coke's calorie count

14 Sep 2014

Till Coca-cola introduces its products with stevia to reduce the sugar content, Coke Zero will help reduce the calories burden

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Vodafone's branded plan brings post-paid focus

11 Sep 2014

With Airtel and RCom already having launched their special offers for post-paid customers, and RJio around the corner, Vodafone ...

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Star Sports keen to crack non-cricket riddle

10 Sep 2014

Kabaddi league's surprise launch-run and football league's audience expectations lift the broadcaster's hopes of growing sports ...

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