Overseas action hots up for Bollywood

The Hindi film industry is stepping up the scale of its overseas releases but not before customising the content

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Godrej steps into hair care with B:Blunt

26 Aug 2014

The launch marks a shift for Godrej Consumer from hair colour into hair care

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Cadbury Glow to make India debut

26 Aug 2014

This is the third chocolate gifting brand in Mondelez's India portfolio after Cadbury Celebrations and Toblerone

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Battle for Mansion House

25 Aug 2014

ABD buys 50% ownership rights of the premium brandy, but the stage is set for a three-way legal fight

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For Ed Hardy, it could be second time lucky

25 Aug 2014

After signing the licensing deal with Ed Hardy, Arvind has rationalised prices and wants to move beyond just T-shirts

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Glucose-D & Honey recharge Dabur

24 Aug 2014

Two brands, which helped Dabur clock 22% growth in its health supplements business last quarter, have gained from an extended ...

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Design as a game-changer

24 Aug 2014

To make the task of water collection less arduous, Wello designed the WaterWheel, a rolling 50-litre container that also doubles ...

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Makeover for Horlicks, again

21 Aug 2014

This is the third time in four years that the country's largest milk food drink is being relaunched

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Why Jet failed to 'Konnect'

20 Aug 2014

The no-frills brand scored poorly on perception, performance, popularity and profit

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TVS adds Zest to Scooty

20 Aug 2014

Venu Srinivasan said that the new model was all about the aspirations of the young woman

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Seven of the top 10 brands come from services sector

19 Aug 2014

HDFC Bank, Airtel, State Bank of India top BrandZ's 50 most valuable brand study

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Crunching the numbers

19 Aug 2014

This is the concluding part of a three-part series on how Facebook is helping advertisers reach the right audience

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Discovery shifts focus to GEC

18 Aug 2014

The broadcaster will launch the country's first Hindi crime and suspense channel

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Making a thumbstopper

18 Aug 2014

This is the second of a three-part series on how Facebook is helping advertisers reach the right audience

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Cavin's to take on big boys

17 Aug 2014

CavinKare presses the accelerator to make its dairy brand the second largest national player

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How to turn users into customers

17 Aug 2014

Ever since it began selling ads 10 years ago, Facebook has been fighting doubts about its value to marketers. This is the first ...

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PVR, Inox in battle for screen presence

14 Aug 2014

Leadership in the multiplex business has become a two-horse race and the drama is just unfolding

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Big Ganga to start flowing tomorrow

14 Aug 2014

In its bid to grab eyeballs in the regional space, Big Magic rebrands channel, sets up production unit in Patna

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Trump's second bid to tower over Mumbai

12 Aug 2014

This time around, Trump to co-invest in branded residences with Lodha

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