SureWaves: Getting local

The Bengaluru-based firm ties up with Hansa Research for a real-time audit of ad spends on its 450 local cable channels

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The rule of five

25 Jan 2015

Even with TV advertising dominating the media spends of the country's biggest brands, creative campaigns are still not as ...

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40 Years Ago...And now: Padmini helped Premier drive around hurdles

22 Jan 2015

Despite government controls, Walchand Hirachand Group cracked the market

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With new channel, ZEE's trio ready for rivals

22 Jan 2015

The ZEE group launches a third Hindi GEC, when two just won't do anymore

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Bolt's 'Big Bang' theory

20 Jan 2015

Tata Motors' latest hatchback is being unleashed on a scale equalling market leader Maruti Suzuki's launches, and is focused on ...

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L&K Saatchi & Saatchi comes into its own

19 Jan 2015

The merged entity is reaping the benefits of Law & Kenneth's local presence and digital operations, and Saatchi & ...

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Has Rajinikanth lost his mojo?

18 Jan 2015

After the disappointing show by Kochadaiiayaan and Lingaa, experts see a need for him to reinvent

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A steep road ahead for JWT's CEO-designate

15 Jan 2015

Tarun Rai takes over at a time when the WPP agency has been reeling under the burden of business loss and employee exodus

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40 years ago...And now: Rasna fights to keep the love affair going

14 Jan 2015

From aggressive competition to a slowing category, it is still battling on

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Digitisation's child Vh1 turns 10

13 Jan 2015

It was late to the party as western music had been popular till the 90s, but was in time for digital delivery on DTH platforms

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Quick and steady, SriCity adds to its brand value

12 Jan 2015

A business to business brand, the integrated business city has been able to attract multinational brand owners such as PepsiCo ...

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ISL sponsors score well online

11 Jan 2015

Simplify360 calculates the free publicity some of the league's sponsors earned through social media

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Audi stays ahead, with Merc close on its heels

08 Jan 2015

Two of the three luxury marques have ridden high on compact cars, be they sedans, hatchbacks or crossovers, as indicated by the ...

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The wind beneath Mini's wings

07 Jan 2015

While its erstwhile competition mulls a comeback, BMW's car is going strong in the Indian market

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Dabur strikes out on a new path with Vatika

07 Jan 2015

The campaign 'Brave & Beautiful' looks to marry social activism with the brand's relevance for a younger audience

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Borosil finds more ways to enter the kitchen

06 Jan 2015

The glassware brand is going to populate the four requirements in the kitchen: Ingredient storage, appliances for processing, ...

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Music streaming gets serious

05 Jan 2015

Exclusive music, micro-payments of as little as Rs 5, vernacular content - the brands are offering them all

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BA's need for a legacy refresh

04 Jan 2015

It has been sprucing up its offerings for its second-biggest overseas market, India, to meet challenges

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Disney takes 'Star Wars' online for young viewers

04 Jan 2015

Maker Studios, the Web video network owned by Walt Disney, will produce short-form shows about everything from 'Star Wars' ...

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