India formula behind Hyundai's new high

As other global car makers struggle in India to keep sales consistent, the Korean player has made a heady combination ...

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Online private labels look beyond price

16 Oct 2014

In-house brands of etailers are focusing on their own design studios and roping in celebrity endorsers to work around discounting ...

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40 Years Ago...and now: Liril Girl showed how to target a state of mind

15 Oct 2014

The sight and sound of the Liril Girl set the tone for ads that work at a subliminal level, and captivates viewers even to this ...

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Scale change for next Life OK-stage

14 Oct 2014

Said to be spending double of other GECs in the festive season, Star India' channel is mounting its revamp on a large scale

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We will run more global pitches from India now: Kevin Roberts

13 Oct 2014

One of the longest serving chief executives in advertising, Kevin Roberts of Saatchi & Saatchi will make way for a new ...

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Think national, act local

12 Oct 2014

Regional tea brands are expanding into other markets by creating blends that cater to local tastes

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The torchbearer of linear content: Live-action sports

12 Oct 2014

The on-going digitisation of the pay TV industry in India has fuelled the recent mushrooming of 'leagues' in various sports, ...

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Household brands ride the cleanliness wave

09 Oct 2014

The government's new initiative appears to be timely for health and hygiene players, battling low awareness and the lack of use ...

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40 years ago...and now - 'Hamara Bajaj': Clarion call for consumerism

08 Oct 2014

Showing a montage of daily life, it advocated taking pride in an Indian brand

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Brand loyalty at a premium in online sales

07 Oct 2014

While mega sale events have flagged off the festive season online, the fickle, bargain-hunting shopper might spell doom for the ...

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We are working hard on new mobile media strategies: Dominic Proctor

07 Oct 2014

Interview with Worldwide CEO of GroupM, WPP Group

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Samsonite to pack in more brands for India

06 Oct 2014

The company led by Ramesh Tainwala is eyeing a bigger canvas in multiple categories with acquisitions

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Haider rides on word of mouth, Bang Bang on mass appeal

06 Oct 2014

Haider is gaithering steam from favourable reviews and word of mouth, say experts

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Honda, Hyundai put compact sedans in top gear

05 Oct 2014

New campaigns rev up their marketing pitch, while new challengers such as Tata Motors with the Zest promise to put up a spirited ...

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Future's in the magic of stories

05 Oct 2014

The Gundappa ad doesn't try to hard sell Lifebuoy. Instead, the soap's role was delivered in the most subtle way, trusting the ...

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Rasoi to unlock bigger market for Emami

02 Oct 2014

The Kolkata-based group's latest acquisition would open up the north where vanaspati is widely used. But it might not be enough ...

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Keep looking for new consumer segments

02 Oct 2014

Maruti Suzuki has found priests "ready customers" for its Swift. It has sold nearly 68,000 cars this financial year to such small ...

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Fiat's brand needs more than the 500

02 Oct 2014

While rivals roll out new models and concept cars, Fiat has little to show at the Paris auto show besides another variant of its ...

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40 Years Ago...and now: From family nourisher to individual supplement

01 Oct 2014

Horlicks has had its most eventful run in the last 40 years, changing its positioning with changing times

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