For a perch in brands' minds

Twitter, the US-based networking platform, ramps up its pitch to Indian advertisers but will they buy?

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Google's roadblock for Android One on Zee

16 Sep 2014

The Internet mogul, which unveiled its operating system version for lower-end phones on Monday

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Time for Satyamev's results

15 Sep 2014

Star Plus' social issues show looks at ways to become a people's brand for the next set of viewers

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Why time ran out for HMT

14 Sep 2014

Even though HMT has survived for over 50 years, it failed to find a new peg to sell itself even as later entrants captured market ...

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Zero to reduce Coke's calorie count

14 Sep 2014

Till Coca-cola introduces its products with stevia to reduce the sugar content, Coke Zero will help reduce the calories burden

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Vodafone's branded plan brings post-paid focus

11 Sep 2014

With Airtel and RCom already having launched their special offers for post-paid customers, and RJio around the corner, Vodafone ...

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Star Sports keen to crack non-cricket riddle

10 Sep 2014

Kabaddi league's surprise launch-run and football league's audience expectations lift the broadcaster's hopes of growing sports ...

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40 Years Ago...and now: Earning respect for the craft

10 Sep 2014

Mohammed Khan, co-founder of one of India's largest ad agencies, Rediffusion, talks about how the business has changed

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Jaguar's cheapest sedan targets volume push

09 Sep 2014

At $44,000, the XE sedan will rival BMW 3-Series, but economies of scale is a worry

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Zomato wants to be the Google of food

08 Sep 2014

Ramping up globally, the Indian restaurant search service is going as local as possible in its markets to improve its brand's ...

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Kaya: First cure, then care

07 Sep 2014

Marico's specialised skincare biz, Marico Kaya Enterprises, has a new focus after its new-found nimbleness

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Colors chases profitability

04 Sep 2014

If Bigg Boss manages to break even this year, it would be a big feather in Viacom 18's cap

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40 Years Ago...and now: Utterly self-sufficient

03 Sep 2014

The creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge

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New range is now technically superior, hence, priced higher: Somdeb Basu

03 Sep 2014

Interview with Brand Director of, Reebok India

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Older gen, joint family in focus

02 Sep 2014

Advertisers look at large families as target audience and speak to the 50-year old plus

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Bajaj out to re-Discover its commuter brand

01 Sep 2014

A repositioning might be in the offing for Bajaj's Discover, the volume brand, as its many avatars left customers confused

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Costly sedans run out of steam

31 Aug 2014

High-end mid-sized sedans, comfy SUVs and entry-level luxury models steal their show

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Oil marketers to rev up branded petrol, again

31 Aug 2014

For BCPL's branded petrol, Speed, the price differential with regular petrol is now between Rs 2.74 and Rs 3.75 per litre

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Overseas action hots up for Bollywood

28 Aug 2014

The Hindi film industry is stepping up the scale of its overseas releases but not before customising the content

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