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    May 03, 2016, Tuesday

    Jet raises the pitch on service

    With a Rs 20-cr campaign the airline hopes to lure fliers with in-flight and airport services, not just bargain fares

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    May 02, 2016, Monday

    MTV speaks to the young, finds a bundle of contradictions

    Me equals many, say the young in a survey by the youth entertainment channel

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    April 28, 2016, Thursday

    Disney India dons the greasepaint again

    Bigger marketing budgets, higher ticket prices and targeted advertising mark Season II of Beauty and the Beast. But will the ...

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    April 26, 2016, Tuesday

    Emami leans on Zandu's legacy

    Inspired by the growing demand for herbal products, the Kolkata-based company is revamping its oldest label

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    April 24, 2016, Sunday

    How Virat Kohli cracked the Rs 100-crore league

    There is more to the cricketer's rise in brand valuation than his cracking form on the cricket field

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    April 21, 2016, Thursday

    Running on star power

    Life insurance companies are balancing the increasing use of celebrity endorsers by limiting the association to short, event-led ...

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    April 19, 2016, Tuesday

    Digital wings for branded merchandise

    Big data and online marketplaces help Disney, Viacom18 and Warner double their licensing and merchandise business in India

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    April 17, 2016, Sunday

    Happy, united, young goes the IPL chant

    The annual cricket jamboree is changing its pitch, focusing on the game's unifying spirit and not just its entertainment value

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    April 14, 2016, Thursday

    Goafest strives to stay young, stay relevant

    The advertising, media and marketing convention pulled out the stops to attract the young with unconventional speakers and a slew ...

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    April 13, 2016, Wednesday

    Start-ups milk the IPL cash cow again

    Housing, Freecharge and Makemytrip play the field, but they are outliers as many e-commerce companies cut back on ad spends this ...

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    April 11, 2016, Monday

    Sebi looks to preach what it practices

    The regulator is marketing itself as protector and guide of small investors; wants to stimulate risk appetite and deepen the ...

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    April 10, 2016, Sunday

    Spoof, don't mock!

    Two ads, one by Havells and another by, have attracted a barrage of criticism

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    April 07, 2016, Thursday

    Vodafone brings the past forward

    Many brands are tapping into visuals, sounds and mascots of the past to ensure stickiness in a competitive landscape. But is it ...

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    April 05, 2016, Tuesday

    Vivo checks out the pitch

    With two new launches and Ranveer Singh as brand endorser, the handset maker hopes to leapfrog into the premium market

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    April 03, 2016, Sunday

    Milk, mango flavour Coke's summer run

    The cola major hopes to break into new categories, but faces a stiff fight from dairy and non-cola brands such as Amul, Dabur and ...

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    March 31, 2016, Thursday

    Amway reconnects with its community

    With new products and stores, the direct seller is reaffirming its commitment to the customer, but can it survive the onslaught ...

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    March 29, 2016, Tuesday

    Voot boots up for a child-friendly ride

    Viacom18 is banking on in-house content, buying up children's shows on rival networks and developing a library of originals to ...

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    March 27, 2016, Sunday

    Mapro spreads the jam

    The 56-year old regional brand is going national with its jams, syrups, candies and chocolates, hoping to stand its own against ...

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    March 24, 2016, Thursday

    Zara faces the H&M heat

    Swedish label H&M is stepping hard on Spanish rival Zara's toes in the premium apparel market

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    March 21, 2016, Monday

    MakeMyTrip aims for the stars to boost hotel chain

    With Ranveer Singh and Alia Bhatt as its brand endorsers, the go-to portal for cheap and easy travel is going in for a makeover

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