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    August 25, 2016, Thursday

    Rio wins the battle for all screens

    For a week, the Olympics dominated TV, Twitter and Facebook with viewers watching and then talking it up on social media

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    August 23, 2016, Tuesday

    Himalaya rides the wellness wave

    The pharma and personal care company extends its brand to nutraceuticals and foods, banks on its herbal legacy to corner a niche ...

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    August 21, 2016, Sunday

    Brands on the milk trail

    Vio, Cream Bell, Cavin's, Milky Moo, Keventers, Topp Up and now Sona are ratcheting up the choices for flavoured milk for Indian ...

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    August 18, 2016, Thursday

    Rio Olympics: Medal win to open brand endorsement gates for Sakshi Malik

    Bronze medal win in wrestling means brands will look at the Olympian as a potential endorser, to join the likes of Abhinav ...

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    August 16, 2016, Tuesday

    Piaggio mixes it up with Aprilia

    The Italian company extends its global superbike brand for scooters in India as it looks at ways to counter the decline in its ...

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    August 15, 2016, Monday

    Understanding the rural digital buyer

    India's Internet economy could triple in size by 2020 and a big part of that growth will come from rural markets

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    August 11, 2016, Thursday

    Tata Salt dishes out a reality test for the Olympic trail

    By focusing on the low awareness that Indians have about the Games, the campaign hopes to build an association between the brand ...

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    August 10, 2016, Wednesday

    Exit Balki, enter next

    The young guys in the ad-world today, who will shape the next decade or two of advertising in India, are more informed and aware ...

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    August 08, 2016, Monday

    Star looks for glory, fumbles at the stands

    Even as Star Sports flexes its marketing muscles for Rio Olympics 2016, advertisers play the waiting game

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    August 07, 2016, Sunday

    Data Tracker: Setting the table

    Consumer attitudes towards food and beverages are changing. Health and fitness are among the primary concerns for consumers, ...

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    August 03, 2016, Wednesday

    Why you won't see some shoe logos at Rio

    The track and field events at the Olympics this month will showcase elite athletic talent and, if you look closely, creative ...

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    August 01, 2016, Monday

    Lenovo keeps its eye on the goal

    The Chinese multinational sharpens the pitch for its personal computers with a story about an all-girls team of teen footballers, ...

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    July 28, 2016, Thursday

    SpiceJet plots a new flight path

    The airline pitches its product and service, keeps silent about price in a new campaign as it looks to win over young business ...

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    July 26, 2016, Tuesday

    Superbrand Rajinikanth

    The superstar's refusal to endorse any brand makes him the most valued endorser of his time

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    July 24, 2016, Sunday

    Surf Excel rides the premium wave

    HUL's detergent brand, launched in 1959 as Surf, is today the largest in its portfolio with sales in excess of Rs 3,000 crore

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    July 21, 2016, Thursday

    Insurance intermediaries join the brand game

    With smartly targeted marketing campaigns Coverfox, Policybazaar look to win customers over

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    July 19, 2016, Tuesday

    Second time lucky with Baleno

    Maruti Suzuki shunned conventional wisdom when it recycled an old name to brand a new car. A year later the gamble is paying off

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    July 17, 2016, Sunday

    Starbucks filters an India brew

    The all-American coffee chain says it will innovate with its menu, formats and promotional strategies to build its brand in the ...

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    July 14, 2016, Thursday

    PVR gets the show on the road

    The chain experiments with movie-viewing experiences to cater to audiences in every price segment

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    July 13, 2016, Wednesday

    How Garnier plans to take on Patanjali

    The French cosmetics brand rides the herbal train, hopes to reach out to a larger consumer base and counter the growing influence ...

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