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    July 24, 2016, Sunday

    Surf Excel rides the premium wave

    HUL's detergent brand, launched in 1959 as Surf, is today the largest in its portfolio with sales in excess of Rs 3,000 crore

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    July 21, 2016, Thursday

    Insurance intermediaries join the brand game

    With smartly targeted marketing campaigns Coverfox, Policybazaar look to win customers over

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    July 19, 2016, Tuesday

    Second time lucky with Baleno

    Maruti Suzuki shunned conventional wisdom when it recycled an old name to brand a new car. A year later the gamble is paying off

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    July 17, 2016, Sunday

    Starbucks filters an India brew

    The all-American coffee chain says it will innovate with its menu, formats and promotional strategies to build its brand in the ...

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    July 14, 2016, Thursday

    PVR gets the show on the road

    The chain experiments with movie-viewing experiences to cater to audiences in every price segment

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    July 13, 2016, Wednesday

    How Garnier plans to take on Patanjali

    The French cosmetics brand rides the herbal train, hopes to reach out to a larger consumer base and counter the growing influence ...

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    July 10, 2016, Sunday

    Power of Teflon brands

    Salman Khan manages to stay above all controversies even as his peers and strong consumer brands crumble under pressure

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    July 07, 2016, Thursday

    Messi mess: Will Tata Motors play ball or bail out?

    The auto major has seen a series of unfortunate incidents with Tiago. Now, can it weather the storm over its global ambassador's ...

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    July 05, 2016, Tuesday

    The acid truth about beauty

    The campaign has helped set up a rehabilitation centre in New Delhi for acid attack survivors

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    July 03, 2016, Sunday

    Last words stir the heart

    The 'Last Words' campaign won two golds and one silver at the just concluded Cannes Ad Fest

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    June 30, 2016, Thursday

    Big Bazaar plays the social card

    The Kishore Biyani-owned retail chain launches a new campaign after two years, positions itself as a multi channel mass market ...

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    June 28, 2016, Tuesday

    Brand Dhoni goes off the beaten track

    With a drop in the number of endorsements and the fees he commands, the iconic cricketer is casting himself in a new image. Can ...

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    June 26, 2016, Sunday

    Honda navigates a new category

    A hybrid between a scooter and motorbike, Navi is helping the company reach out to young urban commuters

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    June 23, 2016, Thursday

    Everywhere retailers

    A mixed retail strategy helps traditional apparel retailers stitch up a growth story and withstand the discounting blitzkrieg ...

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    June 21, 2016, Tuesday

    Usha stitches up a new brand story

    One of the country's oldest companies is reinventing itself, diversifying its portfolio and reaching out to young homemakers

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    June 19, 2016, Sunday

    Brand Bachchan bridges the generation gap

    MT Educare is hoping the star's mass appeal will help push its digital initiative, which could also spark a spate of celebrity ...

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    June 16, 2016, Thursday

    Digital rings the brand bells at IDFC Bank

    Positioning itself as a tech-savvy and innovative partner, the newly minted bank is using digital media to reach out to the urban ...

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    June 14, 2016, Tuesday

    Viacom18 scripts a super success story in movies

    The joint-venture media company has built a profitable films business in the last five years, and plans to step up its presence ...

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    June 12, 2016, Sunday

    The new-age ad warriors

    As users flock to e-commerce portals, players such as Flipkart and Snapdeal are charging sellers for displaying ads, emerging as ...

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    June 09, 2016, Thursday

    Dual-branding strategy rings success for Lenovo

    The Chinese phone maker has ensured its two brands - Lenovo and Motorola - do not cannibalise into each other's share

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