BS Marketing Initiative

Trane Technologies and CIT Collaborate to Establish Centre for Sustainable Refrigeration and Climate Control in India

Bengaluru (Karnataka) [India], February 6: Trane Technologies (NYSE: TT), a global leader in climate innovation, has taken a bold step toward accelerating sustainable climate solutions in India with the inauguration of the new Centre for Sustainable Refrigeration and Climate Control at Cambridge Institute of Technology (CIT), Bengaluru. Established through a strategic collaboration with CIT, this state-of-the-art center marks a significant milestone in strengthening industry-academia collaboration and advancing experimental learning opportunities for future engineers.

Vinfast VF 7 Won "EV SUV of the Year" at BBC TopGear India Awards 2026

Mumbai (Maharashtra) [India], February 6: The all-electric VinFast VF 7 SUV has been honoured with the "EV SUV of the Year - Editor's Choice" award at the BBC TopGear India Awards 2026, one of the most influential automotive media properties in India. It recognises the VF 7 as a model that delivers strong overall value in its segment, offering a balance of pricing, features, design, and performance, while reinforcing VinFast's focus on developing products that are tailored to the needs and preferences of Indian customers.

HarperCollins Publishers India Announces the Forthcoming Publication of Smarter Than the Storm, A New Book by Amitabh Kant and Siddharth Sinha

New Delhi [India], February 6: HarperCollins Publishers India is proud to announce the forthcoming publication of Smarter Than the Storm, a new book by Amitabh Kant, one of India's most influential policymakers and public intellectuals, co-authored with Siddharth Sinha.

Exospace Expands Its Orbit Across Eastern India's Co-Working Market

New Delhi [India], February 6: India's office space landscape is rapidly evolving as enterprises, GCCs, and growing businesses shift toward flexible, agile, and scalable work environments. In this dynamic ecosystem, Exospace has emerged as a trusted workspace provider across India.

Mewar University's Bold Move: Bridging India's Religious Divide

New Delhi [India], February 6: Mewar University has taken a unique initiative, organizing a national seminar "Efforts to Eradicate Religious Doubts"at the India Islamic Culture Centre in Delhi. The event brought together religious leaders and politicians from various parties, including Congress's Salman Khurshid, RSS's senior propagandist Indresh Kumar, and Islamic scholar Dr. Maulana Kalbe Rushaid Rizvi.

Bata India brings in Sanjana Sanghi for 'Make Your Way' Campaign Launch Spotlighting Victoria Ballerina

Gurugram (Haryana) [India], February 6: Bata India, India's most trusted footwear brand, has unveiled a refreshed chapter of its 'Make Your Way' campaign, with actor Sanjana Sanghi coming on board as its new face. The campaign continues to spotlight the Victoria Ballerina range, placing the classic ballerina silhouette centre stage as a symbol of everyday comfort and modern femininity. Bata's association with the silhouette is longstanding. Bata India holds the trademark for "Ballerinas" being the brand that created the category, which is now one of the most loved segments in women's wear. Sanjana's grounded, self-made journey and purposeful voice mirror the values the collection stands for, confidence, authenticity and contemporary femininity, reinforcing Bata's vision of creating footwear that supports young women shaping their own paths, on their own terms.

The Detailing Mafia Showcases Next-Generation Car Care Innovations at Automechanika New Delhi 2026

New Delhi [India], February 6: The Detailing Mafia, one of the world's fastest-growing professional car detailing franchise ecosystems, is currently participating in Automechanika New Delhi 2026, where it is showcasing its system-driven detailing model, technology-led innovations, and global expansion strategy.

IIT Jammu enters into collaboration with DIYguru to launch certificate programs in EV sector

New Delhi / Jammu (Jammu and Kashmir) [India], February 6: The Institute Incubation & Innovation Council (I3C) - Indian Institute of Technology Jammu, has entered into a strategic academic collaboration with DIYguru Mobility Pvt. Ltd. through the signing of a Memorandum of Understanding (MoU). The collaboration aims to jointly deliver agreed industry-aligned online certification courses of IIT Jammu and specialization programs in Electric Vehicles (EV) and next-generation sustainable mobility technologies.

East Bengaluru's Affordable Housing Story: What New Developments Signal for Homebuyers

Bengaluru (Karnataka) [India], February 6: East Bengaluru has observed a dramatic shift in terms of residential demand, driven by factors like growing infrastructure, employment hubs, and best-in-class social amenities. Particularly, areas like Whitefield and Hoskote, along with surrounding micro-markets, have observed a consistent surge in demand from first-time homebuyers and families seeking better opportunities without the steep costs of central Bengaluru.

OTM 2026, Asia's Leading Travel Show, Opens in Mumbai as India Becomes Global Tourism Powerhouse

Mumbai (Maharashtra) [India], February 6: OTM 2026, Asia's leading travel trade show, officially opened today at the Jio World Convention Centre, Mumbai, bringing together the global travel and tourism ecosystem at a time when India has firmly emerged as one of the world's most strategically important outbound travel markets. Recognised by NielsenIQ as the Leading Travel Trade Show in India and Asia for two consecutive years, OTM 2026 is hosting over 2,200 exhibitors from more than 60 countries, with 45+ National Tourism Organisations participating and over 50,000 travel trade visitors and 1,000+ top travel industry professionals participating over the three days.