Inheriting the Amul account
Books on your bedside
The Sanjay Gandhi Story by Vinod Mehta
Massage or workout to de-stress
Bob Dylan
Designs that have caught your eye recently
Street art and wall paintings in Varanasi
Your IT tools
MacBook Air 11 inch
Favourite spirit
Caspar and Hotstuff
Favourite wine
Women and song
Favourite champagne
No bubbly for me
Your sleeping ritual
Put out the lights, lie down in bed, close my eyes
Favourite TV show
Boston Legal and Homeland
Best gift received
Dad handing me the Amul campaign
Favourite cuisine
Ramzan street food
What food items do you like to shop for?
I don't shop for food
Newspapers, TV channels and websites you prefer
Google, Huffington Post and BBC
Where do you like to sit when being driven? Upfront with driver or backseat like a sahib?
Backseat
On a plane do you prefer to network, sleep or catch up on films and reading?
Writing, reading, sleeping
Fancy coffee or masala tea
Masala tea
Do you fill customer feedback forms? Why?
Never
Are you a beach or mountain person?
Happily both!!
Your favourite city
Venice and Istanbul
What's your fragrance?
Hugo Boss
You get your work clothes from
I don't work!!
The shoemaker you trust your sole with?
Diesel
Your shaving mantra
Don't slash your own throat
The gels and oils and lotions you swear by
I swear I don't use any!
Your favourite evening wear?
Kurta churidar
What's your weekday breakfast like? And weekend?
The same - nariyal paani, badaams and egg whites
Your current set of wheels
Hyundai Elantra
In the car is it sleep or cell for you?
The cell, sadly
God for you is…
In the details
Favourite cafe
Merwan & Co
Favourite restaurant
Trishna
Workday lunch is
On the run
Your workout regime
One hour, four days a week, I make my trainer work out
Your ideal holiday
The madness of New York, the ease of Egypt
Your ideal dance music
Two left feet
At parties do you like to talk turkey or make PC?
Prefer to eat turkey
A few of your Goddesses are
Lakshmi, Saraswati and Kali
Alpha males you know
My cat Jack Johnson
Your favourite motto
The only constant is change
Ad-man, theatre director, writer
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)