In a bid to cash-in on the cricket fever that has gripped the nation, Pizza Hut has launched a new scheme where pizzas would be delivered to homes and offices at a concessional rate. Named 'Pan 4 All', the offer will begin from Saturday and continue till the end of the 40-day Pakistan tour Indian cricket team. | |
| The special cricket season offer includes one free medium vegetarian pan pizza on every medium vegetarian pan pizza ordered. Customers who order a medium pan pizza will get a personal pan pizza for just one rupee. And for just Rs 200 customers can relish a personal pan pizza, one portion of garlic bread and one regular Pepsi softdrink. |
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| Under the Pan-4-All offer, customers will get their pizzas in a specially designed box at their doorstep. They can also be able to pick it up from the nearest Pizza Hut restaurant. |
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| "Combined with our cricket specific communication at the areas in and around the restaurants, we see an accelerated demand for the 'Pan 4 All' offer during the cricket season. |
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| "We are confident that our innovative offerings will bring in good sales this year too," said Pankaj Batra, director marketing, Indian subcontinent, Yum! Restaurants International (the parent company of pizza hut). |
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| With 70 restaurants across India, Pizza Hut enjoys close to 50 per cent of the total market share. It is the only brand to be significantly present in dine-in, take away and delivery channels. |
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| Although the value of dine-in orders are higher than that of delivery, delivery makes up for about 30 per cent of the total sales. "The cricket offer and some other innovative options will certainly fuel the delivery segment," Batra said. |
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