Writing luxury

PRODUCT

Cross is expanding its luxury pens range in India. The new addition in its portfolio is Verve which is available in three finishes "" Platinum, Merlot and Selenium Blue.

While Selenium Blue costs Rs 7,095, the Merlot Verve is available for Rs 10,095 and Verve Platinum costs Rs 11,195. The luxury pen is clearly aimed at the fashion conscious.

In India, Cross pens are distributed by Harmony Distributors, a subsidiary of the Jashanmal Group of Dubai.

Harmony markets famous brands in the lifestyle and luxury category, including Cross writing instruments, Yashica cameras and Calvin Klein perfumes. The American company, A.T Cross, designs and markets branded personal and business accessories.