Ola expands its \'Micro\' service to 75 cities

Taxi hailing app Ola has expanded its 'Micro' service to 48 newer cities, taking the presence of its low-cost AC cab service to 75 cities in all. 

Launched about two months ago, Ola has scaled up its 'Micro' offering to 75 cities, from seven. The cities added now include Patna, Aligarh, Amravati, Guntur, Jhansi, Mathura, Rourkela, Thanjavur, Ujjain, Hubli, Rajahmundry, Rajkot and Siliguri, among others.

With the new addition, Ola claims its 'Micro' category has an edge over its nearest rival, hinting at Uber. "In just under seven weeks of its launch, Ola Micro alone as a category is larger than our nearest competitor as a whole," Ola Chief Marketing Officer and Head of Categories Raghuvesh Sarup said.

He based his claim on the number of daily rides with just Ola Micro as against its US-based rival Uber. Meanwhile, Sarup claimed Ola Micro has taken the lead as the fastest growing category on its platform.  "Like we had predicted a month ago, Ola Micro has taken the lead as the fastest growing category on our platform," he added.

Earlier this month, cab aggregator Uber had announced slashing fares of its 'uberGO' by up to 22 per cent in 10 non-metro cities, including Pune and Ahmedabad, to ward off competition from Ola.

Source : BS Motoring