'India's media, entertainment revenue to double in 3 years'

The turnover of India's media and entertainment is expected to double to Rs 1 lakh crore by 2011-12 because of a rise in consumerism and technological improvement, a study today said.

"The sector is expected to cross a turnover of Rs 1 lakh crore by 2011-12 (currently estimated at Rs 50,000 crore)," a study titled "India’s Digital Revolution–Impact on Film & Television Sector", released by Assocham, said.

It said that the turnover of the television industry is likely to grow by over Rs 52,000 crore in the next three years from the current estimated Rs 20,000 crore. "This will include both subscription and advertising revenue," the chamber said.

Currently, advertisements generate about 80 per cent of the revenue and subscriptions the rest.

"Subscription revenue is projected to be the key growth driver for the television industry as the number of homes subscribing to cable TV and DTH services will increase from over 72 million to over 100 million by 2011-12," it said.