A 'Tinystep' for parenting woes

Tinystep is an interactive platform that lets parents share experiences, reports Tech in Asia

Suhail Abidi remembers the time when a close friend and his wife had just had a baby and found themselves completely at sea.

“They had finally started a lovely family. But we now live in a fast-paced society and family dynamics have changed. I noticed my friend struggling,” says Suhail.

The struggle was primarily for information and advice on raising a child.

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That’s what made him realize “there was something right there – a market completely untapped yet totally necessary.” So Suhail went ahead and delivered his own baby – parenting app Tinystep.

Quite simply, Tinystep is an interactive platform that lets parents ask questions, connect with each other, and share their experiences. 

Earlier much of this information would come from just about everybody in a joint family set-up. But with people in cities opting to have nuclear families in India now, that source is distant.

Founded in September last year, Tinystep has seen 20,000 downloads so far. As a source of quick answers, the Bangalore-based startup is catering to a growing demand.

“We live in a society that’s very different from what it was 30 or 40 years ago. Young parents now are more aware of what they do and do not know. They are also, more importantly, online and aware,” says Suhail, an Indian Institute of Technology (IIT) graduate and an MBA.

Whether it is about planning for a baby, or being pregnant, or the color of a baby’s poop, information from those who are experienced is vital. This is where Tinystep is starting to play a key role.

Tinystep mainly targets those who are planning to have kids, women who are already pregnant, and mothers of kids who are aged up to 12. 

This is an excerpt from Tech in Asia. You can read the full article here.