Adfactors PR launches IPO Nurture, targets cos planning IPOs

Corporate and financial PR consultancy, Adfactors PR, today announced the launch of IPO Nurture, an offering aimed at companies planning an IPO in the near to mid-term future.

IPO Nurture is a comprehensive programme designed to optimise value from the IPO process and the key elements of the programme include enhancing corporate reputation and outreach programmes targeting the universe of financial intermediaries and opinion influencers, a press release issued here said.

"The programme also includes a series of workshops and orientation programmes to equip the management with skills to successfully navigate the communication challenges in the IPO process," the release said.

Adfactors PR's Managing Director Madan Bahal, said: "IPO Nurture will be especially useful for promoters and managements aspiring to tap the capital market for the first time."

"Companies often dilute value by approaching the market under-prepared in terms of the desired public profile and the ability of the management to face public scrutiny. IPO Nurture is also designed to support the company's various strategic initiatives enroute to the IPO like private equity, M&A, restructuring and attracting competent partners and consultants on board,"he added.

IPO Nurture will be driven by specially-created teems drawn from diverse backgrounds, including corporate and financial communications, crisis communications and corporate training.

"The IPO is a transformational journey for the company. It is a rigorous process and requires careful planning and execution at all stages. We are confident that IPO Nurture will deliver immense value to companies in successfully managing this transformational journey," IPO Nurture Programme's Director at Adfactors PR Arun Ohri said.