Aditya Birla Money launches co-branded health card with IHO

Aditya Birla Money has launched a new co-branded health card in collaboration with the Indian Health Organisation (IHO).

Aditya Birla Money is the brokerage, distribution and wealth arm of Aditya Birla Financial Services Group (ABFSG).

The Aditya Birla Money-IHO Health Plan Card will bring affordable, preventive and pre-hospitalisation healthcare at a cost of as little as Rs 7 per day for a family of four for a year and also comes with a personal accident cover, a press release issued here stated.

The card brings together a consortium of individually practising medical professionals and facilitates concessional rates for its members on quality medical services, the release said.
    
These services range from a free dial-a-doctor facility to subsidised treatments at the finest path labs, dentists and doctors and are currently being offered in 17 prime cities of the country.
    
Aditya Birla Money Managing Director Kanwar Vivek said, "Healthcare is gaining importance in India and the key issue faced by most people today is the quality and cost of medical services. The card, a first-of-its-kind, attempts to address the needs of this segment and offers a convenient and affordable healthcare solution."