Aditya Birla Money MyUniverse wins Finnoviti-2012

An award for innovation in the financial services sector

Aditya Birla Money MyUniverse, an integrated online money management platform launched by Aditya Birla Financial Services, is now the proud winner of Finnoviti-2012, an award for  inspiring innovations in the financial services sector. 

Finnoviti is an award by the Banking Frontiers that showcases on the key innovations which have transformed the financial services sector. Around 150 entries were submitted by over 50 organizations as nomination for the awards. 20 best innovations were recognised as winners by  the jury that  included luminaries like Allen Pereira, Director & Member Secretary, NIBM; A K Purwar, Former Chairman, SBI and Dr Ashok Jhunjhunwala, Professor, IIT Madras amongst others. Ernst & Young was the knowledge partner for this event.

Sudhakar Ramasubramanian, Managing Director, Aditya Birla Money Limited and CEO, Aditya Birla Money Mart Limited said, “We are delighted on being presented this award. Aditya Birla Money MyUniverse is a humble offering from us to make money management a simpler exercise. It gives a person complete control over his money and helps him in taking better financial decisions. Our belief has been validated by this award and with more than 80,000 users trusting MyUniverse in helping them manage their money. The total money under management is more than Rs 3,000 crore.”

Aditya Birla Money MyUniverse is a unique and innovative solution which enables customers to aggregate their various financial relationships in a highly secure environment and provides a completely automated and customized advice on money management based on their financial & risk profile. The platform also enables users to do expense tracking, setting budgets, getting alerts, investment transactions, tax filing and register for bill payment.
 
This award is another feather in the cap for Aditya Birla Money MyUniverse which has already been voted "Product of the year 2012" for innovation in financial services in a survey of over 30,000 people conducted by Nielsen.